Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Currently, PR has a measurement challenge. Here are a few of the key points he made: The Challenge. The Solution. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. Your expertise has never been more in demand.

Publicity 199

Publicity Government Crisis Employee 199

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.”

Survey 122

Survey Communications Ethics Measurement 122

Stuart Bruce

MAY 20, 2016

It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. They reflect the economic and technology trends in which organisations operate. If accounting is to give value it should learn to measure and report them appropriately. Intangible value drivers and value are not going away.

Reputation 94

Reputation Measurement Brand Branding 94

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. 5 tech PR trends. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

NewsWhip

OCTOBER 23, 2020

David Soutoul, who is responsible for leading data and innovation projects across their regional hub in Asia , partnered with us to solve several communication challenges for a very large technology client who is transforming digital entertainment across SE Asia. . BL: Your role at H+K is largely focused on measurement innovation.

Local 78

Local Analysis Measurement Data 78

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either. So, what can you do?

Survey 140

Survey Measurement System Education 140

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Couch Control: Measurement Therapy for PR Pros. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique.

Conference 40

Conference Internal International Leadership 40

Landis PR

JANUARY 16, 2024

PRGN is represented in more than 30 countries and is present in more than 70 cities and locations. As I discuss on this week’s PRGN Presents podcast , another aspect that I really like about PRGN is that we put a big emphasis on bringing people together. It’s more of a journey. Frankly, PR people tend to talk more than they listen.

Agency 59

Agency Internal International Meeting 59

Stephen Waddington

JUNE 15, 2020

By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. As a business that sits at the intersection of internal communications and technology when COVID-19 hit the UK, cancelling the event didn’t feel like the right option.

Enterprise 88

Enterprise Technology Community Internal 88

Stephen Waddington

OCTOBER 4, 2018

Here’s a summary of our work presented to the Council today. I returned to the CIPR today to present a summary of the work of the #AIinPR panel to the Council. Crowdsourced tool database Technology is enabling us to work smarter and more efficiently. Thanks to everyone involved in the CIPR’s #AIinPR panel this year.

Ethics 90

Ethics Tools Groups Government 90

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. Having a video pro on staff is key to choosing the right visuals and presenting them in the right way. These measurables go far beyond retweets and page views.

Storytelling 136

Storytelling Video Strategy Analytics 136

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

PRSay

OCTOBER 2, 2017

Nick Bell will be presenting a professional development session on Oct. 10 at PRSA’s 2017 International Conference in Boston. However, paid media has historically had a significant advantage over earned when it comes to measuring success. This post is brought to you by Cision , a proud sponsor of PRSA.

Data 144

Data How To Storytelling Analytics 144

PRSay

SEPTEMBER 19, 2017

Sharam Fouladgar-Mercer will be co-presenting a professional development session on “ The New PR: The Science Behind What Works ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. PR professionals are not yet held to the same measurement standards as marketing. Public relations can be a thankless job.

Measurement 135

Measurement Analytics Data Conference 135

Solo PR Pro

DECEMBER 22, 2020

Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. AMEC Global Summit on Measurement. International Conference on Communications Management and Public Relations.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

JANUARY 28, 2020

Notified presents five common functions PR professionals are often tasked with carrying out. Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notified says some customers use this for internal communications too. click any image for higher resolution).

Software 117

Software Tools Publicity System 117

wiredPRworks

MAY 23, 2022

Present your profile to match the audience you want to target with benefits or accomplishments that highlight your expertise to draw them in. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Deirdre Breakenridge

MAY 1, 2017

Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. The ultimate purpose of SocialLIVE is to discuss the latest social media news that impacts our clients and everyday users. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I don’t work with any PR tech vendors presently, and if that changes, I’ll be sure to disclosure it.

Industry 87

Industry Media Technology Employee 87

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Measure to Learn. All it takes is a plan. Here are four takeaways from her #PRSAICON session: 1.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50.

Automotive 96

Automotive Study Report Transportation 96

Marketwired

FEBRUARY 11, 2016

And as Lee Odden astutely stated during last week’s PRSA International Conference panel session hosted by Marketwired : “Content is the future of PR.”. STEP 3: Stop thinking about sheer volume of outputs, start thinking about the how you’re going to measure the performance of the formats you put out through channels. YEAH IT IS.

Conference 100

Conference Big Data Pitching Employee 100

Practical Law Construction

OCTOBER 12, 2022

Modern technology. The Law Commission has concluded that the AA 1996 is compatible with the use of modern technology. A party to arbitral proceedings can appeal to the court on a question of law arising out of an award ( section 69, AA 1996 ), and the Law Commission proposes no changes to this provision. Climate change.

Construction 97

Construction Telecommunications Privacy Travel 97

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. This often happens when there are big launches or significant technological advancements.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Mindful Marketing

JULY 17, 2021

A little over a decade ago, a research paper I’d written was accepted for presentation at a conference in Honolulu, and fortunately my wife was able to join me on this first-time trip to Hawaii. Already, SpaceX’s Dragon spacecraft has lent a big hand by delivering supplies and crew to the International Space Station.

Tourism 115

Tourism Travel Nonprofit Banking 115

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact.

How To 177

How To Guidelines Content Marketing Video 177

Mindful Marketing

JULY 11, 2016

In order to prepare yourself and your team, now is the time to start thinking about implementing new measurement standards and, if you haven’t yet, a PR analytics tool to help prove your team’s value. Combined with a PR-specific measurement tool, you can monitor and analyze results more deeply, and quickly and easily report on such.

Analytics 50

Analytics Measurement Training Software 50

PR 20/20

SEPTEMBER 17, 2019

Plus, we like that all materials presented at this one are “tested, proven tactics” to take home with you. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Social Media Week. June 17 - 18, 2020 | Santa Monica, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Karen Freberg

DECEMBER 30, 2019

Got a chance to present in Aspen for one of my very first paid speaking gigs after I graduated from Tennessee. Hootsuite (2013 – Present). Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. Adobe (2016-Present). HubSpot (2018-Present).

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

JANUARY 20, 2018

This is also an important point because marketing technology is only useful if people actually use it. Traditional methods like white papers, technical presentations and animations all have their place, but still something is missing to make the complex story simple and clear to understand.”.

Case Study 100

Case Study B2B Study Marketing 100

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Select a SMART goal. 30 minutes).

Strategy 40

Strategy Marketing Internal International 40

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Cision

OCTOBER 27, 2016

Meanwhile, brands have their own networks — both internally and externally. The content must be highly relevant to your audience’s needs, come from an influencer or peer they trust and relate to, and be presented in a way that’s easy to interact with. How are you measuring your programs? that have to be coordinated.

Marketing 120

Marketing Financial Strategy Analytics 120