Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Conflicting interests. Photo credit: Pixabay ( CC0 1.0 ) .

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. It raised a Series A round of funding for $1.1

Software 89

Software Pitching Measurement Enterprise 89

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years. For those plying the lost art of media relations (i.e.,

Pitching 43

Pitching Journalism Tools Agency 43

Bianchi Biz Blog

MARCH 6, 2023

When reporting, I absolutely loathe buzzwords like “mobility” and “software-defined vehicle.” How long have you been in journalism and how did you get started? I started at Autoline, then moved to AutoGuide.com, did a couple years at CNET Cars (née Roadshow) and now I’ve been at the Wrecked Media Group/EV Pulse for just shy of a year.

Meeting 77

Meeting Automotive Media YouTube 77

Bianchi Biz Blog

OCTOBER 11, 2022

I would say the stories that have been on our radar lately consist of new technology and software that is being installed in vehicles as well as anything to do with electric or autonomous vehicles. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Automotive 63

Automotive Meeting Media Journalism 63

Bianchi Biz Blog

NOVEMBER 1, 2021

While the vehicles themselves tend to get the above-the-fold headline treatment, there are also massive opportunities in charging, on both the hardware and software sides. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 75

Meeting Automotive Media Newspapers 75

Bianchi Biz Blog

MAY 3, 2021

I want a story that lets me relate a car to the consumer who might buy it. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. You want to argue about the best Star Trek captain, bring it.

Automotive 86

Automotive Meeting Media Pitching 86

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What’s the best pitch of yours that resulted in coverage and what elements made it successful? I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. They have previously offered re-targeting based on earned media audiences, which is rather novel.

Software 119

Software Case Study Advertising Advertising 119

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” Instead, they pitched me on a position they had open. How will your background in journalism help you in this new position?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Bianchi Biz Blog

JANUARY 24, 2022

In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones. How long have you been in journalism and how did you get started? Music and cars; I suppose that sums up my journalism career! What advice do you have for PR people that want to pitch you?

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. Now imagine that world, but in software.

Technology 12

Technology Software Company Marketing 12

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts. Pitch news instead of promotional material.

Automotive 75

Automotive Meeting Report Real Estate 75

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Earned media is the lifeblood of media relations, a core component of public relations.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Onward with this month’s PR Tech Sum.

Employee 135

Employee Software Survey Tools 135

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Local news and indy journalism more trusted. “I PR finds owned media programs complement media relations efforts.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

FEBRUARY 17, 2016

But if you don’t approach pitching with the right mindset or media database , reporters will continue to give you the cold shoulder. Get in on pitching coach Michael Smart’s secrets! At his “ The New Rules of Media Pitching ” webinar, on Wednesday, February 24 at 2 p.m.

Pitching 120

Pitching Journalism Report Study 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. Data-driven journalism is the future. Data-driven stories support truth in media.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Bianchi Biz Blog

JANUARY 9, 2023

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? That said, just be prepared to talk about why the product or advancement your pitching is a benefit to human beings. Machine learning software Monolith cuts development time for BMW’s test engineers.

Automotive 74

Automotive Groups Meeting Technology 74

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibits C, D and E: Invasion of the Ad Blockers! And they don’t block content.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48