ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. But, more often than not, internal data doesn’t work for B2B PR. It’s pull marketing to promote a sense of thought leadership. This is natural. Focus on the findings instead.

B2B 147

B2B Data Retail Survey 147

Shift Communications

APRIL 27, 2015

Continuing to show growth when you already have the market leadership and saturation is impressive. For marketers with a strong international presence, this is good news. For marketers with a strong international presence, this is good news. Facebook’s a mobile giant. Regional Growth. Christopher S.

Mobile 60

Mobile Facebook YouTube Video 60

Bianchi Biz Blog

OCTOBER 17, 2022

But what about the transformation of leadership and business culture we need to get us there? The Finding Gravitas podcast has been an integral part of that mission, sharing stories and strategies from changemakers like the godfather of the EV Dr. Andy Palmer , leadership expert Stephen M.R. Author : Jan Griffiths.

Automotive 87

Automotive Industry Leadership Interviews 87

Stephen Waddington

NOVEMBER 27, 2020

The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe. Virtual technology has been used to deliver services directly to patients and messaging and social platforms for internal communication.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. .

Trends 156

Trends Healthcare Government Leadership 156

Bianchi Biz Blog

OCTOBER 28, 2021

But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. opens up as COVID19 vaccinations continue.

Data 75

Data Automotive Transportation Mobile 75

Bianchi Biz Blog

JUNE 12, 2023

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. As the automotive industry evolves, so must our internal communication strategies.

Employee 77

Employee Automotive Storytelling Internal 77

Stern + Associates

SEPTEMBER 22, 2022

In the era of mass mobility, which INSEAD’s Professor Gianpiero Petriglieri calls “nomadic professionalism,” highly skilled individuals are more apt to see themselves as independent employees who prefer workplaces where mental health is a priority. But harmony is possible, says renowned Wharton Professor Stew Friedman.

Employee 62

Employee Leadership Exercises Mobile 62

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Automotive Mobile Transportation 57

PRSay

OCTOBER 3, 2017

This post is brought to you by APPrise Mobile , a proud sponsor of PRSA. 9 at the PRSA 2017 International Conference in Boston. In partnership with PRSA, APPrise Mobile recently conducted research and published a report regarding the use of technology in the PR and communications industry. Recent data suggests otherwise.

Technology 66

Technology Communications Mobile Internal 66

Shift Communications

NOVEMBER 29, 2022

This past April, we were grateful to attend the McDonald’s* Worldwide Conference, which brought together thousands of restaurant owners/operators, leadership, regional staff and partners. When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep?

Consumer 78

Consumer Trends Marketing SMB 78

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product.

SEO 120

SEO Creativity Mobile Journalism 120

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. Some people are cynical of mobile games as a fashion. I’m curious – how does your marketing confidence compare?

Leadership 40

Leadership Survey Enterprise Conference 40

Cision

APRIL 21, 2015

From interns to executives, everyone has some writing skill, but many have never put together a professional video. How can you produce video for different marketing channels (desktop, mobile)? What are some core videos (product demonstration, thought leadership, e.g.) that most any brand can make?

Video 120

Video Brand Branding Trends 120

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Second to that are the infrastructure investments of owned media for channels like email, mobile and web, as evidenced by the success of marketing clouds from Adobe, Oracle and Salesforce.com.

Software 0

Software Media Leadership Journalism 0

PRSay

FEBRUARY 24, 2017

No audience affects your job security more than your own leadership team. Set up meeting with colleagues and internal stakeholders to talk about the dashboard. We saw the volume of social media chatter spike about our lack of a mobile boarding pass app,” Villafranca says. Make the data real for real people,” she says.

Social Media 115

Social Media Airlines Media Meeting 115

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. See how one of our clients, Aeris, used a Media Snippet in a recent press release: Aeris Unveils Aeris Mobility Platform to Power Internet of Things.

Video 116

Video Communications Strategy Product Launch 116

PRSay

NOVEMBER 16, 2016

Mobile technology is transforming how businesses communicate. We have not lost the importance of organizational excellence in this process; staff and leadership will ensure PRSA continues to perform the highest levels of service, implementation and financial stability. Diversity remains a challenge and a top priority.

Privacy 60

Privacy Ethics Mobile Big Data 60

Burrelles Fresh Ideas

APRIL 16, 2024

Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers. Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers.

B2B 94

B2B Marketing Measurement Social Media 94

Stephen Waddington

AUGUST 27, 2019

Rachel I’ll be an ambassador for the strategic leadership role PR plays and create board level advocates for PR. We’ll promote PR as an exciting career choice, open to all and bring PR industry awareness and education into schools to develop a professional community that better reflects our diverse and socially mobile society.

Government 113

Government Education Community Big Data 113

PR News

MARCH 17, 2016

PwC—one of the biggest global names among audit and tax consulting companies—is decreasing its press release output by 75% and shifting its communications emphasis to Snapchat and LinkedIn blogs, among other mobile, digital platforms.

Strategy 73

Strategy Communications How To Mobile 73

PRSay

AUGUST 15, 2019

At Limeade , we believe this is the best way to reach deskless workers — more and more, companies see the potential for employee mobile apps to amplify and enhance their communications. Leadership was careful to conduct research and surveys to identify employees’ unique communications needs.

Communications 107

Communications Employee Enterprise Local 107

wiredPRworks

FEBRUARY 14, 2022

As a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to drive business value.

Social Media 52

Social Media Trends B2C Media 52

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. This type of planning includes making sure that your team is communicating well internally, too. “If If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 117

Social Media Conference Media Corporate 117

Melissa Agnes

JULY 19, 2016

It’s no secret that social media and mobile technology have changed the landscape for crisis management. Live-streaming is an example of these risks, one that should officially be on your list of things to discuss internally and address within your crisis preparedness program. The potential impact of live-streaming.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria.

Energy 52

Energy Groups Internal International 52

Reputation Us

MARCH 19, 2021

It’s also very important that executive leadership present messaging to staff in a clear, unified voice. mobile, website, in-branch, written marketing materials, video) will welcome questions, build excitement and, above all, express to members that they are valued. Staff should be instructed to relay these key messages to members.

Reputation 78

Reputation Financial Banking Employee 78

Contently - Strategy

AUGUST 5, 2020

By March 13, the entire marketing team was mobilized around an entirely new content strategy. Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. Within a week, they had launched a hub of COVID-19 resource content.

Financial 82

Financial Strategy Government Leadership 82

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

Internal 147

Internal International Employee Mobile 147

PR 20/20

JUNE 9, 2020

We also eliminated drop downs in the header’s navigation, and added more calls-to-action and a more strategic internal linking structure. With leadership’s buy-in on the sitemap, we examined a shortlist of templates from HubSpot’s Asset Marketplace. Content and Optimization. We decided to take the soft launch approach.

Web 60

Web Internal International Storytelling 60

Shift Communications

MAY 28, 2015

You also get mobile data such as wireless carrier and device types. Device categories are useful data points for understanding how mobile your audience is or isn’t, and what platforms you may want to develop on. However, my organic reach is significantly more international. What Do You Do With This Info?

Twitter 60

Twitter How To Marketing Wireless 60

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 11, 2018

Deloitte CMO Suzanne Kounkel tells the AList that the pace of change keeps her up at night: “To adjust for these changes, CMOs need to increase communications with other members of senior leadership, including the CIO and CFO. Erik Sherman (@ErikSherman) August 6, 2018. IHOP took a lot of flak for its name-change stunt.

Marketing 72

Marketing B2B Pitching Advertising 72

Waxing UnLyrical

JULY 15, 2015

There are a number of similarities between the skills that have always been required for effective leadership and those needed to be a successful communications practitioner today: 1. Trust has always been a core leadership skill because people only follow those they trust. This skill has always been a leadership prerequisite.

Communications 40

Communications Leadership Mobile Policies 40

Contently - Strategy

OCTOBER 18, 2022

Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. For example, see how the project management tool, Asana , conducted a Google Forms survey to ask users what changes they wanted to see in their mobile app on Twitter. Internal Resources.

B2B 94

B2B Company Survey Enterprise 94