Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile.

Reddit 158

Reddit Media Analytics Trends 158

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 152

Mobile SEO Web Training 152

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

MAY 3, 2021

I like writing about these new features and making them relatable and understandable, so people are excited when they seem them in their cars rather than put off. How long have you been in journalism and how did you get started? I’ve been covering cars for about a decade, but started out writing about pop culture, because I’m a nerd.

Automotive 86

Automotive Meeting Media Pitching 86

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. See my take here: How 2,400 reporters use social media for reporting.

Media 108

Media SEO Analytics Analysis 108

Communications Conversations

AUGUST 27, 2019

We grew up having AP Style beat into our heads by bosses and reporters. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. How many times have I seen 1, 2, 3, 4, 5, 6, 7, 8, ad 9 on the web? And, for good reason.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Maxim Behar

FEBRUARY 20, 2024

Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. Whether you are the end reader or reporting major news for tomorrow’s newspaper doesn’t matter. You may have noticed that with the advent of Web 1.0

Social Media 59

Social Media Facebook Airlines Web 59

Sword and the Script

MAY 16, 2020

Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 171

Survey Media Relations Pitching Media 171

NewsWhip

FEBRUARY 7, 2020

After this, attention started to pick up for some publishers, with Sputnik and Virology Down Under both writing about the undiagnosed victim in Wuhan, though the number dropped to 44 rather than the aforementioned 59. This included The New York Times publishing a piece on January 8th, still reporting of a disease with pneumonia-like symptoms.

Journalism 163

Journalism Viral Writing Report 163

NewsWhip

JANUARY 9, 2020

As shown in the graph there, CNN had an unrivaled year for much of 2019, consistently topping our publisher rankings for the majority of the year, and garnering as many as 16 million engagements per week to its web content. . We gave this award to The Atlantic last year, thanks to Taylor Lorenz’s intrepid reporting on youth/internet culture.

Reddit 88

Reddit Facebook Viral Data 88

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

The Proactive Report

FEBRUARY 22, 2016

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Onclusive

JUNE 14, 2017

In doing this, PR professionals gather vital intel about message penetration, brand perception, and the storylines that are the most timely and interesting to industry-specific reporters. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 140

Study Media Relations Media Measurement 140

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for.

Twitter 100

Twitter Media Relations How To Media 100

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We The metaverse, Web 3.0, 2022 predictions posts around the web: 100+ Content Marketing Trends and Predictions for Success in 2022 (Content Marketing Institute).

Marketing 215

Marketing Content Marketing Social Media Employee 215

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. In the digital PR world , journalists and reporters promote our content. This post isn’t about writing a media pitch because we’ve already done that. Let’s try to focus on reporters. Finding them can be a challenge. We’ll show you how.

Digital PR 62

Digital PR Report How To Pitching 62

MaccaPR

APRIL 18, 2017

I imagined these firms reporting back to their clients, “Yes, it’s only a matter of time before that reporter in Minneapolis covers your launch of a new steel-belted, water-cooled hydraulic lathe. Wall Street Journal , with clickable links to bios and recent articles published by. We’ll keep after Maccabee relentlessly.

How To 121

How To YouTube Pitching LinkedIn 121

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Do we charge for it? Part of it?

Journalism 85

Journalism Print Newspapers Advertising 85

Sword and the Script

DECEMBER 26, 2023

Change and opportunity “A few thoughts: Former reporters/journalists at major media outlets creating their own paid channels. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 194

Writing Communications Marketing B2B 194

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Stephen Waddington

DECEMBER 30, 2019

Demonstrating value and the talent paradox Talent remains a critical challenge for the PR industry according to The ICCO World PR Report 2020. The report provides an international perspective on the challenges facing the PR business. 43% of respondents reported that there is a lack of talent in PR. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. He’s most famous for founding HARO (Help a Reporter Out), an online forum for journalists to gather feedback from the public. When she’s not writing you can find her at music festivals, hiking or snowboarding. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. Why would anyone visit the Coke web site for “news and information”–even if that “news and information” was related to Coke? But, just because Coke gets 2.5M

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Prakkypedia

FEBRUARY 28, 2015

When I studied journalism at the University of South Australia in the late 80s/early 90s, one of the compulsory text was The Elements of Style by Strunk and White. It was my introduction to style guides and an early lesson in the value of having a touchstone when it comes to … how you write stuff. I don’t understand clauses.

Writing 60

Writing Guidelines Corporate Web 60

Beyond PR

MAY 16, 2016

Mashable: Business reporter Jason Abbruzzese ( @JasonAbbruzzese ) has been promoted to business editor at @mashable. Jason’s reporting work at Mashable included covering telecommunications, the internet and media. Before Mashable, Jason worked as a web producer and markets reporter at Financial Times.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

OnePitch

APRIL 26, 2022

What She Writes About. [00:02:51] So basically, it’s kind of a service journalism vertical. So we kind of scour the web and try to find great deals, great value, and just great products that people might want to buy. “??It’s 00:02:51] BB: I love it. Quite a handful of different verticals you can get into.

Comparison 52

Comparison Pitching Meeting YouTube 52

Bad Pitch Blog

DECEMBER 10, 2009

For those of us who subscribe to reporter/expert lead services ProfNet, HARO, or competitors, we’ve come to know cloaked to mean “I’m a reporter that doesn’t think you’re worthy of knowing who I am until you are been vetted or sniffed at.” The word cloaked means “to cover or conceal.” but it is egocentric and self-serving.

Report 43

Report Pitching Reputation Twitter 43

Sword and the Script

JULY 2, 2019

PRWeek reporter Sean Czarnecki quotes him in his story as saying, “We’re going to put our heads together about how we can integrate further and create more products.” Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. That partnership has ended.”. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Beyond PR

JULY 28, 2017

Don’t just write this feedback down — actually do something about it. While your marketing team may be the one to pull together reports and analytics on sentiment and even web traffic, you should use this data to guide future decisions about earned media and content programs, as well as the general strategy for your brand moving forward.

Employee 80

Employee Journalism Data Technology 80

David PR Group

AUGUST 4, 2014

In the public relations business back in the day (there it is again), we would write press releases and distribute them to reporters at dailies, weeklies and those four television stations. Our “partners” were media outlets and reporters and editors who worked for them. But all is not lost.

Television 76

Television Groups Storytelling System 76

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

PR Job Coach

APRIL 23, 2010

Despite the good news in The Wall Street Journal on Monday April 19 about hiring of young engineers in Silicon Valley, by and large the outlook for old and young alike is abysmal. Folks above the age of 45 are increasingly reporting that they are washed up and no longer have the skills that companies are seeking.

Creativity 112

Creativity LinkedIn Engineering Web 112

Sword and the Script

JUNE 16, 2015

Writing for a WSJ business blog, Steven Perlberg reported: CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work. It’s a question of ethics.

Advertising 60

Advertising Advertising Ethics Journalism 60

Buzzstream

APRIL 25, 2024

According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). When prompted to Choose a Prospect Source, choose “Search the Web.” Search Engine Journal has a great breakdown of this topic.)

Branding 62

Branding Brand How To SEO 62

Prohibition

JULY 14, 2017

If so, how are they engaging with brands across the web, is it via online communities, local groups, podcasts? Related Posts SEO Advice and Reports 45 Are you looking for your company or client to appear at the top of Google searches? Or are they more proactive across social platforms?

Content Marketing 48

Content Marketing Marketing B2C SEO 48