ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

Reputation Us

AUGUST 5, 2014

For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. After all, your product and/or service is […] The post Four Ways to Grow Your Company’s Social Media Audience Organically appeared first on LTPR.

Social Media 156

Social Media B2C Media Print 156

Onclusive

DECEMBER 22, 2017

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Yes, we can still write press releases and use communication channels to send our messages. Their messages might have even been different, but they were all one-way.

Print 64

Print Social Media Web Television 64

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Landis PR

APRIL 12, 2021

Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Performance isn’t typically an issue in print — using prose to tell a compelling story is. Along with my duties for BCN, I do a little freelance writing.

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. From print to digital.

Communications 120

Communications Crisis Internal International 120

PRSay

MARCH 29, 2021

To help reach your desired outcome for the interview, envision the perfect headline and develop a strategy to see it in print (e.g., Conduct internal and external research to understand the issues and potential landmines. Alleging Bullying and Racism, Prince Harry, Wife Megan Markle Leave Royal Family, Exile to California”).

Media Training 180

Media Training Training Interviews Media 180

Wadds Inc.

MAY 21, 2023

The book is still available as a re-print for around £10. Jon has mentored me for several years and regularly calls out my use of the phrase “work in progress” in my writing about public relations. I revisit Strategic Communication Management every six months or so in my PhD studies.

Communications 52

Communications Case Study Print Study 52

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Judy: To create brochures, we used to have to go to a printing press. Karlie: Writing is still key, along with planning and being organized. I encourage interns to meet other people in the PR community — at an agency, at a Chapter luncheon etc.

Leadership 159

Leadership Conference Local Internal 159

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. Can you tell us what types of stories, trends or issues are on your radar now?

Engineering 77

Engineering Automotive Agriculture Media 77

Sword and the Script

OCTOBER 5, 2021

In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. Is this a rebrand? How did this decision come to pass? PR tech mentions.

Software 152

Software Tools Print Technology 152

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Printed and digital materials: sales collateral. Internally, get company-wide buy-in before the public announcement. Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Informative? business cards.

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

MARCH 22, 2016

Then, I worked my way through the ranks at various weekly and daily newspapers until I joined a press agency specializing in real-life women’s stories for international magazines and newspapers. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. As the PR person, I have to look at impacts to visitors, including international visitors whose flights and hotels were being canceled. I was working seven days a week. We have a social media team.

Public Affairs 82

Public Affairs Hotels Publicity Interviews 82

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business.

Wikipedia 103

Wikipedia Writing Video Report 103

Cision

MAY 3, 2017

At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data. Over a year, that means that the authorship total of people who’ve had bad experiences, issues bad enough to write about, could be as high as 200,000 people a year.

Airlines 137

Airlines How To Engineering Radio 137

Critical Mention

AUGUST 5, 2018

Annie Jennings is the founder and CEO of ANNIEJENNINGSPR , a national publicity firm that created the #1 Radio Talk Show Campaign and access to national media, including local, regional and national TV, online media and print. When she’s not writing you can find her at music festivals, hiking or snowboarding. David Meerman Scott.

Twitter 77

Twitter Radio Social Media Print 77

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

MARCH 17, 2019

#CommsSchool gets practical, internal meets external, lessons in learning, AI knowledge gap, don’t build on free land, Airbnb comms as art and the Brexit impasse. It was a lively session that covered the craft of writing, confidence, learning on a budget, networking and lots more. You’ll be very welcome.

Communications 68

Communications Instagram Internal International 68

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. It even issued full-page print ads showing how its salaries compared to average ones in the region. It was an internal argument taking place in public. Rightfully so. The message is the bulk of the work. Without it, nothing can be shared or promoted.

Employee 120

Employee Print Customer Service Local 120

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today.

Travel 120

Travel Agriculture Tourism Internal 120

NewsWhip

JULY 29, 2020

Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. So we decided to analyze the local stories and publishers that are getting the most public interest. Let’s dive in. . Local-national publishers.

Local 88

Local Comparison Trends Television 88

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Do put important requests/promises and desired outcomes in writing. The best way to prevent misunderstandings is to memorialize any discussions in writing, which is standard operating procedure at most agencies. That leaves both the agency and the internal team vulnerable to scrutiny without proper ammunition when budgets are reviewed.

Agency 136

Agency Meeting Print Course 136

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” A print mention is different from a broadcast mention, which is different from a social media mention, and so on. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

Communications Conversations

MAY 21, 2020

And, I fell into a career of writing, social media and blogging. The printing. Fast forward to today and my brother-in-law works in media at Hubbard Broadcasting. My friend leads one of the most successful shows in the country as a producer at NPR in Chicago. I’d say the Weekly Geekly made an impression on us all! So, we did it.

Newspapers 78

Newspapers Blogging Groups Print 78

Maxim Behar

JANUARY 3, 2021

Just one simple word repeated many times dominates my all biography – work, work, work… I am an international PR expert, Harvard Kennedy school Graduated, but also have a diploma from Universities in Prague, Yokohama, Seattle, London, and Berlin. It could be the first-ever book in the world first published on Social media and then printed.

Local 52

Local Writing Social Media Interviews 52

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. In both cases, succeeding in a pay-to-play world means managing internal expectations.

Advertising 52

Advertising Advertising Ethics Conference 52

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. The print edition went monthly in 2013, and bi-monthly in 2016. Entry level roles demand work experience.

Industry 153

Industry Publicity Agency Community 153

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Technology has constantly altered how we communicate since the beginning of civilization.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Sword and the Script

FEBRUARY 2, 2021

As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. This may not seem obvious if you are accustomed to monitoring online or print coverage. For the most part, they still are silent. What does that mean? In those mediums, you can spot a mention in a story.

Software 120

Software Technology Advertising Advertising 120

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Think about how print, online and broadcast media operate their businesses. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Think about how print, online and broadcast media operate their businesses. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

Sword and the Script

NOVEMBER 20, 2018

Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. It’s worthwhile to print off some copies of your high performing pieces and have them available. 6) It’s important to build internal links. Sujan Patel underscores the importance of internal link building.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110