Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Data Journalism. If you oversee a team of PR strategists, simply give them a hug. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly.

Software 90

Software Pitching Measurement Enterprise 90

Beyond PR

AUGUST 4, 2017

The annual CODiE Awards are presented by t he Software & Information Industry Association (SIIA), the “principal trade association for the software and digital content industry.” Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies.

Industry 64

Industry Communications Software Hotels 64

Cision

NOVEMBER 1, 2016

My boss only wants media placements. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. Or when they saw you on the noon news.

How To 120

How To Software Analytics Google 120

Bianchi Biz Blog

OCTOBER 11, 2022

I would say the stories that have been on our radar lately consist of new technology and software that is being installed in vehicles as well as anything to do with electric or autonomous vehicles. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Automotive 63

Automotive Meeting Media Journalism 63

PRSay

OCTOBER 2, 2017

Using software like Cision, you can easily learn what influencers have the largest audience, what topics they cover, what stories they’ve written, who has the most influence by topic on social media, what media outlets have the biggest following and more. Influencer Data. Follow him on Twitter @nbell94102.

Data 145

Data How To Storytelling Analytics 145

Bianchi Biz Blog

MARCH 6, 2023

When reporting, I absolutely loathe buzzwords like “mobility” and “software-defined vehicle.” How long have you been in journalism and how did you get started? I started at Autoline, then moved to AutoGuide.com, did a couple years at CNET Cars (née Roadshow) and now I’ve been at the Wrecked Media Group/EV Pulse for just shy of a year.

Meeting 77

Meeting Automotive Media YouTube 77

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? I once worked with an agency team that had placed a client in the Wall Street Journal. Modern digital media brought web analytics which have made gathering metrics easier. On donations?

Measurement 119

Measurement Communications Survey Web 119

Sword and the Script

MAY 7, 2019

These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. These are earned, much in the same way media relations outreach earns coverage. I like to use domain authority , which was invented by an SEO software company called Moz.

Google 134

Google Banking Engineering Web 134

Bianchi Biz Blog

NOVEMBER 1, 2021

While the vehicles themselves tend to get the above-the-fold headline treatment, there are also massive opportunities in charging, on both the hardware and software sides. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Meeting 75

Meeting Automotive Media Newspapers 75

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” How will your background in journalism help you in this new position? As I mentioned, I’ve done all sorts of things in media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Shift Communications

JANUARY 2, 2017

The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content. Each individual hit will count for less amidst the tide of media saturating our audiences every day.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

NOVEMBER 27, 2018

See these related interviews: Marketing Automation Only Does What You Tell It To; Off Script No. Managing Media Relations for a Publisher; Off Script No. PR, marketing, sales and journalism. 33: Bryan Young. 32: Rachael Wolensky of ALM. PR Prepared Her for a Role as a Martech CMO; Off Script No. Contact us here !

Interviews 64

Interviews Software Government Journalism 64

Bianchi Biz Blog

MAY 3, 2021

I want a story that lets me relate a car to the consumer who might buy it. How long have you been in journalism and how did you get started? My oldest is in college studying software engineering and my youngest if finishing high school. You want to argue about the best Star Trek captain, bring it.

Automotive 86

Automotive Meeting Media Pitching 86

Beyond PR

JULY 28, 2017

While your marketing team should be running searches with brand monitoring software and responding to mentions of your company (both negative and positive), they can also use this data to get a reading on overall sentiment of your brand. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Employee 80

Employee Journalism Data Technology 80

Bianchi Biz Blog

JANUARY 24, 2022

In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones. How long have you been in journalism and how did you get started? Music and cars; I suppose that sums up my journalism career! I believe people like Stumpe and Campos are the future of the automotive business.

Meeting 78

Meeting Automotive Media Technology 78

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Flatiron Communications

JANUARY 11, 2018

Have young PR pros grown overly reliant on automated media list-building software, skipping the vital reporter research before they hit the send button? For those plying the lost art of media relations (i.e., My experience working with journalists and presiding over many PCNY-hosted media panels tells me differently.

Pitching 43

Pitching Journalism Tools Agency 43

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Read below for the entire interview with Cortney Williams: 1.) How has your strength in writing helped propel your career?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. Now imagine that world, but in software.

Technology 12

Technology Software Company Marketing 12

Doctor Spin

DECEMBER 21, 2023

How long should a media kit be? Can a media kit be one page? How do you prepare a media kit? Why make a media kit? What is an influencer media kit? PR Resource: Journalism vs PR What is a media kit? PR Resource: Journalism vs PR To spin or not to spin. What is an EPK? 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts.

Automotive 75

Automotive Meeting Report Real Estate 75

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Local news and indy journalism more trusted. “I PR finds owned media programs complement media relations efforts.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Onward with this month’s PR Tech Sum.

Employee 137

Employee Software Survey Tools 137

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. Data-driven stories support truth in media.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Earned media is the lifeblood of media relations, a core component of public relations. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Bianchi Biz Blog

JANUARY 9, 2023

How long have you been in journalism and how did you get started? Machine learning software Monolith cuts development time for BMW’s test engineers. You might also be interested in: Top 10 Meet the Media Profiles of 2022. Where the (blank) is the end user, next engineering team up the line, or the industry in general.

Automotive 74

Automotive Groups Meeting Technology 74

Cision

FEBRUARY 17, 2016

In last year’s webinar, I talked about Instructure, the online education software company that offered a college course about The Walking Dead, then sat back and watched the media mentions stream in. Employ savvy media relations people who become the brand in the eyes of key influencers. What role does social media play?

Pitching 120

Pitching Journalism Report Study 120

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. It seems making the leap is very difficult for many – even in journalism. WriteRoom , Editorial and Byline – simple drafting software that removes distractions.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. It seems making the leap is very difficult for many – even in journalism. WriteRoom , Editorial and Byline – simple drafting software that removes distractions.

Storytelling 100

Storytelling Resources Journalism Examples 100

Maxim Behar

JANUARY 24, 2022

The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software. Maxim Behar strongly feels that Public Relations experts and managers will be the leader of the future big, merged business.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

JUNE 21, 2016

For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. If you want to stand out, do the opposite of what everyone else is doing: Write a news story that incorporates the principles of journalism: Write a clear and compelling headline.

Insurance 66

Insurance Insurance B2B Corporate 66