Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.),

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Proactive Report

NOVEMBER 21, 2022

Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of mass media. As a result of seeing this vigorous conversation, the company investigated this age group as a possible new market for their products. Mining conversations.

Social Media 162

Social Media Media Analysis Data 162

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. With the #PRStudChat community, Kevin will discuss the power of research as part of your communications strategy.

Communications 150

Communications How To Case Study Community 150

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Rock the Status Quo

AUGUST 11, 2014

More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. Comments I expanded on this a bit more on LinkedIn –. by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Keep your content marketing separate and distinct. Put your audience first. It’s about your audience.

Government 138

Government Survey Ethics Media 138

Cision

APRIL 2, 2015

Inbound or content marketing became a top priority for Internet marketing. With it came cries for corporate journalism. Read our free “How to Beat Content Marketing Overload” white paper now! (No Best Practices Featured Content Marketing social media' Want to create standout content?

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. We typically use it for insights that inform our messages, not for pouring into a white paper or press release.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. Get our free “Outside-The-Box Content Marketing for PR” white paper now! Best Practices Featured Content Marketing' Want to produce content that gets noticed and drives results?

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

FEBRUARY 19, 2016

Ensure that your pitch is reaching the right person, and this means if you are pitching case studies and white papers, don’t send them to a product reviewer. As you know journalism is a highly deadline-driven, it is important to be mindful of timelines when you are communicating. Be Brief, But Thorough.

Pitching 120

Pitching How To Trade Shows Case Study 120

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. It’s where the money is, too. Monitor review and news sites.

Small Business 74

Small Business Local Marketing Guidelines 74

ISEBOX

APRIL 13, 2016

I want to be the thought leader at my company in better PR and Marketing. So in the spirit of helping everyone succeed, here’s what I learned in my quest to become better at PR and Marketing. Example: For the title of this article I chose “5 Ways For You to Excel in Marketing/PR Today”. Conversational Marketing.

Marketing 70

Marketing Pinterest Insurance Insurance 70

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. How long have you been in journalism and how did you get started? I started right after graduation from the Grady College of Journalism at the University of Georgia.

Meeting 74

Meeting Automotive Media Journalism 74

Sword and the Script

MAY 7, 2019

It commands about 90% of the market share. Media coverage brings an element of third-party credibility that other forms of marketing cannot. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. The marketing and PR space is highly competitive. Digiday : 79.

Google 133

Google Banking Engineering Web 133

Beyond PR

OCTOBER 11, 2016

Understanding the basics of brand building is an important part of marketing success, but getting it right can be challenging. Don’t risk squandering those efforts by making a common marketing mistake. They oftentimes throw out marketing messages, hope for great results and continually repeat that process.

Small Business 40

Small Business Marketing Fashion Nonprofit 40

Beyond PR

MAY 9, 2016

Sacramento Business Journal: Editor Adam Steinhauer takes the reins as editor-in-chief at @Sacbiz. Adam has been a business journalist for over 25 years and recently was at Growth Capital Investor where he was the senior editor in charge of covering the financing market of new companies.

Newspapers 40

Newspapers Media Sports Journalism 40

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. Get more tips for crafting, sharing and repurposing your content with Cision’s white paper The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification.

How To 308

How To Tools SEO System 308

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military.

Policies 120

Policies Internal International Public Affairs 120

Communications Conversations

DECEMBER 5, 2019

role in marketing and communications. My background in journalism, public relations, communications and advocacy has been a great fit for this work. At MOCA, I grew a one-woman communications shop from the ground-up and had the ability to work on awareness campaigns, marketing efforts and media stories.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. For instance, our latest Social Journalism Study delves into the different perspectives journalists have on the channels PR pros use to pitch them. . “‘Controlling’ the message is one of the things many PR folks struggle with.

Media 77

Media Pitching Resources Media Relations 77

Cision

JUNE 8, 2015

Columbia Journalism Review reports that 59 percent of journalists are on Twitter. University of Indiana School of Journalism reports that 53.8 Susan Etlinger of Altimeter Group wrote an interesting white paper with case studies of large-scale companies and the social media software that they employ.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Beyond PR

AUGUST 10, 2016

PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line. First, in most organizations, marketing has the lion’s share of the budget and the coolest toys (read: their marketing tech stack). View our White Paper!)

Company 40

Company Case Study How To Product Launch 40

Beyond PR

APRIL 26, 2016

Small business owners regularly encounter roadblocks such as operating with a depleted cash flow, bringing products to market with limited resources, and working to the wee-hours just to manage the day-to-day of their business. Follow her at @prnsmallbiz for tweets about small business marketing trends. .

Small Business 40

Small Business Nonprofit Local Community 40

Beyond PR

NOVEMBER 3, 2016

Every hour of every marketer’s work day is focused on preserving and promoting their brand’s story. As our white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand explores, your communications’ success depends on the continual maintenance of your brand values, audiences, and voice.

Brand 40

Brand Branding Twitter Reputation 40

Stern + Associates

MARCH 10, 2023

Naturally when asked about their dream publications and platforms, they gravitate toward top brands such as The Wall Street Journal , Bloomberg , TED , etc. When developing your PR and business growth strategy, don’t overlook publications and events tied to industry and vertical markets.

Publicity 99

Publicity Conference Leadership Measurement 99

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. Search any content marketing-related keyword in Google Trends and you’ll find a spike in conversation this year around the topic (the graph to the right is for “content marketing” news headlines). Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

APRIL 27, 2019

In the last few weeks I’ve stumbled upon a hat trick of studies that can help you do that – and it’s the common denominator for this week’s Unscripted Marketing Links (UML). 1) The top challenges in journalism. 2) Key PR considerations about influencer marketing. How do you measure influencer marketing results?

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms. content marketing (64%). white papers (36%).

Survey 98

Survey Media Relations Corporate Communications 98

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. Data-driven PR drives marketing engagement. Data makes great thought leadership.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Beyond PR

MARCH 17, 2016

Staying ahead of the marketing curve is more important than ever for business owners. The good news: Marketing your company is now easier and more affordable than ever. Social Media Marketing. Content Marketing. See Mastering Your Content Marketing Mission Statement for tips on getting started). Email Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40