Presspage

JULY 11, 2023

The webinar featured Robin Kleine, Head of Customer Success Management at Presspage, and Reem Alhammadi , Senior Communications Officer at Emirates Global Aluminium (EGA), who both shared valuable insights about the importance of global communications strategies and the key challenges faced by corporate communications teams.

Strategy 60

Strategy Communications Local Technology 60

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Luckily, there are strategies to cater to international audiences for your next PR campaign! The colors. Until next time!

Local 65

Local How To Internal International 65

Presspage

APRIL 17, 2018

This ebook is an introduction to the basics for running a newsroom for international audiences. The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. Part 3 - When it comes to content… Go local!

eBook 87

eBook Internal International Mobile 87

5W PR

JUNE 1, 2023

When it comes to international foods and snacks, different regions have different tastes and preferences. For this reason, when creating a food marketing strategy , brands should consider customizing snack flavors for international markets to easily cater to their international snacks.

Local 88

Local Internal International Consumer 88

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147

Internal International Tools Software 147

Onclusive

DECEMBER 6, 2021

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Global Marketing Strategy, IFAW. Stacey Hedman. NEO analysis helps us understand where IFAW can truly stand out. Or, join conversations that our audiences are having today.

Media 370

Media Comparison Software Enterprise 370

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 106

Marketing Newspapers Print Local 106

5W PR

OCTOBER 11, 2023

These insights can be invaluable for refining PR strategies. Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA). Global and international PR networks Networking isn’t confined to local or national boundaries.

Publicity 103

Publicity Internal International Resources 103

Stern + Associates

AUGUST 11, 2023

To find success in such highly competitive markets as those we see today, businesses must establish, carry out, and surveil different forms of public relations strategies. But what exactly is public relations and what are the different ways businesses can employ public relations strategies to address different needs?

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Adapting Messages for Local Sentiment: After the research phase, companies should strategize to adapt their core message or story to align with Israeli sentiments and media preferences.

Print 104

Print Marketing Real Estate Automotive 104

Onclusive

FEBRUARY 7, 2020

Though a large majority of releases are sent on the same days and at roughly the same times, hard data to support these strategies did not exist. News releases distributed globally showed an average of 20% more social media than those distributed only locally. Don’t underestimate the power of timing. and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

PR in High Definition

JUNE 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Having a local presence and team are critical elements. Even better if they speak the local language and understand the cultural norms.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Having a local presence and team are critical elements. Even better if they speak the local language and understand the cultural norms.

Internal 48

Internal International Company Local 48

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

wiredPRworks

JUNE 25, 2016

s international organization for educational opportunities and cultural relations, for bringing its TN 2020 conference to Chicago. Global Social Media for Local Social Good. On June 24, 2010, Social Media Club Chicago met up with attendees in town for TN2020, an international summit hosted by the British Council.

Local 40

Local Social Media Media Internal 40

NewsWhip

JANUARY 26, 2023

He joined the team at a time when the role of media monitoring was evolving — shifting from a McDonald’s-only approach to focus on a broader media monitoring strategy that includes competitive intelligence and issue-specific news. Local news coverage Sean and team have also found success in monitoring the news on a smaller scale.

Communications 78

Communications Local System Data 78

Ethical Voices

MARCH 28, 2022

How can old school strategies counter disinformation. I was actually an intern with them during college and they hired me so I moved from Atlanta to Pittsburgh. I tried with the new stores to engage the local community. Why don’t you start off by giving an overview of your career? Champions. They changed it completely.

Ethics 52

Ethics Strategy Real Estate Local 52

PRSay

OCTOBER 1, 2021

population becomes more diverse, organizations are adopting multicultural strategies to reach new audiences. We asked national and international communicators for their advice on how communications campaigns can resonate with the Hispanic community. As the U.S. National Hispanic Heritage Month — Sept.

How To 151

How To Community Analysis Local 151

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Funding announcements can offer instant credibility for a brand, validating the company’s strategy and vision. To maximize the news value and cut through the noise, you need the right funding announcement strategy. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round.

How To 149

How To B2B Pitching Storytelling 149

Stern + Associates

FEBRUARY 1, 2024

What decisions should we be making for the betterment of our local communities, but globally overall? Stern Strategy Group connects you with renowned thought leaders whose insights, strategies and management frameworks help organizations fuel growth and disruptive innovation to better compete in a constantly changing world.

Technology 111

Technology Policies Government Community 111

Solo PR Pro

SEPTEMBER 26, 2023

Possessing cultural intelligence can drastically impact how communication strategies are developed and how they resonate with different audiences. By recognizing such cultural nuances, campaigns can be tailored to resonate authentically with local audiences. However, when the campaign was introduced in India, it missed the mark.

Communications 68

Communications Internal International Pitching 68

Cision

SEPTEMBER 1, 2016

The experience taught me that conventional PR strategies differ significantly around the world – and that we all have a lot to learn from practitioners in other countries. Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers.

Local 216

Local Government Community Corporate 216

Reputation Us

MAY 3, 2022

“BLUEPRINT” RepUs first assesses your organization’s current crisis response policies and procedures, including an evaluation of partnerships with local first responders, legal and insurance experts. RepUs also has extensive experience addressing crises that involve threats, violence and loss of life.

Training 78

Training Guidelines Crisis Management Crisis 78

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. This feedback loop allows for adjustments and improvements in future strategies. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

Stephen Waddington

JANUARY 12, 2022

It covers business models, audience strategies, journalism practice, regulation, and future technologies. Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications. Generational issues are a key theme.

Report 122

Report Media Journalism Privacy 122

Cision

JULY 27, 2016

UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. My favorite moment was when our new team, the Branding, Marketing and Communications (BM&C) Department, presented our work plan to development staff throughout our 37 local development offices.

Nonprofit 120

Nonprofit Local Travel Social Media 120

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Stephen Waddington

OCTOBER 13, 2020

In addition to the GCS COVID-19 Communications Industry Report the panel provided external advice, challenged and supported GCS on public awareness campaigns and wider communication strategy. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders.

Report 144

Report Communications Government Crisis 144

PRSay

MARCH 6, 2020

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

Communications 212

Communications Employee Crisis Policies 212

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: The objectives or strategy always come first.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. What are some of the ways brands can improve their PR strategies?

Real Estate 120

Real Estate Agriculture Local Technology 120

5W PR

AUGUST 10, 2023

It involves recognizing and appreciating the diversity of cultural backgrounds and tailoring marketing strategies in a way that is respectful, inclusive, and avoids offensive or insensitive content. Engaging with local influencers or brand ambassadors from the target culture can also lend authenticity and credibility to marketing efforts.

How To 78

How To Marketing Training Groups 78