PRSay

DECEMBER 10, 2020

One extension of the pandemic crisis that every business, university, school and nonprofit grappled with was a rapid pivot to what Jeff Teper , the head of Microsoft Teams, SharePoint and OneDrive calls “remote everything.” There’s a lot of me-too marketing that happens in difficult times. People try to jump on to the bandwagon.

Communications 157

Communications Nonprofit Employee Film 157

Reputation Us

APRIL 17, 2019

Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Additionally, Hanson is heavily involved in nonprofit work as the recent Past President of the Docent Council at the Portland Art Museum.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PRSay

FEBRUARY 16, 2021

Consider what your followed advice would do to the market or to society at large. Very early in my tenure as a senior executive at Edelman in the late 1990s, I flew from Chicago to visit a new client — a large manufacturing company whose leadership was furious that employees at one of its plants had voted to unionize.

Communications 157

Communications Ethics Leadership Reputation 157

PRSay

AUGUST 31, 2017

Diversity of thought in inclusive environments brings value to organizations ranging from publicly traded conglomerates to nonprofit agencies. Leaders in both the for-profit and nonprofit sectors are increasingly seeking to understand and address such implications of implicit bias.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Download our free Path to PR Agency Leadership tip sheet.

Agency 89

Agency Energy Crisis Management Industry 89

PRSay

OCTOBER 30, 2020

Rachel Carver’s challenges during the COVID-19 crisis could have been far more pronounced than those of many other PR professionals. that provides businesses with marketing and other services while seeking to create inclusive, integrated work environments for talented professionals who are blind or have low vision.

Software 180

Software Nonprofit Technology Education 180

Reputation Us

OCTOBER 4, 2021

This can create a crisis management situation. This team should include representatives from the C-suite, operations, HR, compliance, marketing, and communications. ReputationUs can partner with our company to manage a crisis and/or develop talking points and train your executive team to speak confidently on touchy topics.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

This can create a crisis management situation. This team should include representatives from the C-suite, operations, HR, compliance, marketing, and communications. ReputationUs can partner with our company to manage a crisis and/or develop talking points and train your executive team to speak confidently on touchy topics.

Reputation 78

Reputation Crisis Management Employee Government 78

PRSay

MARCH 27, 2023

Fast forward to the current day and we are in the midst of a maternal health crisis. Volunteer at a local nonprofit that serves Black women’s issues. Renea Morris, APR, Fellow PRSA, is vice chancellor for marketing and communications at the University of Denver. Mentor a Black woman at your organization.

Nonprofit 94

Nonprofit Policies Local Education 94

The Hoffman Agency

MARCH 6, 2024

This is typically driven by where an organization is headquartered and can, when not carefully managed, mean two things: Initiatives become ethnocentric: In other words, inclusion efforts are seen and celebrated through a single cultural lens, neglecting to take into account nuances from other markets around the world. Localization is key.

Handbook 36

Handbook Trade Shows Employee Local 36

PRSay

MAY 16, 2018

You learn the vernacular of your industry, build your career and arrive in the C-Suite to discover you need communications skills — not marketing and public relations tactics, but strategic communications and reputation management,” said panelist Lynn Costantini, Ph.D., But content variety remains.”.

Communications 117

Communications Public Affairs Crisis Communications Reputation 117

Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014.

SMB 77

SMB Case Study Social Media Nonprofit 77

PRSay

MARCH 26, 2021

Santa Maria, who holds a Master of Science in Family, Youth and Community Sciences from the University of Florida, also serves as the executive director for Leaves from Stella , a nonprofit she founded in honor of her late mother, Estela, that provides scholarships and a pen-friends program for young adults who have lost a parent or sibling.

Publicity 170

Publicity Nonprofit Customer Service Writing 170

Sword and the Script

DECEMBER 18, 2018

Today she works primarily with small and medium B2B clients and some nonprofits. With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Waxing UnLyrical

FEBRUARY 3, 2012

But I’ve never bought into Komen’s “pink ribbon” deal, because its Goliath-like domination of the cause marketing world , not to mention the month of October, made me want to root for the underdog. Perhaps they did, and were shot down by senior leadership… I don’t know. Wish me luck, won’t you?

Policies 111

Policies Nonprofit Crisis Communications Financial 111

Communications Conversations

MAY 13, 2015

He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). Hallie’s leadership is always calm, collected and thoughtful.

Groups 60

Groups Internal International Conference 60

PR Conversations

AUGUST 18, 2011

Perhaps even more dangerous, the remit of PR is restricted to a smaller, subservient role under the marketing tent. Marketers look to champion consumers…to tell their companies’ stories. How much does current leadership recognize and value the remit of public relations (i.e., Same with documentary film makers.

Construction 40

Construction Internal International SEO 40

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. By now, no one expects you to be on social media 24/7 unless it’s a crisis situation. Collaborating to build and grow empowered communities instantly elevates your thought leadership. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40