PRSay

JANUARY 9, 2024

Many people who participate in this type of training have never seen themselves in a recording on TV-quality videos before. Usually, staff members who see themselves on video will make rapid and substantial improvements in their presentation skills through the positive reinforcement they receive.

Training 103

Training Conference Technology Meeting 103

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. During the video meeting, he announced that if you were unlucky enough to be on that call, then effective immediately, you no longer had a job. She told her story in a video.

Employee 88

Employee Real Estate Video Internal 88

Polaris

APRIL 7, 2015

Almost anyone can shoot a video with a smart phone. Yet if you work for a large company with a good reputation, should you? Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. How long will the video be?

Video 100

Video Brand Branding Content Marketing 100

PR in High Definition

JANUARY 30, 2024

It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and the company has come under fire from the media, previous employees, and even current staff. Company scandals and crises hit the headlines on an almost weekly, if not daily, basis. The same mindset, really, should apply to companies.

Handbook 62

Handbook Crisis Company Reputation 62

Sword and the Script

MARCH 5, 2024

In 2022, Onclusive, formerly known as Air PR , was acquired by a private equity firm , which also acquired Kantar Reputation Intelligence, PRgloo and merged them under the Onclusive brand. Signal AI said it acquired Social 360, a “reputation intelligence monitoring company” with customers in the U.S.,

Software 132

Software B2B Pitching Data 132

Stephen Waddington

SEPTEMBER 24, 2018

The campaign is set to champion the benefits of PR through a series of exclusive video interviews and podcasts with senior business leaders. A new #PRpays campaign aims to highlight the strategic value of public relations to the business community. It also reveals the role of PR in securing the go-ahead for the third runway.

Video 60

Video Publicity Travel Small Business 60

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Video Analysis. Monitors “video content on social platforms” to identify “logos, celebrities, scenes and objects.” Internal comms.

Survey 152

Survey Software B2B Pitching 152

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. There are tools that make it easy for even a high school student or a disgruntled employee to create content that could damage your reputation. By Cokey Falkow.

Communications 130

Communications Social Media Employee Crisis 130

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. One wrong move can have serious consequences for your brand reputation. So don’t run away from ephemeral, embrace it!

Social Media 159

Social Media Mobile Media Video 159

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More internal comms. More internal comms. Old and new tasks.

Communications 126

Communications Crisis Internal International 126

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. This story circulated within similar outlets (and on YouTube) but wasn’t covered in any reputable outlets.

Communications 190

Communications Journalism Advertising Advertising 190

Melissa Agnes

JUNE 5, 2018

These four steps should be known internally prior to experiencing a controversial issue, if you’re going to give your team the best advantage of getting ahead and regaining control of this type of incident that threatens both high-velocity of reach, and long-term impact on your brand’s reputation.

How To 150

How To Crisis Crisis Management Viral 150

Waxing UnLyrical

MARCH 9, 2015

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl.

Internal 40

Internal International Case Study Web 40

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content.

B2B 334

B2B Company Case Study Conference 334

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Deirdre Breakenridge

MAY 8, 2017

The skillsets most in demand were digital, social and video – no surprise, given the shift the industry has gone through over the last decade from a traditional PR to a PR Expanded world. Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

PRSay

JULY 6, 2021

It’s the reputation your company has as an employer. Our company is known for being a place where employees are helpful and kind to each other, but our employment competitors have a reputation as being toxic places to work. So how can we get more of those ideal candidates to apply for your open positions? Jessica Walter, M.S.,

Brand 179

Brand Branding Employee How To 179

PR in High Definition

FEBRUARY 22, 2024

Take translation a step further with localisation It’s incredibly explicit, so I won’t link the video here, but Ronan O’Gara’s Franglais team talk is one of my favourite comedic examples of the value of localisation. Despite a heavy Irish accent, he goes to the trouble of localising the most important parts of his team talk into French.

Local 62

Local Leadership Viral Creativity 62

PR in High Definition

MARCH 31, 2022

While these are all successful businesses through their products and services, they have all – for the most part – also had great success in maintaining their reputations. Here’s my four components to keeping your reputation – and brand – alive and burning. They can have a bigger influence your company reputation than you may expect.

Brand 71

Brand Branding Reputation Energy 71

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. A crack PR agency or internal team can help by developing a strategy to navigate industry changes and gain competitive advantage.

Education 178

Education B2B Employee Crisis 178

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

Maxim Behar

FEBRUARY 21, 2022

In a special letter to Prime Minister Kiril Petkov and the ministers in charge, the Bulgaria National Board of Tourism supported the PR expert's proposal to the Government to improve Bulgaria's reputation on the international market. This is just a suggestion.

Government 52

Government Tourism Internal International 52

The Proactive Report

FEBRUARY 24, 2017

The Growth of Video on Twitter. There is some good news: even though user growth and revenue were disappointing, video views on Twitter are on the up and up. Similarly, Mashable’s video views on Twitter have quadrupled in the past four months. PR peeps take note!). Source: Forbes.com). Why Should We Care if Twitter Flies Away?

Twitter 235

Twitter Customer Service Web Facebook 235

PRSay

NOVEMBER 8, 2022

He later tweeted a video of his entrance with the caption: “ Entering Twitter HQ — let that sink in! ”. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility. The prop suggested Musk would remake the company, throwing everything at it, including the kitchen sink.

Comparison 156

Comparison Twitter Newspapers Communications 156

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media? Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. 8–10: Breaking Misconceptions About Communicating With Rural Americans.

Social Media 120

Social Media Conference Media Corporate 120

Melissa Agnes

OCTOBER 21, 2014

If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Just because they are not official spokespersons doesn’t mean that they aren’t shaping perception with their words and stories – and perception is everything when it comes to an organization’s reputation.

Crisis 249

Crisis Crisis Management Viral How To 249

Presspage

MARCH 6, 2018

Miami International Airport. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G. The newsroom allows reporters and other audiences to download images and interact with video content from Johnsonville's owned web property. Hereford Award out of over 300 entries.

Airlines 87

Airlines Web SEO Internal 87

Cision

AUGUST 25, 2015

Wondering how streaming video on Periscope and Meerkat works? Another option is hiring an intern. Now, keep in mind that interns, by their very nature, are learning, so you might have some hesitation about putting your brand’s reputation in their hands. Click here for our free white paper! Can I Afford to Hire Help?

Social Media 120

Social Media Media Internal International 120

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Q: By taking a stance on social justice issues, explain how this may affect your credit union’s reputation. Their responses were genuine, insightful and encouraging.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Q: By taking a stance on social justice issues, explain how this may affect your credit union’s reputation. Their responses were genuine, insightful and encouraging.

Financial 78

Financial Education Community Employee 78

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Consider the following examples: Kroger Uses Video to Elevate the Pharmacist’s Expertise You can find pharmacies in Kroger grocery stores all over the country. Many of them offer COVID-19 vaccinations. Many of them offer COVID-19 vaccinations.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PR in High Definition

FEBRUARY 23, 2021

It’s clear that there is a lot of work to be done with repairing KPMG’s damaged reputation and the comms teams are more than likely sorting it as we speak, but what would you do in this crisis if this happened to your organisation? We’ve explored this crisis further in our Reputation Shapers guide that you can access here.

Crisis 71

Crisis Communications Reputation Training 71

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. You will see how good your communications, strategy, infrastructure and reputation are, and what needs to change. Expose them.

Crisis 78

Crisis Financial Banking Crisis Management 78

Prohibition

JULY 23, 2019

Not only did they provide new applicants with valuable tips and reassuring messages, but they were also able to promote their own platforms and services to local and international students acquiring quite a global reach. Watch the video here. University of Salford: #Salfie Campaign. Anglia Ruskin University: Plan ARU campaign.

Social Media 54

Social Media Media Education Internal 54