ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Others will also write follow-ups that lean on your SME’s expertise.

Pitching 136

Pitching Media Privacy YouTube 136

Onclusive

JUNE 9, 2021

Set your messaging, write the story. At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How do you go about surfacing the current trends across the media universe?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Executive Thought Leadership. Writing/Editing of Miscellaneous PR Assets. Trend Spotting.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Assist in the research, writing and development of new business proposals and presentations. Assist in the research, writing and development of new business proposals and presentations.

B2B 291

B2B Policies Case Study Enterprise 291

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment.

Publicity 134

Publicity Small Business Trends Leadership 134

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 140

Pitching Report Writing Energy 140

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards demonstrate — in an unbiased manner — innovation in the form of impact on an industry, a benefit to others, or a trend-setting practice that has been successful in the field. Create a leadership positioning. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Flack's Revenge

OCTOBER 15, 2020

The irony is that pitches from startups often go ignored by major media. And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. He tweeted: I rarely cuss in writing. Here were some responses: It’s Musk.

Leadership 282

Leadership Social Media Trends Facebook 282

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists need PR people to help them identify key trends and issues that matter to their audiences and to provide experts who can speak on these trends and issues.

Communications 193

Communications Sports Journalism Fashion 193

PRSay

JULY 18, 2017

That previous paragraph was hard to write because if you go back to my original pitches, and even to the early days of me blogging about pitching, that’s exactly how I used to express myself. It’s also how most PR pros write pitches and follow-up emails today. I was bleeding insecurity all over the page.

Pitching 128

Pitching Writing Examples Media Relations 128

5W PR

MAY 30, 2024

Figure out if there’s a trending issue or popular topic the tech aligns with. An overview of the company, leadership bios, and any pertinent awards or recognition. Adhere to best practices for press release writing, such as using clear headlines, strong opening paragraphs, and including relevant quotes from company leaders.

Technology 78

Technology Product Launch Construction YouTube 78

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. How to prep and pitch a byline. Within a thought leadership campaign, B2B bylines should offer value to the reader. Research current news and trends. Make the pitch short and authoritative.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. To improve writing. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. See this post for tips on writing stellar bylines. Take the stage.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

JULY 26, 2022

You find a publication and say, “Hey, there’s a pretty wild trend happening in your field. It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Now, start crafting your pitches.

Media 174

Media Pitching Agency Guidelines 174

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives.

Viral 52

Viral Crisis Communications SEO Reputation 52

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

Beyond archived and published content and plans, there’s also likely to be “thought capital” in the minds of C-level executives and marketing leadership. It always pays to include leadership in the onboarding process, of course, but one-on-one follow-ups may also be necessary. Identify quick wins.

How To 136

How To Leadership B2C Agency 136

ImPRessions - Crenshaw Communications

APRIL 2, 2019

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Here are some key tactics for PR pros to build executive visibility and thought leadership. Finding a voice in the media. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Don’t make research a sales pitch. So the best research work is grounded in hot buttons and trends, with the brand’s core themes and messages lightly baked in. This is meant to be a soft sell, not a hard commercial pitch. It’s pull marketing to promote a sense of thought leadership. This is a mistake.

B2B 147

B2B Data Retail Survey 147

Bianchi Biz Blog

APRIL 19, 2021

I am also responsible for writing and leading the “Daily Money” newsletter – our M-F roundup of the day’s personal finance, business and tech news. Can you tell us what types of stories, trends or issues are on your radar now? I love stories on business trends. What advice do you have for PR people that want to pitch you?

Report 85

Report Meeting Automotive Media 85

Sword and the Script

AUGUST 14, 2018

No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. PR should be taking a close look at the content that’s trending.

Survey 103

Survey Report Media B2B 103

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Several trends that started in 2021 will grow to carry over into 2022. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

Bianchi Biz Blog

APRIL 18, 2022

Can you tell us what types of stories, trends or issues are on your radar now? We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. When I was writing about appliances in Louisville, GE was starting to push induction cooktops.

Meeting 79

Meeting Automotive Media Newspapers 79

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

” The blog is a reliable source of macro PR information and industry trends. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Better Writing Blogs. And, one of the best things about The Muse? The Cision Blog. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. Having worked in the PR industry for the last 30 years, what changes, shifts and trends made the biggest impact over that time? And, what trends do you see driving our industry in the next 30 years? Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

NOVEMBER 8, 2023

Number one is writing. But we forget how important writing is, whether it’s an email, a press release or a pitch. What communications-related issues, trends or topics are on your mind these days? Does it help us with writing? What’s an essential skill that communications pros need today?

Creativity 79

Creativity Writing Agency Pitching 79

Sword and the Script

JUNE 7, 2022

The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. As I write this post, the current asking price on OpenSea is $36,099.60. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We

Software 85

Software Pitching Internal International 85

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Download our free Path to PR Agency Leadership tip sheet. runs to the airport with boxes of physical media kits before the last FedEx flight left.

Agency 89

Agency Energy Crisis Management Industry 89

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 83

Meeting Automotive Media Transportation 83

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Write about current events, give your opinion on trending issues or add insight to popular topics.

Social Media 83

Social Media Pitching Media LinkedIn 83

ImPRessions - Crenshaw Communications

JUNE 23, 2016

Current subject-line trend that I HATE: “Does it make sense to discuss this, Ira?” My readers have said in survey after survey that they don’t want a product pitch; they want insights. What are some dos and don’ts for “pitching” you a story for one of your pubs? No, it doesn’t.

Financial 136

Financial Pitching Survey Customer Service 136

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. Can you tell us what types of stories, trends or issues are on your radar now? Trends in advanced safety systems and more efficient equipment technology. I really enjoy writing stories where people share their experiences or perspective.

Groups 55

Groups Meeting Transportation Media 55

5W PR

APRIL 13, 2020

It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. There’s no need to be employed by a publication to be able to write a byline article or even a contributed piece for that publication. Publishing the Byline.

Trade Shows 88

Trade Shows Policies Writing Strategy 88