Burrelles Fresh Ideas

JANUARY 16, 2024

It has become the cornerstone of successful communication strategies. SOURCE] Personally, it doesn’t matter if I’m dealing with a large national brand or a small local business; authenticity and trust often supersede price (and other factors) in my purchase decision. Think of the brands you deal with daily.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. “The

Crisis 166

Crisis Ethics Publicity Marketing 166

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Team Collaboration — the opportunity to learn from colleagues with different expertise.

Agency 90

Agency Energy Crisis Management Industry 90

PRSay

MARCH 6, 2020

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

Communications 212

Communications Employee Crisis Policies 212

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. What procedures do you have in place to prevent the preventable and manage the unpreventable, if it were to occur – and how could they be strengthened?

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Melissa Agnes

JANUARY 13, 2015

Note from Melissa: As promised on this week’s episode of The Crisis Intelligence Podcast , here is more information on the National Weather Service’s Weather-Ready Nation Ambassador Program. Listen to episode #032: The National Weather Service’s crisis communication strategy with Daniel Noah. More information.

Crisis Management 100

Crisis Management Crisis Crisis Communications Employee 100

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust."

Meeting 98

Meeting Advertising Advertising Agency 98

Prohibition

JANUARY 14, 2022

Trying to hide and hoping the issue will blow over is the worst possible strategy because it never does. Instead, prepare a thorough and honest plan for responding to three levels of PR crises: ? A minor crisis. The following are 11 steps you can take to create a solid PR crisis plan: 1. Set up a PR crisis management team.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Marketing 92

Marketing Local Crisis Management Internal 92

David PR Group

JUNE 27, 2014

Local police in South Florida started citing ridesharing drivers and in some cases impounding their cars. Neither Uber nor Lyft joined any of the local chambers of commerce or made any visible connections to charities or other community groups. And then came the citations. Neither made any friends, aside from lobbyists. (To

Technology 40

Technology Local Crisis Management Crisis Communications 40

PR in High Definition

MARCH 25, 2019

When my son was three, he very innocently let slip to his teachers, friends and their parents that ‘my Nanny sleeps in Daddy’s bed when Mummy is away’, sending the local parental rumour mill into overdrive. Can it be contained internally? Reflect and cool off before you decide your strategy. Keep a cool head.

Study 48

Study Crisis System Reputation 48

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. This feedback loop allows for adjustments and improvements in future strategies.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

DECEMBER 17, 2021

A crisis can be anything from a company’s product being recalled, to a major lawsuit being filed against the company, to a product being recalled due to a health hazard. Why do you need crisis communication? Crisis communication is an important part of any business. Who needs crisis communication? Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 20, 2022

Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Internal comms takes center comms stage in hybrid work. Bill Byrne , Managing Director, Remedy Public Relations. More show and less tell. CISOs turn to comms pros for comms help.

Marketing 189

Marketing Content Marketing Data Social Media 189

ZudePR

JULY 20, 2016

I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. My answer was nice, but internally I was seething. As PRs we have three advantages over other disciplines: writing skills, comms strategy nouse, and knowledge of what makes a story.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Doctor Spin

MAY 21, 2023

The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Internal communications. Crisis communications.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Stephen Waddington

JULY 28, 2019

Transferable skills from journalism to public relations Public relations is more than media relations and requires the appropriate training and qualifications if a communications strategy is to deliver against organisational objectives. There are more prospects in public relations and salaries are higher.

Journalism 74

Journalism Publicity Crisis Management Training 74

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. It could be hot war environments.

Crisis 78

Crisis Local Facebook Social Media 78

PR Fuel

JUNE 17, 2021

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. They should be an integral part of your marketing strategy.

Writing 60

Writing SEO Google Local 60

NewsWhip

JUNE 23, 2021

You have to be able to prioritize starting every strategy with insights and analytics. I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike. I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time.

Data 78

Data Media Analytics Energy 78

Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Adapting Messages for Local Sentiment: After the research phase, companies should strategize to adapt their core message or story to align with Israeli sentiments and media preferences.

Print 104

Print Marketing Real Estate Automotive 104

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. She currently interns at Paradise Communications where she assists in writing and researching press materials for clients such as the Dali Museum and Visit. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60