Ethical Voices

SEPTEMBER 18, 2023

Back in the day, way, way back, there was internal communications, there was external communications. Now, internal is external. But we weren’t talking about that internally. Where the challenge happens, is both internal/external wants to be transparent and open. You could give product to supporters and consumers.

Ethics 52

Ethics Product Launch Corporate Consumer 52

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. When you issue a press release before other people write about your product, you control the message. You may not need to reach an international audience.

How To 98

How To Newspapers Analytics SEO 98

Stephen Waddington

JANUARY 27, 2019

BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. There’s a learning and development theme to my letter this week. ??

Handbook 60

Handbook Instagram Government Community 60

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint.

SEO 120

SEO Creativity Mobile Journalism 120

Bianchi Biz Blog

APRIL 5, 2021

Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. We also successfully placed several other interns at other Crain organizations. For many years, I worked with a writing coach named Jim Stasiowski.

Automotive 66

Automotive Web Meeting Media 66

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. I think the difference comes from the clients themselves and how established they are in that market.

Local 120

Local Retail Newspapers Sports 120

Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Online Retailers Should Care More About the Post-Purchase Experience. yellow brick road.

Communications 42

Communications Retail Banking Mobile 42

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. When you issue a press release before other people write about your product, you control the message. You may not need to reach an international audience.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. When you issue a press release before other people write about your product, you control the message. You may not need to reach an international audience.

How To 52

How To Newspapers Analytics SEO 52

prTini

AUGUST 22, 2014

Why You Should Be Reading (and Writing For) Medium. How to Manage an Internal Crisis Without Losing Your Mind. How to Build a Retail Social Media Campaign. How To Write LinkedIn Messages That Actually Get Read. Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate.

Case Study 49

Case Study Retail Resources Twitter 49

Sword and the Script

JANUARY 28, 2020

Notified says some customers use this for internal communications too. For example, if you are an e-commerce clothing retailer, and a celebrity publishes a picture of herself wearing your new dress to Instagram, you can simply drag that post from the listen tab to your social media showcase page – built on a Notified template.

Software 117

Software Tools Publicity System 117

MaccaPR

JULY 16, 2014

To her credit, Blazek, previously named " 2013 Communicator of the Year " by the Cleveland chapter of the International Association of Business Communicators, shut down her Twitter account and apologized profusely saying: "The note I sent to Diana was rude, unwelcoming, unprofessional and wrong.".

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We are working on a couple of projects in the retail space and having some great conversations. Write a business plan and go for it. What’s your proposition?

Agency 161

Agency Meeting Crisis Energy 161

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. . ” Clay said.

Privacy 124

Privacy Google Advertising Advertising 124

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. Nothing creates better PR writers than a rigid writing schedule. Start by knowing who your audience is and what they care about.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

Buzzstream

JUNE 20, 2018

Retailers could easily create content around particular branches and stores, earning local links and media mentions. Our readers don’t tend to love higher end materials, so writing an article about how to care for expensive alpaca or cashmere yarn would not have done as well for our intended audience. What story do they have to tell?

Case Study 70

Case Study Retail Examples Community 70

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

Landis PR

AUGUST 23, 2021

It really honed in on how the COVID-19 pandemic impacted grocery retail. I am proud of it because it received an honorable mention by the Trade Association Business Publication International TABPI awards. When I was little, I always wanted to write for People magazine. I’m proud that they let me tell their story.

Meeting 69

Meeting Media B2B Transportation 69

Communications Conversations

DECEMBER 15, 2016

There are many considerations and sometimes limitations I have encountered that I would not have at a CPG or retail company. Somehow, I made the intern cut along with one other person, and had one awesome (and very intense!) summer of doing anything and everything to support the founders, including writing for the newsletter.

Social Media 60

Social Media Data Measurement Analytics 60

The Stalwart Blog

APRIL 26, 2020

It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. It could be hot war environments. It could be accidents. I recommend this. If you can show that empathy and action [crosstalk 00:16:47].

Crisis 78

Crisis Local Facebook Social Media 78

Mindful Marketing

MARCH 4, 2016

After all the research, writing the proposal, prepping the team, pitching and signing the contract, you’re ready for the real work to begin. Usually Director or VP level executives, they have a lot going on internally, which is why they hired you. In retail it’s long been know that “the customer is always right.”

Agency 50

Agency Customer Service Analytics Retail 50

Sword and the Script

JULY 14, 2015

There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. . Writing and developing content on a consistent basis is like exercising. Consistency is truly pivotal.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Waxing UnLyrical

MAY 31, 2018

Now think about this: how many blog posts do YOU write for clients every day? So using your own original writing, pictures, and videos can minimize the risk of copyright infringement, but what about other popular tactics, like giveaways? And there are risks arising from international law, too. We know memes and gifs are cool.

Creativity 71

Creativity Video Interviews Blogging 71

Waxing UnLyrical

NOVEMBER 24, 2010

Case study #1: Sainsburys The first focused on engaging a very niche community for major UK food retailer Sainsburys , to support the launch of a new allergy-friendly “Free From&# range of products; i.e. products that are free from wheat or gluten or diary. How and where can your consumer touch your brand? Wanna Subscribe?

Travel 79

Travel Case Study Creativity Advertising 79

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Internal Datasets. For example, a fragrance retailer, Aroma Retail, created a Superbowl-scented candle to pitch around the Superbowl.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. The page should include a mailing address, phone number, and email address.

Web 40

Web Pitching Local Report 40

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). He is also understood to be the world's first book retailer whose business model was to sell books to the public. It wasn't long before these small pictures were used to form written words.

Ethics 52

Ethics Communications Print Television 52