Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.”

Storytelling 129

Storytelling Communications Survey Case Study 129

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

That engagement presents prime opportunities for branding and thought leadership. In the case of X, formerly Twitter, no single social platform has emerged where PR pros can simply port over and replicate their Twitter strategies. It’s even more urgent when the platform keeps losing the users PR teams want to engage.

Trends 320

Trends Mobile Twitter Consumer 320

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Landis PR

AUGUST 22, 2022

It’s what drives good storytelling. First, let’s define PR strategies and tactics: A communication strategy is the north star that identifies target audiences, key messaging, and communications channels. This applies equally to a product launch, leadership announcement or any news moment at the company.

Strategy 98

Strategy Product Launch Storytelling Agency 98

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

PRSay

JANUARY 29, 2024

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. When we’re real, we come across as being sincere,” said Biesenbach, whose Connect & Compel column runs in Strategies & Tactics.

Energy 122

Energy Leadership Meeting LinkedIn 122

PRSay

MAY 13, 2020

Content marketing describes the strategy of continuously producing content that your target audience finds relevant and interesting, which then converts them to leads. Revisit your content strategy. If you know that you should be producing the same if not more content right now, then it’s time to revisit your content strategy.

Content Marketing 200

Content Marketing Marketing Storytelling Leadership 200

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. It’s important for a CEO and others at the C-level to understand what the right PR strategy can bring to the table. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. However, it should be.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. Sansa Stark: Tweak Your Strategy.

Strategy 258

Strategy Trade Shows Case Study Course 258

Stern + Associates

MARCH 5, 2024

Here’s a four-part, questions-based strategy for shaping and telling your company’s story in effective ways. To differentiate, the right messaging strategy is key. Identify the Voices Your company’s innovation story is just that – a story – so it’s important to identify the right storytellers within the organization.

How To 98

How To Corporate Storytelling Conference 98

PRSay

MARCH 4, 2024

Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb. 29 for Strategies & Tactics Live , PRSA’s series on LinkedIn. For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling.

Communications 94

Communications Storytelling Community Writing 94

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality.

Trends 333

Trends Industry Government Data 333

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

They should be an integral part of any B2B PR strategy. . More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Trade allow more in-depth storytelling. Fewer paywalls = more eyeballs.

B2B 319

B2B Company SMB Automotive 319

PRSay

FEBRUARY 21, 2023

Referencing Melton’s article in February’s annual writing and storytelling issue of Strategies & Tactics , John Elsasser, the newspaper’s editor-in-chief and host of S&T Live , asked about having “a healthy dose of doubt” when starting a writing project. Writers need ‘a healthy dose of doubt.’

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. Clear goals will help define the PR strategy your agency will adopt. On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling.

Agency 310

Agency Measurement Meeting Reputation 310

PRSay

APRIL 23, 2024

As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. “If If you’re going to do owned media, it’s about storytelling and creating that brand narrative.

SEO 129

SEO Measurement Television Google 129

Stern + Associates

SEPTEMBER 14, 2016

The post Why Storytelling in Marketing is a Powerful Strategy appeared first on Stern Strategy Group. What story can we tell to evoke emotion in our audiences? Things that hit a nerve make the best stories and the stories that sell make your customer the hero.

Storytelling 48

Storytelling Strategy Marketing Groups 48

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Presspage

JANUARY 30, 2024

As the digital landscape keeps evolving, companies need to adjust their investor relations strategies to match current preferences. If IROs want to build strong investor relationships and deliver information that sticks, integrating multimedia into communication strategies isn't just a trend—it's a strategic must.

Infographics 78

Infographics Financial Video Leadership 78

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a short-sighted strategy during an economic downturn, when coupled with a global pandemic, this response is a bit more understandable. The modern communicator is not just a great storyteller.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

JULY 28, 2023

It tasked our agency with developing a media relations strategy to generate awareness for its brand as a leader in sales enablement. The key lies in strategic storytelling that extends beyond the conventional sales narrative, reaching for broader, more engaging themes that resonate with a diverse audience.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.”

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI. Katie Watson. VP Communications, 23andMe.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Cision

MARCH 28, 2016

At the recent “ How to Launch an Enterprise-Wide Content Strategy ” webinar, Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M; and Cision senior analyst Caitlin Jamali explored how to centralize your content strategy to reach the right audience and unify as a business.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

PRSay

NOVEMBER 21, 2022

“More than ever,” she said, “authentic storytelling is coming through as a theme that communicators need to strengthen” to reach wider audiences. But you also have to get to know the leaders and their values, so you can develop authentic communications strategies.”. You’ll find your wings.”. You can watch the playback here.

Leadership 60

Leadership Conference Retail Storytelling 60

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. The post How does PR fit into marketing appeared first on Onclusive.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Methodologies for optimizing strategies and proving business impact to the C-suite. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Executive Thought Leadership. According to Forbes , thought leadership has never been more important.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership. Savvy business leaders are well suited to host rooms and later start their own clubs.

B2B 405

B2B Social Media Media Instagram 405

PRSay

NOVEMBER 15, 2023

[But it] is about meeting employees where they are and trying to find technology that enables good communication from an organization’s leadership team in [the employee’s particular] place of work. We also enable email access to files they need, or to our internet, our storytelling. He joined PRSA in 1994.

Employee 125

Employee Internal International Storytelling 125

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. As Silicon Valley VC investor Ben Horowitz famously said, “ The story is the strategy… You can have a great product, but a compelling story puts the company into motion.

Survey 60

Survey How To Storytelling Corporate 60

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

SEPTEMBER 11, 2023

Public relations strategies bridge the gap between scientific research and the general public, driving positive health outcomes. PR strategies can enhance the visibility, credibility, and impact of health and wellness research studies, fostering a deeper understanding of their implications and encouraging desired behaviors.

Publicity 78

Publicity Communications Study Storytelling 78