Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

Corporate communicators struggling with internal measurement—here are the obstacles

Agility PR Solutions

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

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How employee communications technologies are enabling ‘continuous listening’

PR Daily

Two-way communication has long been the gold standard for internal communicators, but the latest employee communications technologies have made it a more tangible reality. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ].

Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. The product roadmap includes major additions to the platform’s analytics capabilities, additional content sets and expansion of international coverage. .

How internal communications will change again in 2021

PR Daily

Think multi-channel and measured. RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. Budgets for communications technology has grown and is shifting to the neglected services to implement it.

5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Consider technology tools. In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology.

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

What Communicators Need to Know About Measurement Right Now

PRSay

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. How can measurement help an organization combat misinformation and disinformation?

How a PR Pro changed the measurement landscape

PR Daily

Within a week I’d put together a business plan for a company built around measurement. I handed in my resignation, and launched the Delahaye Group, which was essentially the first company focused entirely on measuring PR. How We Did It Measurement PR

Covid-19 Recession Places Renewed Emphasis on PR Measurement & Evaluation

Glean.info Blog

Economic damage caused by the Covid-19 pandemic increases the importance of PR measurement and evaluation. Signs of Improving PR Measurement. The survey indicates growing appreciation of PR measurement. Yet relatively few PR pros say measurement is one of their common activities.

5 Ways to Improve Internal Communication

Cision

Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. Treat your internal publics like your external publics. “Internal communications should not be treated as a one-size-fits-all proposition.” But when you want to get information out internally how do you do it? The point that IPR makes is that we spend much more time personalizing our messaging externally than we do internally. Measure.

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.

The VR/AR Measurement Challenge

Media Bullseye

As communicators begin to test the waters to see how and when they might use VR and AR technologies as part of their public relations plans, that persistent question has started to surface: “How the heck are we going to measure this?”. I’m sure that there are people out there who argue this is putting the cart before the horse—we need to understand the useful application of VR and AR before we can even think about tying it to business goals and determining how to measure it.

Monday Roundup: Internal Communications

Waxing UnLyrical

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. The case for internal communications. Building Your Business With Internal Collaboration. Measuring employee engagement in internal communication.

Traveler Expectations for In-Flight Technology

Cision

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Results from a 2014 survey by Honeywell International that appeared in the Washington Times indicated that roughly one in five travelers switch from their preferred airline carrier to one that offers better Wi-Fi. Featured Trends travel technology

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One Thing you CAN’T Measure in PR

Flack's Revenge

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. And international initiatives such as the Barcelona Principles aim to take a fresh look and improve the craft (see this Cision blog post ). Yet there is one thing that is impossible to measure – and is ignored at our own peril. There is no technology that can look into the brains of people and know what they are thinking. You can’t measure this kind of impression.

Report: Measuring PR’s value remains communicators’ top challenge

PR Daily

Muck Rack’s “The State of PR 2019” report revealed that measurement remains PR pros’ biggest challenge with 72% saying they struggle to measure the business impact their efforts produce and 65% saying they lack quantifiable metrics for their campaigns. Along with measurement, nearly two-thirds of PR pros (61%) grapple with finding and engaging relevant journalists, and the same amount feel pressured by shrinking budgets.

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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

Ethan McCarty, Global Head of Employee and Innovation Communications for Bloomberg LP, recently related a powerful example from his IBM days: “We were able to pepper some of those blog entries and and Twitter posts from IBM’s internal industry experts with links to request a demo,” says McCarty. PR’s effectiveness can then be measured with impactful business metrics , just like other aspects of the marketing mix.

10 Takeaways From PRSA’s 2018 International Conference

PRSay

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Crunching numbers (data and measurement) was a hot topic as well. If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. On data and measurement: “It’s not activity-based and about a book of news clips.

4 ways to get the most out of your communication technology

PR Daily

The technology that transforms our personal lives eventually finds its way into the workplace. In today’s mobile, mixed-media reality, we depend on internal blogs, community forums, and social media. Technology should be used to humanize and scale our communication, not to automate it. With the rise of technology like AI, the temptation to automate employee communication is high. Technology alone can’t do that for you. We are obsessed with our phones.

Pinterest seeks to woo advertisers and international users as IPO looms

PR Daily

RELATED: Struggling to measure the success of your comms programs? That would include making ads more relevant, expanding internationally, and using technologies like Lens, its visual recognition tool , to recommend more products. “We Fortune reported: The number of Pinterest’s international monthly active users has tripled since the first quarter of 2016. The post Pinterest seeks to woo advertisers and international users as IPO looms appeared first on PR Daily.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Couch Control: Measurement Therapy for PR Pros. Good morning from Atlanta!

How to measure understanding with Google Analytics

Shift Communications

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” However, understanding is not something we can directly measure because we cannot see inside our prospective customers’ heads yet. In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived.

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. Here is what they told us: Natasha Kennedy, Global Managing Director, FleishmanHillard: “We are continuing to see more CFOs take CEO roles in organizations previously lagging in PR measurement maturity.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. We can use it to measure and evaluate our success. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. So if mobile, data and wearable technology are the drivers and ethics, real time and content are the issues then where are we now?

PR Measurement: Tracking Coverage Drivers

Mindful Marketing

In our continued support of the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month ,” today’s topic is Coverage Driver. Is your team tracking this measurement of PR success? Data and technology provide PR professionals with insights not before available without daunting manual labor. The post PR Measurement: Tracking Coverage Drivers appeared first on SeeDepth PR Analytics Platform. By Seedepth.

Download the ebook 'Optimizing your Newsroom for International Audiences'

Presspage

For organizations doing business internationally, the added complexity of a globalizing economy and the need to communicate with different audiences in different geographical locations, time zones, and languages makes it a challenge of serious proportions. This ebook is an introduction to the basics for running a newsroom for international audiences. The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies.

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PR Measurement Advice From The Client

Mindful Marketing

This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics. It measured activity against strategic objectives, it showed progress towards goals, and it provided hard data to support the impact of media coverage. By Seedepth.

How to Develop Meaningful PR Measurement

Waxing UnLyrical

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement.

PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

He says the Digital Finance Imperative: Measure and Manage What Matters Next report showed that the top five value drivers were all intangible values: “The report argues that accountants must begin to develop KPIs that measure and report on these intangible drivers to enable managers to manage them to generate and preserve value for their organisations. They reflect the economic and technology trends in which organisations operate.

Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We

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5 Ways to Measure Agency Operations

Waxing UnLyrical

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? Agency operations — the internal processes, science, and economics of management — is not the part of the business that lands major press coverage or a shout out at the annual meeting. The first step to increasing revenue per employee is to measure revenue per employee.

PR Recap: International Home + Housewares Show – 2017

5W PR

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. After scouring all corners of McCormick place, one thing was clear – technology and design reigned supreme during this year’s product showcase.

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR.

What trends will shape the future of measurement?

PR Daily

Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your PR measurement and brand reputation. RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Millions of Americans—journalists and otherwise—have grown addicted to news alerts, twitter trends and a bunch of other technological wizardry that has turned too many of us into news junkies.

Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. And now, here’s this month’s PR technology summary…. Internal data such as survey responses, call center data or customer service email data according to a company representative.

#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

And you can’t have a productive workplace if you’re not measuring it. Here is some of what we talked about: On how they got started: I realized the real opportunity was to figure out how to “end human suffering in the world as it relates to technology.” On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr.

How metrics sharpen email comms at 3 organizations

PR Daily

Email measurement helped ensure information was getting to managers, and that employees were actually receiving, opening and spending time reading internal news as the organization closed its midcity hospital’s emergency room and communicated during a flood. Or how about Northern Illinois University, which found a way to reach faculty members scattered in 20 buildings across campus, says Andrew Pemberton, internal communications manager?

How will you measure the name of your company?

Shift Communications

The difficulties lie when we attempt to measure the effects of marketing and PR on the brand in question – how is owned and earned media having an impact on the brand. However, when we start doing the research that measures the effect of a media hit or a marketing program and we search “Mumble,” we’re going to get a lot of false positives. A few good examples: Kentucky Fried Chicken, International Business Machines, and United Parcel Service.