ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. It’s probably the best resource for thought leadership about our business. It’s a great resource for angles to send to clients, newsjacking opportunities, or just a way to be more informed.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. They often break news before anyone else. Dark Reading. TechRepublic.

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

APRIL 29, 2022

They’re a resource requiring constant maintenance by users. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re they’re work.

Agency 170

Agency Media Software Pitching 170

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. In our recent conversations with journalists, it is clear that pitching stories as you may have done in the past is not an effective tactic during this news cycle.

Resources 214

Resources Pitching Television Radio 214

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. Many journalists in this category believe that social undermined journalism and express concern about copyright infringement issues related to using social platforms. ” Meet the Architects.

Social Media 202

Social Media How To Media Journalism 202

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. They don’t pitch stories but beg for links and make other nonsensical requests (I get these every day too). These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.

Interviews 296

Interviews How To Reddit Journalism 296

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. Here are the top 10 most-read posts from the last 12 months. An “Interview” with ChatGPT: What is Public Relations?

Blogging 114

Blogging Software B2B Survey 114

Cision

SEPTEMBER 23, 2016

Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. How do you prefer to receive pitches? Can you be pitched via these channels?

Technology 120

Technology Pitching Insurance Insurance 120

PRSay

APRIL 2, 2020

But the unique climate is leading to new opportunities to be a trusted and valued resource for journalists during a time of need. But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Know the new production norms.

Skype 206

Skype How To Crisis Pitching 206

Landis PR

AUGUST 30, 2021

A business or organization willing to commit finances, time and resources will make a great client. Do you have the infrastructure, product pipeline and other resources in place to fulfill the expectations of a strategic communications plan? Related Articles: HMA PR: To Pitch or Not To Pitch? Prepared for success.

Resources 135

Resources Pitching Journalism Agency 135

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Beyond words: adding multimedia to story pitches. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats. But are PR professionals delivering what journalists need?

Trends 126

Trends Pitching Twitter Nonprofit 126

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Understand that reporters are working from home with limited resources. Don’t quarantine your PR – get your story out in the open. Need ideas?

Pitching 52

Pitching Training Radio Media Training 52

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Conflicting interests. I’m not suggesting it’s easy.

Journalism 64

Journalism Brand Branding Advertising 64

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Remote PR Jobs

SEPTEMBER 25, 2023

Try launching lookalike campaigns from traffic generated from an article you pitched. Your goal when pitching should be to bring value to the reader. Don’t be surprised if that article about soaring revenues you landed in the Wall Street Journal nets you a few calls from interested investors. Improve your SEO.

Publicity 100

Publicity Marketing Pitching Google 100

PRSay

MAY 3, 2019

We can’t lose sight of the fact that reporters are still a resource offering stories that are extensively researched and fact-checked to ensure accuracy and accountability, which is exactly what PR professionals and the world need. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 146

Publicity Newspapers Journalism Energy 146

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Remote PR Jobs

SEPTEMBER 25, 2023

Census With six public relations workers for every reporter it’s no wonder that some writers say they are bombarded daily by story pitches. Spin Cycle There are now 6.4 public relations specialists for every news reporter Source: U.S. Some have taken to Twitter to complain about the most egregious phone calls and emails.

Newspapers 100

Newspapers Publicity Journalism Report 100

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 146

Survey Software B2B Pitching 146

Burrelles Fresh Ideas

JANUARY 30, 2024

Resource: Remember the five key components of re-building trust after a crisis : truth and transparency, timely responsiveness, getting the messaging right, imparting empathy and compassion, and maintaining consistency and continuity. “PR When it happens, you’re in crisis mode, and media monitoring becomes crucial.

Ethics 96

Ethics Crisis Transportation Airlines 96

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources. And maybe you will!

Automotive 76

Automotive Mobile Technology Resources 76

Cision

FEBRUARY 16, 2016

respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. While multimedia news stories are often created in-house, communication professionals could be proactive by providing photos and videos when pitching reporters. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

PRSay

FEBRUARY 15, 2018

And being strategic about choosing media targets goes like this: “What outlets will likely achieve the most influence on our key audiences given the amount of resources we have for outreach?”. Get more media pitching knowledge from Michael here. In his case, depending on the client, the Times is often a sound answer to that question.

Media Relations 119

Media Relations Media Web Pitching 119

Cision

JANUARY 30, 2016

Preparing a well-crafted pitch is only half of the battle to gaining media coverage. And with journalists slowly, but surely, joining social networks, PR professionals are left wondering where and how to pitch. Follow these tips for pitching reporters on their top four preferred contact methods. Don’t wing your verbal pitches.

Media 120

Media Pitching Social Media Report 120

Doctor Spin

FEBRUARY 26, 2024

Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology , 36 2, … Continue reading Learn more: Priming in PR: The Subtle Art of Pre-Suasion Subscribe and get a free ebook on how to get better PR ideas. European Journal of Social Psychology, 36 2, 147–168. link] 2 Bargh, J.

eBook 52

eBook Journalism Course Examples 52

Business Wire

DECEMBER 19, 2017

Kelvin Chan , a business reporter and correspondent for the Associated Press, and Ted Kemp , Managing Editor - Digital of CNBC International, spent the better part of two hours exploring a myriad of subjects from pitch preferences to virtual reality to fake news to what their media organizations have planned for the future.

Internal 152

Internal International Media Pitching 152

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic. But what about your online newsroom? Comments I expanded on this a bit more on LinkedIn –.

How To 242

How To Survey Resources Social Media 242

Cision

APRIL 14, 2015

However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? Focus on being a resource for the media and make meeting with you and your organization worth their time. Focus on Relationships, Not Pitching. Consider a social media correspondent.

Media Relations 120

Media Relations Media Pitching Measurement 120

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JANUARY 4, 2016

He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII. Despite its promotion in The Wall Street Journal, it never generated enough buzz to be published for the mass-market. Improve your ancillary resources. Get our free PR Starter Kit today! Conclusion.

Resources 120

Resources Journalism Print Pitching 120

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin. Email: dean.essner@prsa.org.

Internal 103

Internal International Travel Tourism 103

Deirdre Breakenridge

OCTOBER 16, 2014

We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). If journalists are learning about data journalism, then shouldn’t PR people be educated as well? Every week I continue to learn and tech test.

Big Data 250

Big Data Data Education Internal 250

Doctor Spin

APRIL 25, 2023

Tailoring pitches for diverse audiences. PR Resource: Perception Management Our perceptions of reality (click to enlarge). Organization Development Journal. Organization Development Journal. Managing a crisis communication situation with empathy. Understanding the emotions behind social media interactions. 3 Hargis, M. &

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. And maybe you will! What worked for them?

Automotive 74

Automotive Mobile Technology Resources 74