Mark My Words

OCTOBER 13, 2022

The Queen’s death has given the core Royal Family members an opportunity to “reset” relations with a voracious media and explore new methods of communicating directly with the wider public, insiders say. Royal Family puts Martin Bashir interview aside to embrace BBC and social media, but told to be wary of TikTok (inews.co.uk).

Social Media 60

Social Media Interviews Media YouTube 60

NewsWhip

DECEMBER 7, 2023

A viral video on TikTok seemed to suggest that Target was masquerading regular sale prices as new Black Friday deals, and it immediately sent the public into a frenzy, with many other creators posting videos of themselves inspecting sales inside their local Target, as well as other major retailers.

Brand 78

Brand Branding Retail Viral 78

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip.

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Trends Television Exercises Pitching 246

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Before his election Zelensky was best known for his starring role in a popular TV series about a history teacher who wins the presidency after a video of his anti-government rant goes viral. Zelensky and his advisers have deployed classic PR and propaganda tactics to win public opinion at home and abroad.

Video 368

Video Government Leadership Viral 368

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break!,” ” says Antoniou. Go Online or Go Home.

Viral 88

Viral Marketing Guidelines Local 88

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. So when you do land that interview, you nail it. PR FOR ANYONE. It really is PR for ANYONE.

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Pitching Video YouTube Viral 130

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. Don’t be too prepared for that CEO interview. The best way to measure PR is by the number of interviews secured.

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Skype Interviews Viral B2B 149

PR for Anyone

OCTOBER 7, 2021

The media is regularly covering trends that are going viral on that platform. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. We film an interview with you. Search hashtags related to your industry and see what topics are people are talking about. PR FOR ANYONE.

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How To Pitching Film Video 130

Presspage

AUGUST 10, 2018

Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. A major development in a vaccine, for example, is difficult to communicate to the general public. A particularly effective way of communicating to the public is by tying this form of content to items in the news cycle.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Highlights for future campaign ideation include: Tech publications covered strategic partnerships with Roku and Google and the brand’s data strategies.

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Film Marketing Sports Hotels 129

Flack's Revenge

APRIL 2, 2019

We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. So, when B2BNXT said they wanted to interview me about B2B growth tips, I considered quick tricks that can be easily related in a short interview. And then what? Scaling Your B2B.

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B2B Strategy Case Study Interviews 120

Remote PR Jobs

SEPTEMBER 25, 2023

But one traditional medium that has bridged the gap between the two worlds is public relations. Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications.

Media 100

Media Print Radio Consumer 100

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. You may be responsible for the process, or the publication may have in-house fact-checkers who handle it. Make sure you record the interview (let the source know you’re doing this first). Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

MARCH 27, 2018

Since the shooting at Marjory Stoneman Douglas high school in Parkland, Florida, a small group of activist students have shown remarkable media and public relations savvy in taking on powerful forces who oppose firearm restrictions. He flagged a Fox News crew and immediately offered an interview. “I They mastered the messaging.

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Interviews Groups Storytelling Social Media 200

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. All publicity is good publicity or is it?

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Tools Publicity Measurement SEO 136

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

PRSay

OCTOBER 12, 2020

At the time of this scheduled interview with PRsay on Oct. I have eight interviews booked,” said the New York-based Garrett, who has long been in demand as a source for other writers and reporters. John Elsasser is PRSA’s director of publications. In her Oct. He joined PRSA in 1994. Photo credit: blue planet studio.

Viral 158

Viral Interviews Travel Government 158

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. This is where some targeted media training right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject. The viral videos!

Hotels 200

Hotels Local Interviews Viral 200

Rock the Status Quo

AUGUST 15, 2014

Regardless of the masks people wear in public, you just never know what private battles they face. His death yesterday created a carpe diem moment…At Edelman, we are in the business of helping our clients create or join public conversations. It’s a one-way ticket to social media #virality.”

Pitching 272

Pitching Viral Interviews Education 272

Flack's Revenge

MARCH 8, 2018

Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. You can see which publications rank highest for engagement in your niche. E.g. getting earned or paid placement in Forbes would be a great win for machine learning vendors, as the publication comes out on top.

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Data Media Software Viral 159

NewsWhip

NOVEMBER 11, 2021

However, tying your brand to an individual can have negative consequences as well as positive ones, as statements or actions by that individual can then be associated with your brand by the broader public. . The image below shows a dashboard with a Timeline of interest in the two days up to the Aaron Rodgers interview with Pat McAfee.

Reputation 78

Reputation Brand Branding Reddit 78

PR for Anyone

MAY 4, 2022

Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. It went viral because it looked like big worms. Anyone can get publicity!

Pitching 130

Pitching Media Financial YouTube 130

ImPRessions - Crenshaw Communications

MAY 24, 2018

The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. No one cared.

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Crisis Viral Government Crisis Communications 62

Reputation Us

MARCH 16, 2022

The adjective means, “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.”. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. The Truth” is the New Misinformation. Wake up America!

Reputation 78

Reputation Government Film Viral 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Eventually the media and the public move on. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year?

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Fashion Reputation Social Media Brand 255

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees.

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Training Social Media Video Employee 148

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. Here are some interesting reads on the United Breaks Guitars crisis: Interview with Dave Carroll: How Businesses Can Protect Themselves From Social Media Crises. Interview with Taylor Guitars: The Power of Real-Time Communication.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. to viral social media campaigns. . How do you envision the future of PR? Never, ever burn bridges.

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. And this one’s a doozy.

Airlines 159

Airlines Hotels Crisis Reputation 159

5W PR

AUGUST 12, 2020

At the same time, determining which content a company’s employees interact with is key in creating an effective communication and public relations strategy. Healthcare Public Relations: Actionable Tips for a Successful Healthcare PR Campaign. Such an approach boosts a brand’s credibility. #3.

Healthcare 88

Healthcare Strategy Communications Policies 88

5W PR

APRIL 8, 2021

These days, even if a journalist doesn’t feel that the press release would be beneficial to the media outlet, it can still be published and drive more interest from the public on social media. If you do this, you just might get a phone call that requests an interview. The trick is to submit them to the right places. No Sales Pitch.

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Engineering Writing Social Media Report 128

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. While the viral nature of social media influenced the success of the Break Up, it was the campaign’s cross-channel approach that ensured it. Thanks to Hillan for taking the time to take part in this interview.

Publicity 87

Publicity Banking YouTube Social Media 87

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

If you’re an aspiring public relation s pro and have nabbed your first internship, congrats! Consider the young woman who showed up a month early for a Skype interview at Microsoft and proceeded, as anyone would, to send a note to the recruiter asking what’s up.

Internal 160

Internal International How To Skype 160

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Musk shocks nobody with aloofness.

Crisis 136

Crisis Privacy Airlines Facebook 136

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Consumer 83

Consumer B2C Viral Fashion 83