Beyond PR

AUGUST 4, 2017

The annual CODiE Awards are presented by t he Software & Information Industry Association (SIIA), the “principal trade association for the software and digital content industry.” Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies.

Industry 64

Industry Communications Software Hotels 64

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. How does the technology work and what benefits does it provide? When reporting, I absolutely loathe buzzwords like “mobility” and “software-defined vehicle.”

Meeting 77

Meeting Automotive Media YouTube 77

PRSay

OCTOBER 2, 2017

Using software like Cision, you can easily learn what influencers have the largest audience, what topics they cover, what stories they’ve written, who has the most influence by topic on social media, what media outlets have the biggest following and more. Influencer Data. Follow him on Twitter @nbell94102.

Data 145

Data How To Storytelling Analytics 145

Bianchi Biz Blog

OCTOBER 11, 2022

I would say the stories that have been on our radar lately consist of new technology and software that is being installed in vehicles as well as anything to do with electric or autonomous vehicles. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Automotive 63

Automotive Meeting Media Journalism 63

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Bianchi Biz Blog

NOVEMBER 1, 2021

Automakers and their partners in the aftermarket are improving on battery technology seemingly every day and range anxiety for most EV drivers isn’t nearly what it used to be. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Meeting 75

Meeting Automotive Media Newspapers 75

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I’m intrigued by how automakers are trying to make new vehicle technologies relatable to the average new car buyer. How long have you been in journalism and how did you get started?

Automotive 86

Automotive Meeting Media Pitching 86

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. What is fascinating is how certain sensor technologies are reaching beyond automotive. How long have you been in journalism and how did you get started?

Meeting 78

Meeting Automotive Media Technology 78

Shift Communications

JANUARY 2, 2017

The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content. Each individual hit will count for less amidst the tide of media saturating our audiences every day.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

Beyond PR

JULY 28, 2017

While your marketing team should be running searches with brand monitoring software and responding to mentions of your company (both negative and positive), they can also use this data to get a reading on overall sentiment of your brand. At Cision, many of our team members have worked at other technology corporations.

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

NOVEMBER 27, 2018

1) Marketing seems to be tasked with a growing list of responsibilities – traditionally with things like awareness, leads, brand, voice of the customer, and more recently with data, analytics, technology and CX – what is the role of marketing in this modern environment? Managing Media Relations for a Publisher; Off Script No.

Interviews 64

Interviews Software Government Journalism 64

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. And this is a perfect example of why I love working in healthcare technology – the work some of our clients are doing is truly life-changing!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. How long have you been in journalism and how did you get started?

Automotive 74

Automotive Groups Meeting Technology 74

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Local news and indy journalism more trusted. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts.

Automotive 75

Automotive Meeting Report Real Estate 75

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Onward with this month’s PR Tech Sum.

Employee 137

Employee Software Survey Tools 137

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

Pitching 40

Pitching Writing Engineering Wikipedia 40

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Data-driven journalism is the future.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

OCTOBER 16, 2018

The technology would create the perfect message, deliver to the right people, at the right time, score the leads appropriately, and then hand a list of buy-ready names to sales. Utopian perhaps, but technology in and of itself may not be an advantage unless you have the capacity to use it effectively. It just doesn’t work that way.

Marketing 56

Marketing Real Estate Analytics Interviews 56

Maxim Behar

JANUARY 24, 2022

The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software. Maxim Behar strongly feels that Public Relations experts and managers will be the leader of the future big, merged business.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

JUNE 21, 2016

For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. In the B2B technology space, there are individuals that pin their careers on specific products and if you screw that up, you’ll never be forgiven.

Insurance 66

Insurance Insurance B2B Corporate 66

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibits C, D and E: Invasion of the Ad Blockers! They don’t block amplified social content.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48