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Free White Paper! Build a Brand Journalism Program

Cision

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Make sure your brand journalism plan is concentrated on your brand’s goals.

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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now. Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no.

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Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

Cision

In the process, I became a software product nerd. Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. Follow him on Twitter @cglynch.

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Behind the Headlines With National Journal President Kevin Turpin

Cision

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

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The Best PR Agency Asset: Flawless Media Contact Lists

ImPRessions - Crenshaw Communications

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. For many, this includes media relationship management software Cision, which can help confirm email addresses by simply plugging in the name of the reporter.

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Cybersecurity Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. Founded by investigative reporter Brian Krebs, Krebs on Security provides content on day-to-day software and information technology, executing daily internet tasks and also good security practices. Dark Reading.

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The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. This is what the trend in content marketing is about.