PRSay

JULY 10, 2023

For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. Gain consensus from your organization’s leadership and prepare to weather the storm. Clear messages on complex issues are important.

Brand 145

Brand Branding Nonprofit Government 145

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. Strong leadership is crucial, but knowing when to follow is equally important.

Nonprofit 218

Nonprofit Employee Internal International 218

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. Take on work that builds marketable skills. Offer to help with planning and marketing. store and interned for EcoPeace Middle East. Don’t resign yourself to work that isn’t fulfilling.

Communications 171

Communications Nonprofit Training Study 171

PRSay

JULY 6, 2022

China’s car market was starting to heat up; it’s now the world’s largest by far. I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014. Let’s bring full-service expertise of the business to our internal clients. He is the 2022 PRSA international assembly delegate.

Communications 94

Communications Internal International Travel 94

Scott Public Relations

APRIL 9, 2021

According to the Edelman Trust Barometer , it isn’t government, media or even nonprofits. He points out that these findings open up an opportunity for CEOs to step in to fill the leadership trust void, doing so with trust, honesty, facts and empathy. Barely more than half of respondents trust those sources.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

PRSay

DECEMBER 10, 2020

One extension of the pandemic crisis that every business, university, school and nonprofit grappled with was a rapid pivot to what Jeff Teper , the head of Microsoft Teams, SharePoint and OneDrive calls “remote everything.” There’s a lot of me-too marketing that happens in difficult times. People try to jump on to the bandwagon.

Communications 157

Communications Nonprofit Employee Film 157

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.

Healthcare 150

Healthcare Community Twitter Communications 150

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Internal 43

Internal International YouTube Nonprofit 43

The Hoffman Agency

MARCH 6, 2024

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. to enter leadership roles. Funding becomes ethnocentric: With DEI departments slashed, the temptation may also be to centralize resources in one market. Localization is key.

Handbook 36

Handbook Trade Shows Employee Local 36

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Enterprise Conference 40

Mindful Marketing

JUNE 27, 2020

Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. Check out Mindful Marketing Ads and Vote your Mind!

Real Estate 111

Real Estate Community Employee Education 111

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Download our free Path to PR Agency Leadership tip sheet.

Agency 89

Agency Energy Crisis Management Industry 89

PRSay

MARCH 26, 2021

Santa Maria, who holds a Master of Science in Family, Youth and Community Sciences from the University of Florida, also serves as the executive director for Leaves from Stella , a nonprofit she founded in honor of her late mother, Estela, that provides scholarships and a pen-friends program for young adults who have lost a parent or sibling.

Publicity 170

Publicity Nonprofit Customer Service Writing 170

PRSay

JUNE 7, 2021

Going beyond the communications and marketing functions, a red team solicits feedback from other company departments (and perhaps external advisers) to simulate, for example, a public outcry about the organization, that might be raised by journalists or citizen activists with smartphones. Build the camaraderie needed to face crises.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

NewsWhip

DECEMBER 5, 2019

Rometty, International Business Machines (IBM) Corporation. We are seeing women and minorities on boards ticking up, and boards have a lot to do with who becomes CEOs,” says Lorraine Hariton, CEO of Catalyst, a nonprofit consulting and research firm focused on women in the workplace. Mooney, KeyBank. Patricia K. Virginia M.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

PRSay

OCTOBER 17, 2019

Marketing to Alphas. How should PR professionals and marketers connect with members of Generation Alpha as they become consumers, voters and donors in the years to come? Appealing to this generation’s mindset of uncertainty and flexibility will help marketers generate more relevant messages. Appeal to their flexibility.

Groups 138

Groups Mobile Real Estate Skype 138

PRSay

OCTOBER 11, 2018

With her General Session presentation on Tuesday at the 2018 PRSA International Conference in Austin, Texas, Finger set out to debunk the prevailing notion that millennials and Generation Zers are too distracted and unmotivated to be change agents. Finger’s attitude toward today’s youth is far from blind optimism.

Conference 144

Conference Nonprofit Energy Mobile 144

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The solution?

Strategy 40

Strategy Marketing Internal International 40

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. I had a great leadership team. We’re a nonprofit trade association.

Ethics 78

Ethics Privacy Data Financial 78

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe.

Sports 0

Sports Leadership Internal International 0

Reputation Us

JANUARY 29, 2016

Hold an off-site leadership huddle; gauge insights from long-term employees as well as newbies; survey your customers or clients. This is the excitement of many early entrepreneurs or nonprofits. Go beyond slapping your mission, values and fresh tagline on your marketing materials and website. Be yourself.

Nonprofit 60

Nonprofit Survey Brand Branding 60

Konnect Agency

JUNE 15, 2020

Others have put action to their words, including Lego donating $4 million to education nonprofits that teach children about racial equality. The brick company is going as far as to halt marketing on Lego sets that include police officers and stations, as well as their White House set. But, this isn’t for all brands.

Social Media 40

Social Media How To Media Employee 40

Sword and the Script

DECEMBER 18, 2018

Today she works primarily with small and medium B2B clients and some nonprofits. With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Cision

JANUARY 20, 2016

I did a communications internship at Steamboat Springs Colorado and worked in the marketing department. So I did an internship at a TV station in Phoenix, Arizona with the investigative reporter at the time and was assigned as an intern to do a story on government waste, and at a very early age I actually won an Emmy for that story.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. You can find her portfolio here: [link]. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60

Communications Conversations

JUNE 8, 2017

and partnerships with awesome nonprofits like Technovation[MN]. Bank Stadium were rooted in our interest to solidify our commitment to our headquarters market here in Minnesota. I worked with the Green Bay Packers for a summer as a PR intern and had the opportunity to meet Brett. Bank Stadium). Our naming rights on U.S.

Banking 113

Banking Sports Financial Corporate 113

Waxing UnLyrical

FEBRUARY 3, 2012

But I’ve never bought into Komen’s “pink ribbon” deal, because its Goliath-like domination of the cause marketing world , not to mention the month of October, made me want to root for the underdog. Perhaps they did, and were shot down by senior leadership… I don’t know. Or, I should say, mismanaged.

Policies 111

Policies Nonprofit Crisis Communications Financial 111

Bad Pitch Blog

JUNE 8, 2009

No matter who your client is, or what demographic they are a part of -- old line companies with brand pedigree, start ups with deep VC funding, or a nonprofits dedicated to doing good – they will have their internal meetings during your weekly PR conference call. responds the online marketing guy. Then it happens.

Meeting 40

Meeting Conference Public Affairs Nonprofit 40

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. But the real world of agency PR is messy. That one I noticed!

Agency 48

Agency Real Estate Social Media Writing 48

PR Conversations

AUGUST 18, 2011

Perhaps even more dangerous, the remit of PR is restricted to a smaller, subservient role under the marketing tent. Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. PR-perspective mashup : internal experts.

Construction 40

Construction Internal International SEO 40

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. And just as collaboration makes for efficiency both internally and externally, it also encourages the growth of social, empowered, and active communities, that can really elevate your thought leadership.

Strategy 40

Strategy Case Study Community Creativity 40