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5 easy steps to double the impact of your coverage

The Resolution Blog

You’ve got a hit in an online newspaper?—?brilliant?—?that’s To hear the Guardian, BBC, or target market blogger write a glowing review of your product - well, it can just feel good. You should still share it internally. It has a big impact in the retailers decisions. brilliant?—?that’s that’s great.

Retail 168
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What Is the Purpose of a Press Release? Plus, How to Pick the Best Press Release Distribution

PR Fuel

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 98
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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. We also successfully placed several other interns at other Crain organizations. For many years, I worked with a writing coach named Jim Stasiowski.

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Should You Bother With Press Releases? Plus, How to Pick the Best Press Release Distribution

PR Fuel

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 52
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Should You Bother With Press Releases? Plus, How to Pick the Best Press Release Distribution

PR Fuel

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 52
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Behind the Headlines With Kim Spear

Cision

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. I think the difference comes from the clients themselves and how established they are in that market.

Local 120
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Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40