Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess.

Software 118

Software Case Study Advertising Advertising 118

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Critical Mention

MARCH 19, 2021

NEW YORK — Zack Jenkins, Senior Vice President of Sales and Account Management at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to The Software Report’s list of The Top 25 Software Sales Executives of 2021.

Software 78

Software Energy Technology Internal 78

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while.

Software 145

Software Agency Pitching Analytics 145

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. We hope you’ll join us on January 25th for a dynamic discussion on the nuances of media relations in 2017. On Wednesday, January 25, 2017, at 8:30 p.m.

Media Relations 150

Media Relations Media Pitching Television 150

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. The interface is intuitive and delivers a fantastic user experience.

Media 369

Media Software Pitching YouTube 369

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. But have you also looked at their potential Return on Investment, or ROI? Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Sword and the Script

FEBRUARY 4, 2020

1) Security risk and ransomware visits PR software vendors. Clearly, it has a lot of broadcast media to monitor, given the Democratic caucuses in Iowa and campaigning in other early-voting states happening this week. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. Sign up here.

Software 101

Software Analysis Data Tools 101

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Something you can do with the software: you can engage with them on social media by sending messages that are tailored to certain groups.

Analytics 120

Analytics Media Relations Media Software 120

Sword and the Script

DECEMBER 12, 2023

What are some of the PR software makers doing that’s interesting? SW: A challenge for software developers building solutions for the public relations market is its relative size compared to the market for other industries such as marketing. Examples include editing, transcription and translation technologies.

Software 140

Software Tools Ethics Privacy 140

Sword and the Script

JANUARY 2, 2024

AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now. An “Interview” with ChatGPT: What is Public Relations?

Blogging 113

Blogging Software B2B Survey 113

Cision

OCTOBER 21, 2016

Download The NALA Uses Cision PR Software to Establish Unique Client Base now. We have a competitive edge by acting as a personal publicist to these smaller businesses,” says Tendell. Read the whole story on how Cision meets the NALA’s needs!

Software 120

Software Agency Case Study Television 120

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. NewsAI PR Software Pricing.

Software 69

Software Tools Pitching Media Relations 69

Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech. Agility is the only major PR software provider that has developed a native LLM of its own creation. Reddit data.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Cision

DECEMBER 7, 2017

A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Use Software. Simple, but effective, strategies such as these can significantly improve media relations and monitoring.

Pitching 298

Pitching Software Construction Writing 298

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Newsfile

NOVEMBER 28, 2023

Utilize Financial Software : Export all required reports for the reporting period or complete fiscal year. Collaborate with Accounting and Finance Teams : Ensure all financial information is current and correct. Feedback and Adjustment : Exchange feedback with IR and PR teams to refine strategies and improve communication efficiency.

Financial 110

Financial Software System Data 110

Presspage

NOVEMBER 29, 2023

One inevitable trend that all software companies deal with however, is the fast-paced development of technology world-wide. If software solved an issue yesterday, it doesn’t matter if a slightly more modern approach would solve it again today, but with a slighter cleaner code base. Is that a problem? Usually not.

System 78

System Software Technology Privacy 78

Sword and the Script

JULY 5, 2022

The way to flip this around – from a messaging standpoint – is to focus on the number of PR people using PR software for media databases. International media. Media relations. Tips for media relations in a slowing economy by Propel. Using AI to shop coverage of surveys. Content picks.

Technology 92

Technology Software Survey Internal 92

Onclusive

JANUARY 4, 2022

Our new company builds on the consultative strengths and scale of Europe’s largest media monitoring and analysis provider, Kantar Reputation Intelligence; UK-based PRgloo’s industry-leading media relations and workflow management platform; and Onclusive’s AI technology and data science.

Groups 195

Groups Technology Reputation Software 195

Sword and the Script

FEBRUARY 20, 2024

So, says Propel, which provides PR software. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! But fear not, a solution is near by!

Brand 78

Brand Branding Storytelling Software 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Bianchi Biz Blog

JANUARY 18, 2024

Suppliers of everything from EV components and charging systems, to lidar and other sensing technologies that enable automated and autonomous driving, to software and hardware offerings that are bringing about the software-defined vehicles, the automotive ethernet, V2X (vehicle-to-everything) and connected cars, smarter navigation approaches, in-vehicle (..)

Automotive 110

Automotive Technology Transportation Trade Shows 110

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 124

Software Analytics Technology Video 124

Bianchi Biz Blog

APRIL 11, 2024

From a PR and media relations viewpoint, there were more than 25,000 pieces of content or stories that generated upwards of 160 billion media impressions for CES and its exhibitors. And on social media, there were 534,000 CES mentions with a reach of 28.5 Should a vehicle technology supplier participate in CES?

Automotive 99

Automotive Mobile Government Technology 99

Axia PR

JANUARY 28, 2024

A Propel study shows journalists are increasingly overwhelmed with releases and media requests in an era of dwindling newsrooms. A new report from Propel, a public relations software company, shows journalists are responding to fewer pitches than ever before, continuing a concerning downward trend.

Software 71

Software Pitching Study Trends 71

Sword and the Script

DECEMBER 28, 2021

PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. How 2,400 Journalists Use Social Media for Reporting .

Blogging 133

Blogging Software Google Content Marketing 133

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be a bully.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Onclusive

JANUARY 5, 2021

You’ll have valuable insights about the scale, timing, and frequency of media outreach that is optimal for your audience. Are you confident that your media monitoring software is capturing every relevant piece of coverage, or are you concerned that you might be missing some of it?

Real Estate 195

Real Estate Media Analytics Enterprise 195

Ronn Torossian

APRIL 13, 2016

Just a decade ago, public relations mostly entailed media relations and the occasional press release. Today, public relations involve a higher level of creativity and innovation to get the same results. This involves trying new software, programs, and services. It also includes new forms of … READ MORE ».

Software 150

Software Technology Creativity Media Relations 150

Sword and the Script

DECEMBER 19, 2023

For example, on the first Tuesday of every month, I write a summary of all the news from the last 30 days coming out of the PR software vendors ( aka PR tech sum ). PR software provider Vuelio commissioned the survey. Read more: 7 media relations takeaways from the 2023 State of the Media Report by Cision 13.

B2B 105

B2B Survey Pitching Software 105

Onclusive

MARCH 21, 2018

Amplifying content through organic social sharing, traditional media relations outreach and online paid opportunities is the key to ensuring that your message isn’t getting lost in the noise. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

PRSay

DECEMBER 5, 2019

A software company down the street from me got acquired this past year for $8 billion. It was a deeply entrenched strategic decision top management made to create an entirely new category of software. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. But it wasn’t.

Software 125

Software Survey Pitching Local 125