PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 139

How To Employee Leadership Nonprofit 139

PRSay

JULY 10, 2023

After condemning members of Congress who had voted to overturn the 2020 presidential election results, many companies donated money to those same lawmakers, according to a report from Citizens for Responsibility and Ethics in Washington, a nonprofit watchdog group. Clear messages on complex issues are important.

Brand 145

Brand Branding Nonprofit Government 145

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations.

Nonprofit 53

Nonprofit Community Employee Energy 53

Deirdre Breakenridge

JANUARY 27, 2020

Berst is a Raleigh, NC-based producer, writer, and activation marketer. She is a winner of several technical and leadership awards – including the Triangle Women in Business award and twice receiving the prestigious IBM Award of Excellence!

Film 252

Film Marketing Nonprofit Education 252

Waxing UnLyrical

MARCH 12, 2012

So I talked to a few of my colleagues in the nonprofit world, all powerhouse professionals, to get their take on a couple of things. Beth Kanter agreed, saying, “I believe nonprofits in a day of social media connectedness, really have to understand transparency and that they can’t get away with not being transparent.”

Nonprofit 98

Nonprofit Film Video Social Media 98

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. Strong leadership is crucial, but knowing when to follow is equally important.

Nonprofit 218

Nonprofit Employee Internal International 218

Bianchi Biz Blog

JULY 13, 2023

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. Click here for sponsorship/exhibit details.

Automotive 80

Automotive Transportation Conference Mobile 80

PRSay

FEBRUARY 16, 2021

Consider what your followed advice would do to the market or to society at large. Very early in my tenure as a senior executive at Edelman in the late 1990s, I flew from Chicago to visit a new client — a large manufacturing company whose leadership was furious that employees at one of its plants had voted to unionize.

Communications 158

Communications Ethics Leadership Reputation 158

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. Take on work that builds marketable skills. Offer to help with planning and marketing. Some work environments have structured processes for goal setting, but even if yours doesn’t, take initiative.

Communications 171

Communications Nonprofit Training Study 171

PRSay

AUGUST 24, 2020

The COVID-19 crisis has changed how organizations market and consumers react. The “new norm” is far from normal though, and a new future — a new way of staying in touch with customers or, in the case of nonprofits, with donors — is quickly emerging. Now is the time to revamp brand visions and marketing strategies for the new normal.

Communications 158

Communications Nonprofit Consumer Travel 158

PRSay

MAY 21, 2021

Sometimes this requires communication and marketing professionals to create alliances with departments they haven’t worked with before, such as HR or legislative affairs. After all, what a company’s leaders or marketing teams want to say isn’t necessarily what their audiences need to hear. She lives in Portland, Ore.,

Communications 203

Communications Nonprofit Creativity Agency 203

Scott Public Relations

APRIL 9, 2021

According to the Edelman Trust Barometer , it isn’t government, media or even nonprofits. He points out that these findings open up an opportunity for CEOs to step in to fill the leadership trust void, doing so with trust, honesty, facts and empathy. Who can you trust today? Barely more than half of respondents trust those sources.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

Reputation Us

APRIL 17, 2019

Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Additionally, Hanson is heavily involved in nonprofit work as the recent Past President of the Docent Council at the Portland Art Museum.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PRSay

JANUARY 9, 2020

For the last couple of years, influencers have been a go-to for marketers as ambassadors for their products or services. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets. If you’re in the B2B arena, this is a critical space to amplify in 2020.

Trends 167

Trends Nonprofit Consumer Newspapers 167

PRSay

FEBRUARY 28, 2024

Whether from a marketing, PR, communications or social perspective, “Our voices are needed at the table,” said Thomas Bennett, APR. Besides working for clients, Barry advocates for diversity in the communications industry through her nonprofit the PR Girl Manifesto and a group called Hold The PRess. There is no ‘you.’ It is ‘we.’”

How To 102

How To Nonprofit Resources Groups 102

PRSay

AUGUST 31, 2017

Diversity of thought in inclusive environments brings value to organizations ranging from publicly traded conglomerates to nonprofit agencies. Leaders in both the for-profit and nonprofit sectors are increasingly seeking to understand and address such implications of implicit bias.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

PRSay

JULY 6, 2022

China’s car market was starting to heat up; it’s now the world’s largest by far. I also serve on your Global Affairs Task Force, which is made up of very switched-on leaders from corporate, agency, nonprofit and academia. Our mission in dealing with issues was “no surprises for leadership.”. We’re tenacious.

Communications 95

Communications Internal International Travel 95

PRSay

DECEMBER 10, 2020

One extension of the pandemic crisis that every business, university, school and nonprofit grappled with was a rapid pivot to what Jeff Teper , the head of Microsoft Teams, SharePoint and OneDrive calls “remote everything.” There’s a lot of me-too marketing that happens in difficult times. People try to jump on to the bandwagon.

Communications 158

Communications Nonprofit Employee Film 158

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Enterprise Conference 40

PRSay

DECEMBER 7, 2021

Avocados From Mexico, a nonprofit marketing organization that represents avocado growers and packers, is encouraging consumers to submit their grocery receipts to earn points they can redeem for avocado-themed sportswear. “You Illustration credit: golden sikorka ].

Privacy 78

Privacy Consumer Company Nonprofit 78

PRSay

MAY 4, 2022

Be ready to adapt to the talents’ needs, said Whetter, who’s on the board of RespectAbility , a national nonprofit that promotes representation and authentic portrayals of people with disabilities in media. The phrase “hearing impaired” is now considered offensive. Deaf” is a more acceptable term.

Film 156

Film Communications Media Interviews 156

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. We’re spread across three cities and work in different industries: nonprofit, health care, and food and beverage. This has been a recurring topic at our “PR Pals” group dinners.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.

Healthcare 150

Healthcare Community Twitter Communications 150

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencer approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Download our free Path to PR Agency Leadership tip sheet. Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route.

Agency 88

Agency Energy Crisis Management Industry 88

PRSay

DECEMBER 27, 2022

Most agencies know nonprofit organizations that could benefit from some initial pro-bono PR or social media assistance. The escalating war in Ukraine further restricts the petroleum market, wreaking havoc on gas prices and supply chains. Ivey is the vice president of marketing at the Greater Richmond Partnership in Richmond, Va.

Trends 127

Trends Pitching Twitter Nonprofit 127

PRSay

OCTOBER 30, 2020

that provides businesses with marketing and other services while seeking to create inclusive, integrated work environments for talented professionals who are blind or have low vision. Carver, APR, is a senior public relations specialist for Outlook Business Solutions , a company in Omaha, Neb.,

Software 182

Software Nonprofit Technology Education 182

PRSay

AUGUST 31, 2021

The truth is, whether we work in politics, business or the nonprofit world, a silent majority of the public exists. Kelsey Pritchard came to marketing communications by way of politics. She is now head of PR and social media at Bozell, a full-service strategic and creative marketing agency in Omaha, Neb.

Crisis 166

Crisis Crisis Communications Nonprofit Social Media 166

Mindful Marketing

JUNE 27, 2020

Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. Check out Mindful Marketing Ads and Vote your Mind!

Real Estate 111

Real Estate Community Employee Education 111

PRSay

MARCH 27, 2023

Volunteer at a local nonprofit that serves Black women’s issues. Renea Morris, APR, Fellow PRSA, is vice chancellor for marketing and communications at the University of Denver. If the answer is “no,” then use your influence to open an avenue for a Black woman to get involved. Mentor a Black woman at your organization.

Nonprofit 95

Nonprofit Policies Local Education 95

Cision

JULY 20, 2015

Marketing strategy consultant and professional speaker Dorie Clark shared key tips for establishing oneself as a thought leader at her recent webinar. If you tap into your unique ideas or experiences, that is where your leadership can come from,” she says. “We Getting the message out is a lot different from being heard.

Nonprofit 120

Nonprofit Viral YouTube Leadership 120

Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014.

SMB 77

SMB Case Study Social Media Nonprofit 77

PRSay

JUNE 7, 2021

Going beyond the communications and marketing functions, a red team solicits feedback from other company departments (and perhaps external advisers) to simulate, for example, a public outcry about the organization, that might be raised by journalists or citizen activists with smartphones. Build the camaraderie needed to face crises.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

PRSay

MARCH 26, 2021

Santa Maria, who holds a Master of Science in Family, Youth and Community Sciences from the University of Florida, also serves as the executive director for Leaves from Stella , a nonprofit she founded in honor of her late mother, Estela, that provides scholarships and a pen-friends program for young adults who have lost a parent or sibling.

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Reputation Us

OCTOBER 4, 2021

This team should include representatives from the C-suite, operations, HR, compliance, marketing, and communications. Moreover, many believe government is not doing enough to address societal problems, and they are increasingly looking to companies for leadership. political, social justice, etc.) issues relevant to your company.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

This team should include representatives from the C-suite, operations, HR, compliance, marketing, and communications. Moreover, many believe government is not doing enough to address societal problems, and they are increasingly looking to companies for leadership. political, social justice, etc.) issues relevant to your company.

Reputation 78

Reputation Crisis Management Employee Government 78