PR for Anyone

NOVEMBER 3, 2021

There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. I’m also interested in the local real estate market. Or, there are no homes on the market here and why. Email is best to get it in writing.

Real Estate 223

Real Estate Local Pitching Media 223

Contently - Strategy

APRIL 1, 2024

But the problem (probably) isn’t the writing. It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. In other words, we are writing content to capture attention from the wrong eyeballs. Yes, we may get lucky.

SEO 52

SEO Engineering Writing How To 52

The Hoyt Organization

MARCH 17, 2024

A press release is a piece of information or news that businesses send to the news media to make an announcement, provide information, or create an official statement. Press releases earn your brand media coverage, which improves your brand’s credibility, exposure, and engagement.

Writing 52

Writing How To SEO Engineering 52

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. Every aspect of your content should have some story woven into it.

Storytelling 130

Storytelling Media Video YouTube 130

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S.

Report 101

Report Automotive Media Local 101

PR Fuel

JULY 14, 2021

Developing your content marketing strategy can help you boost brand visibility. Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. With these tips, you can gain the media attention your brand deserves.

Writing 82

Writing How To Media Guidelines 82

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!

Media Training 282

Media Training Training Media Interviews 282

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. This is my first in series of interviews on the topic. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie.

Film 129

Film Marketing Sports Hotels 129

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations different from marketing?

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up.

Survey 119

Survey B2B Marketing Interviews 119

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! The hook is the most important aspect of all of your marketing. It’s important that your media pitch have something valuable for the audience. Keep these 3 things in mind anytime you plan to pitch the media. Step 1 – The Hook.

Pitching 130

Pitching Media YouTube Video 130

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. Describe the craziest or most fun story you have worked on. Any pet peeves with PR people? area locals, A Sound of Thunder.

Transportation 99

Transportation Meeting Newspapers Media 99

ImPRessions - Crenshaw Communications

APRIL 28, 2016

The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more. Yet quality writing is vital in PR.

Writing 120

Writing Exercises System Interviews 120

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. We all know the market has taken a downturn. This can be anything from a Yelp review to a tweet to a mention in the media.

Media 171

Media Pitching Agency Guidelines 171

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 129

Journalism Media Relations Report Media 129

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Sharing a stage with prominent names offers exposure to prospects, partners, and media. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

Bianchi Biz Blog

OCTOBER 23, 2023

I am the editor of AftermarketNews at Babcox Media in Akron, Ohio. I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Describe the craziest or most fun story you have written.

Meeting 95

Meeting Automotive Media Journalism 95

Garrett Public Relations

FEBRUARY 28, 2024

Some companies seem to get in their own way when it comes to earning media coverage. As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. I’ve seen it time and again. They wonder why they’re not getting more “hits.”

Media 159

Media Report Company Publicity 159

Critical Mention

MARCH 13, 2019

Throughout his career, Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. We had the chance to get Anthony’s insights into the world of sales and marketing and how they’re interconnected. How do you define their relationship today?

Interviews 65

Interviews B2B Measurement Blogging 65

Mark My Words

MARCH 3, 2021

The Express MEGHAN MARKLE and Prince Harry’s Oprah interview won’t “be as big” as Princess Diana’s Panorama interview or Prince Andrew’s Newsnight interrogation, but “many millions” will be made by TV companies on both sides of the Atlantic, says broadcaster Andrew Neil.

Interviews 60

Interviews Writing Advertising Advertising 60

ImPRessions - Crenshaw Communications

MAY 13, 2021

Assistant Account Executives are client and media-facing, learning to interact with key stakeholders with guidance from senior staff. They typically have some PR experience – internship, part-time or full-time – in an agency setting or as an in-house comms or marketing team member. . Creative and energetic personality! .

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Social media was blossoming. And the media landscape was evolving.

Blogging 115

Blogging Software B2B Survey 115

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

Meeting 78

Meeting Automotive Media Newspapers 78

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? You may think your social media platforms are enough to get your name out there in the public eye. However, social media doesn’t assert your brand as an authoritative voice in your industry. Know Why You Are Writing.

Writing 52

Writing Product Launch Storytelling Pitching 52

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

Journalism 115

Journalism Automotive Interviews Writing 115

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 131

Leadership B2B Study Survey 131

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. By Seedepth.

Interviews 50

Interviews Marketing Financial Insurance 50

Critical Mention

JANUARY 3, 2019

We had the opportunity to speak to Richard and gain his insights into how he completely turned his life around, how his relationship with the media changed, and which channels he feels are most valuable for thought leaders and content creators today. I was just enjoying the opportunity to write and speak about my experiences.

Interviews 105

Interviews Ethics Government Internal 105

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Historically, reporters covered issues of great interest to America’s most wealthy: investing, the stock market, estates.

Financial 52

Financial Content Marketing Marketing Banking 52

MaccaPR

AUGUST 18, 2020

Here are the six biggest takeaways from Maccabee’s Sharper Angle panel event, “Broadcast Media in the Wake of COVID-19: The Do’s and the Don’ts.” Prepare your spokesperson for virtual interviews. So marketers, be sure to rehearse interviews with your spokesperson so that they can recover mid-conversation if needed.

Interviews 71

Interviews Skype Radio Pitching 71

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. Bianchi PR’s Meet the Media Recap.

Technology 94

Technology Meeting Media Analytics 94

PR Fuel

AUGUST 19, 2021

The worldwide public relations market is expected to register an annual compound growth rate of 10.2% And there is no better way to reach the public than through media relationships. Business owners now realize the numerous benefits of media relations to boost brand awareness. A simple follow on social media goes a long way.

How To 105

How To Media Pitching Report 105