ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Sponsored content is often confused with native advertising , but it’s actually a subset of it.

Advertising 334

Advertising Advertising B2B SEO 334

Cision

DECEMBER 19, 2015

With brand journalism, you can increase customer loyalty and satisfaction. Brand journalism can help increase the loyalty of current customers and pique the interest of prospective ones. Asking employees to participate in brand journalism can help humanize a brand to the public and prove to employees that they’re valued.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

FEBRUARY 4, 2016

Just like with a brand journalism strategy, a hub-and-spoke model requires an easy-to-navigate place to host all of your brand’s content. To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), Get our free white paper for a six-step plan! Your Spokes.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Proactive Report

NOVEMBER 21, 2022

They researched and published a white paper, “The Positive Effects of Bilingualism in the Adult Mind and Brain,” written by former Newsweek chief science writer, Sharon Begley – a perfect example of Brand Journalism. Rosetta Stone partnered with AARP to reach this audience.

Social Media 162

Social Media Media Analysis Data 162

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. With the #PRStudChat community, Kevin will discuss the power of research as part of your communications strategy.

Communications 150

Communications How To Case Study Community 150

Cision

NOVEMBER 17, 2016

Dan Golden, senior editor at ProPublica, explains how he developed a passion and curiosity for investigative journalism. What drew you to the field of journalism? Specifically, investigative journalism? They all shaped my approach to journalism. What enabled you to get to that point? What will be changing?

Journalism 120

Journalism Film Fashion Report 120

Sword and the Script

FEBRUARY 26, 2019

>>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. Myth 5: White papers are content marketing. What he meant to say is that he was writing white papers in 1997. That is admirable and white papers still have a role in marketing, but is not content marketing.

Content Marketing 87

Content Marketing Marketing Pitching Survey 87

Rock the Status Quo

AUGUST 11, 2014

More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. Comments I expanded on this a bit more on LinkedIn –. by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? Learn how with our brand journalism white paper! What is the relationship between PR and journalism?

Journalism 120

Journalism Newspapers Writing Report 120

Flatiron Communications

FEBRUARY 1, 2024

I then ventured over to my client’s website and grabbed the content from the last two industry white papers his company had produced. Now the fun begins.

Google 28

Google Government Journalism Industry 28

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. We typically use it for insights that inform our messages, not for pouring into a white paper or press release.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

APRIL 2, 2015

With it came cries for corporate journalism. Read our free “How to Beat Content Marketing Overload” white paper now! (No Inbound or content marketing became a top priority for Internet marketing. Because content and the incredible amount of social media posts used to promoted suffer from over-messaged sales pitches.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. Get our free “Outside-The-Box Content Marketing for PR” white paper now! A premier conference for reporters, bloggers and podcasters, the gathering hosted over 3,000 attendees over four days of sessions.

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

APRIL 14, 2015

Every day there’s a PR pro who is tasked with getting their client or organization into The Wall Street Journal or The New York Times. For example, to get Bayer in The Wall Street Journal , it took over a year and half of Kernis setting up several meetings with his CEO and a reporter. You can tweak them as you go along.

Media Relations 120

Media Relations Media Pitching Measurement 120

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Government 134

Government Survey Ethics Media 134

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! And if you’re really looking forward to standing out in the ever-so-competitive market, do yourself a favor and get Cision’s free white paper – A Roadmap to Multimedia Storytelling. . Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

FEBRUARY 19, 2016

Ensure that your pitch is reaching the right person, and this means if you are pitching case studies and white papers, don’t send them to a product reviewer. As you know journalism is a highly deadline-driven, it is important to be mindful of timelines when you are communicating. Be Brief, But Thorough.

Pitching 120

Pitching How To Trade Shows Case Study 120

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

NOVEMBER 3, 2015

For reporters, email is the preferred place for pitches, according to Cision’s 2015 Social Journalism Study. This digital hub can be housed on your website and include press releases, blogs, white papers, videos and more. Focus on how the reporter or influencer will benefit from having access to your story.

Social Media 120

Social Media Pitching Writing Report 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. How long have you been in journalism and how did you get started? I started right after graduation from the Grady College of Journalism at the University of Georgia.

Meeting 74

Meeting Automotive Media Journalism 74

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

MAY 7, 2019

Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. Do they download an asset, like a white paper? Domain authority (DA) is a number on a scale of 1-100 that represents Moz’s best estimate of how well a site will rank in Google search results. Digiday : 79. Do they subscribe?

Google 130

Google Banking Engineering Web 130

Cision

SEPTEMBER 28, 2015

Get our white paper today! ” – Journal of Advertising Research 3. ” Journal Of Advertising Research 55, no. Aral’s research is quite interesting in that it seeks to understand the environment necessary to leverage granular influence. Influencers drive awareness at the top of the sales funnel.

Marketing 120

Marketing Groups Journalism Social Media 120

Beyond PR

MAY 9, 2016

Sacramento Business Journal: Editor Adam Steinhauer takes the reins as editor-in-chief at @Sacbiz. Adam has also worked at The Deal, Bloomberg News and started his career at the Orange County Business Journal and the Las Vegas Review-Journal. Author Kevin Frey is a senior audience researcher for the Mid-Atlantic region.

Newspapers 40

Newspapers Media Sports Journalism 40

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. Get more tips for crafting, sharing and repurposing your content with Cision’s white paper The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification.

How To 308

How To Tools SEO System 308

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! From there, I continued making connections between what originally attracted me to public speaking and the many other elements of public relations that I use today. What’s the biggest lesson you learned from your first position?

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

MARCH 14, 2016

He most recently covered men’s fashion at The New York Times, T Magazine, The Wall Street Journal and The Cut. He has also been an adjunct professor for multimedia storytelling in journalism at the University of Maryland for over seven years.

Fashion 40

Fashion Tourism Media Journalism 40

Cision

JUNE 8, 2015

Columbia Journalism Review reports that 59 percent of journalists are on Twitter. University of Indiana School of Journalism reports that 53.8 Susan Etlinger of Altimeter Group wrote an interesting white paper with case studies of large-scale companies and the social media software that they employ.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Beyond PR

APRIL 18, 2016

Danielle previously was a tech editor at the Dallas Business Journal where she covered start-up and corporate technology news in the Dallas/Ft. Read our white paper 5 Keys to Crafting Press Releases that Drive Earned Media for tips on writing press releases that work. Worth area.

Travel 40

Travel Media Sports Journalism 40

Beyond PR

JULY 7, 2016

Download our white paper Gain Targeted Audience Attention with PR Newswire for more helpful tips about understanding your audience and capturing their attention. She has 15 years of experience in both communications and journalism and has worked in a variety of roles to put her into a position of expertise in her field.

Small Business 74

Small Business Local Marketing Guidelines 74

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. For instance, our latest Social Journalism Study delves into the different perspectives journalists have on the channels PR pros use to pitch them. . “‘Controlling’ the message is one of the things many PR folks struggle with.

Media 77

Media Pitching Resources Media Relations 77

Communications Conversations

DECEMBER 5, 2019

My background in journalism, public relations, communications and advocacy has been a great fit for this work. From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects. I learned how to ask questions and get to the heart of a story.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. This is thanks, at least in part, to the “pressure for speed and clicks.”.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

NOVEMBER 3, 2016

As our white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand explores, your communications’ success depends on the continual maintenance of your brand values, audiences, and voice. Download our white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand. .

Brand 40

Brand Branding Twitter Reputation 40

ISEBOX

APRIL 13, 2016

No one likes reading business journals, and white papers are not fun. But you all don’t care about that unless I can somehow paint you a vividly drawn picture that displays you using our products and services to make your life easier. Let me know how I did on that in the comments. ). Talk/Write like a real live human.

Marketing 70

Marketing Pinterest Insurance Insurance 70