PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. During the video meeting, he announced that if you were unlucky enough to be on that call, then effective immediately, you no longer had a job. She told her story in a video.

Employee 88

Employee Real Estate Video Internal 88

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. This story circulated within similar outlets (and on YouTube) but wasn’t covered in any reputable outlets.

Communications 190

Communications Journalism Advertising Advertising 190

Deirdre Breakenridge

MAY 8, 2017

The skillsets most in demand were digital, social and video – no surprise, given the shift the industry has gone through over the last decade from a traditional PR to a PR Expanded world. Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

PRSay

JULY 6, 2021

It’s the reputation your company has as an employer. Our company is known for being a place where employees are helpful and kind to each other, but our employment competitors have a reputation as being toxic places to work. So how can we get more of those ideal candidates to apply for your open positions? Jessica Walter, M.S.,

Brand 179

Brand Branding Employee How To 179

Sword and the Script

AUGUST 14, 2018

26% said “better and cheaper video production technology;”. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. a) Press releases typically get more internal scrutiny than any other category of public facing content. Talk to Us

Survey 104

Survey Report Media B2B 104

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Iowa’s first Sister Society of the Global Women’s Leadership Network: Collins Community Credit Union created and developed a branch of GWLN, bringing it home to Iowa and our mission.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Iowa’s first Sister Society of the Global Women’s Leadership Network: Collins Community Credit Union created and developed a branch of GWLN, bringing it home to Iowa and our mission.

Financial 78

Financial Education Community Employee 78

Stuart Bruce

MARCH 8, 2017

As well as ‘strategic management’ (77%) the other top skills sought when recruiting senior candidates for public relations roles are leadership and management (82%) and knowledge of current affairs and industry trends (73%). Just 35% of PR practitioners say they spend most or some time on photo and video creation and editing.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. We are excited about attending ourselves! The speakers this year are hard to beat!

Conference 66

Conference Crisis Management Survey Big Data 66

PRSay

NOVEMBER 8, 2022

He later tweeted a video of his entrance with the caption: “ Entering Twitter HQ — let that sink in! ”. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility. The prop suggested Musk would remake the company, throwing everything at it, including the kitchen sink.

Comparison 156

Comparison Twitter Newspapers Communications 156

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits.

Strategy 62

Strategy Brand Branding Technology 62

PRSay

SEPTEMBER 25, 2017

8 at PRSA’s 2017 International Conference in Boston. Most brands today are using some kind of platform to help them make sense of the media and social conversations that affect their reputations. A big surge can mean something great — or like the infamous United video, it can be an “all hands on deck” moment for your company.

Media 137

Media Agriculture Data Instagram 137

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. 8–10: Breaking Misconceptions About Communicating With Rural Americans.

Social Media 120

Social Media Conference Media Corporate 120

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 96

Technology Ethics Tools Creativity 96

Presspage

APRIL 25, 2017

The practice of real time PR --in essence an (inter) active live performance of trend watching and reputation management-- is unthinkable without these types monitoring and curation tools. Although these expressions provide the organization with a sympathetic boost, it is not providing any benefits for their leadership.

Crisis 79

Crisis Trends Reputation Employee 79

PR in High Definition

FEBRUARY 23, 2021

It’s clear that there is a lot of work to be done with repairing KPMG’s damaged reputation and the comms teams are more than likely sorting it as we speak, but what would you do in this crisis if this happened to your organisation? We’ve explored this crisis further in our Reputation Shapers guide that you can access here.

Crisis 71

Crisis Communications Reputation Training 71

Melissa Agnes

OCTOBER 21, 2014

If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Just because they are not official spokespersons doesn’t mean that they aren’t shaping perception with their words and stories – and perception is everything when it comes to an organization’s reputation.

Crisis 100

Crisis Crisis Management How To Viral 100

Contently - Strategy

NOVEMBER 3, 2021

Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. Washington Post Fact Checker: The reputable media outlet offers a fact-checking landing page, as well as a newsletter that myth-busts untrue or misleading rumors circulating online.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Cision

JULY 28, 2016

That expertise, combined with PadillaCRT’s other top-notch multi-disciplinary practices, give our health care clients the full complement of research, strategic planning, creative services, digital communications, social and traditional media, crisis planning, corporate reputation and internal communications.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Sword and the Script

APRIL 15, 2017

Most business leaders would probably prefer to settle an apology than having it spin into a giant, embarrassing and international fiasco. Corp Comm Frets Leadership in Crisis Comms, says Study. This is a good case for PR people and attorneys to have lunch together once in a while. b) Apologies are edited by a committee.

Corporate 85

Corporate Airlines How To Crisis 85

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 201

Writing Communications Marketing B2B 201

Sword and the Script

MARCH 1, 2022

This sponsored post will get better placement on a site as an explainer video embedded with the announcement says on the home. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. I’d imagine there are targeting options too. Another Cision CEO departs.

Software 130

Software Case Study Advertising Advertising 130

Doctor Spin

DECEMBER 15, 2023

It includes calendar management, video conferencing tools, and resources for virtual collaboration. This is the upward flow of information from lower-level employees to the management and leadership teams. The intranet is an indispensable tool in the internal digital arsenal of organizations. Horizontal.

System 52

System Employee Meeting Internal 52

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people.

Internal 68

Internal International Conference Public Affairs 68

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. CISOs turn to comms pros for comms help.

Marketing 199

Marketing Content Marketing Data Social Media 199

ImPRessions - Crenshaw Communications

APRIL 19, 2017

A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. Entrepreneurship and leadership are always fruitful topics.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

5W PR

FEBRUARY 1, 2021

In the coming months, B2B companies will be seeing increasing use of several different PR trends, such as thought leadership, reputation management, and more. One big opportunity with written content that many B2B brands overlook is strategic internal linking. Thought Leadership. Validation from Third Parties.

B2B 88

B2B Trends Publicity Engineering 88

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 180

Survey Marketing B2B Study 180

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. Second, we used illustrations and animation to supplement their explanations (as shown in this video ).

Publicity 158

Publicity Social Media Report Fashion 158

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. What are the cost and revenue metrics that will make the program meet goals?

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Now the questions include: What can I do to manage and enhance the reputation of my company? Is it time to double-down on video? How can we improve our search rankings? Content Creation.

Analysis 95

Analysis Infographics Internal International 95

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

Katie Paine's Measurement Blog

MAY 25, 2023

Make sure the vendor can get all the media that senior leadership and the board think is important, in whatever language(s) they are published in. Make sure the vendor can get all the media that senior leadership and the board think is important, in whatever language(s) they are published in. “Reputation Monitoring,” etc.)

Measurement 52

Measurement Communications Survey System 52

Communications Conversations

AUGUST 31, 2018

I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Jay Olstad, senior video producer & script writer, United Health Group. It was a tough journey.

Media 112

Media Journalism Report Video 112

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Imagine your stock price tanking 30% because of one TikTok video.) It’s a problem because it’s assymmetrical. Making the most of your effort and energy. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78