Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite?

Measurement 109

Measurement Video Technology Enterprise 109

Stern + Associates

MAY 3, 2023

A serial AI entrepreneur who is also the Emeritus Professor of Psychology and Neural Science at NYU, Marcus’ latest interview with The New York Times , “ How Do We Ensure an A.I. is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way. Future That Allows for Human Thriving? ”

Technology 83

Technology Nonprofit Measurement Tools 83

Cision

AUGUST 31, 2017

The conversation took place on Baer’s popular technology show MarketingMarvels, and covered how the Comms Cloud™ brings a suite of solutions together to help communicators create, manage and measure campaigns. The post Getting to Know Cision® Communications Cloud® — with Jay Baer appeared first on Cision.

Communications 0

Communications Measurement Interviews Trends 0

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. What’s your reading on the industry’s ability to measure its success? I don’t think the measurement conundrum is going to go away any time soon, at least while clients are still asking for AVEs. Let’s talk about data. It’s a long game.

Interviews 115

Interviews Agency Industry Measurement 115

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Cybersecurity Awareness Month (October) : With cybersecurity being a critical concern in tech, October is an ideal time to share insights on secure technologies, launch cybersecurity products or address how your company is enhancing its security measures. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

There are some small measures that can maximize efforts to B2B technology media. A simple offer to have coffee with the founder of a hot new technology company just isn’t enough. Many top B2B tech reporters interview multiple people each day for a wide range of stories. Make it short. Know the outlet’s audience.

B2B 193

B2B Pitching Technology Report 193

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. Technology helps it scale.

Mobile 100

Mobile SEO Reputation Web 100

5W PR

MARCH 26, 2024

Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary.

B2B 78

B2B Strategy Communications Case Study 78

Beyond PR

AUGUST 9, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite?

Measurement 65

Measurement Video Technology Enterprise 65

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . The technology in this story was a design application. co-design journalist, thinking he would draw in the technology as part of the design story. For example, if the pitch offers an interview from a unique perspective or spokesperson, I call it out directly in the subject. .

Media 96

Media Sports Agriculture Pitching 96

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. What’s your reading on the industry’s ability to measure its success? I don’t think the measurement conundrum is going to go away any time soon, at least while clients are still asking for AVEs. Let’s talk about data. It’s a long game.

Interviews 60

Interviews Agency Industry Measurement 60

Wadds Inc.

MARCH 22, 2023

Five key measurement categories were identified for the corporate affairs function by Deloitte from interviews The focus on employees and societal concerns that arose during COVID-19 have left a legacy for organisational communication.

Publicity 98

Publicity Corporate Employee Interviews 98

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

Interviews 60

Interviews Media Training Training Trends 60

Presspage

JUNE 23, 2021

Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. With online data on the rise, the cry for measurable results has become louder. A clear, concrete, measurable goal should be the start. Metrics: New contacts added (measured monthly).

Communications 210

Communications Measurement Tools Enterprise 210

The Stalwart Blog

DECEMBER 25, 2019

So, you know, the time for measured investments and a multi-phase approach has passed. You know, I’m a big fan of technology but on my website and everywhere you will find me. The post “Eurkea Doesn’t Scale” – Interview with Kevin Popovi?, It just doesn’t have a cord on it. Kevin : Always.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. In the digital era, more and more companies are relying on data analytics software for their content analytics.

Case Study 131

Case Study Study Brand Branding 131

Stern + Associates

APRIL 13, 2023

Investing in Decarbonization Technology: A Vital Step on the Path to Creating a Sustainable Future The climate crisis has presented humanity with its greatest challenge yet. The good news is, emerging technologies are offering us a powerful path to reaching net zero by 2050, and investment in climate tech is ramping up.

Policies 94

Policies Energy Government Crisis 94

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Akeroyd: “For all of us in the earned media profession, we’ve always known the value, but we’ve struggled to measure it.”. What’s the change?

Communications 96

Communications Software Interviews Data 96

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. As you will see below, Deborah offers great insight.

Marketing 244

Marketing Facebook Social Media Community 244

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.

Survey 117

Survey B2B Marketing Interviews 117

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds. How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

MaccaPR

MARCH 12, 2019

For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic. So what metrics did you and Medela use to measure The Moms’ Room campaign success? We measured paid media and website metrics, including video views and comments received.

Agency 54

Agency Healthcare Interviews Insurance 54

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 100

Survey Trends Marketing Creativity 100

Waxing UnLyrical

JUNE 24, 2019

Their motivation is the overall betterment of science and technology. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Consider these content ideas for co-creating with micro influencers: Video interviews.

Measurement 95

Measurement eBook Tools Survey 95

PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. Not surprisingly, many PR consultants and consultancies have repositioned themselves in this space.

Education 52

Education Reputation Leadership Technology 52

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

OCTOBER 20, 2020

PR Measurement: How is Communications Proving Value? It’s an older technology but I still find it useful. What books do you recommend? Which organizations, blogs, anything communications/PR, do you recommend subscribing?” Should the Public Relations Report to the CEO or CMO? What is PR?

Resources 119

Resources Publicity Reddit Interviews 119

Presspage

JUNE 23, 2021

A scattered tech stack When we say technology stack, we mean a set of tools and software components that help you run an application or project. Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. With online data on the rise, the cry for measurable results has become louder.

Communications 78

Communications Measurement Tools Enterprise 78

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Businesses can get too caught up in using podcasting solely for promotion, without looking closely at building engagement and loyalty. Make it Easy to Connect.

Community 206

Community Nonprofit Conference Social Media 206