Sword and the Script

OCTOBER 29, 2024

We also did external comms (PR), internal comms, social media and analyst relations. And that wasn’t my team’s only responsibility.

Marketing 215

Marketing eBook Guidelines B2B 215

Deirdre Breakenridge

JANUARY 16, 2018

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries.

Storytelling 281

Storytelling Internal International System 281

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 170

Leadership Industry Conference Trade Shows 170

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership. Media Training.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2021

Sometimes, especially within public relations teams, we strive to make our external communications to journalists and executives look nearly perfect, while we use shorthand internally. Internal communication should be as important as external comms. Messages can be lost or misunderstood. . Use tech tools for meetings.

Internal 193

Internal International Meeting Video 193

PRSay

OCTOBER 9, 2023

Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. Executive leadership begins, though, with looking on the inside. It’s only when we become skilled in areas like self-awareness, authenticity and emotional intelligence that we truly leverage our leadership ability. Clark, M.A.,

Leadership 176

Leadership Financial Employee Google 176

ImPRessions - Crenshaw Communications

JULY 23, 2024

Both seemed to have internalize another key maxim of the public apology, which is to focus on those harmed. But as Kurtz has seen, a serious crisis can be an opportunity to show how effective leadership can turn a terrible event into an opportunity for growth and trust-building. It’s not about you. Watch this space.

Leadership 170

Leadership Crisis Airlines System 170

Stern + Associates

FEBRUARY 13, 2025

This International Women’s Day, we invite you to celebrate with us by amplifying the voices that are shaping our future in AI, leadership, resilience and geopolitics. The post International Women’s Day 2025: Accelerate Action appeared first on Stern Strategy Group.

Internal 62

Internal International Leadership Groups 62

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 158

Leadership B2B Study Survey 158

PRSay

FEBRUARY 27, 2025

He brings expertise in strategic development, membership growth and nonprofit leadership. Marcial holds an MBA from Florida International University and a bachelors degree in business administration from Saint Leo University. How do you describe your leadership style? Those things are key to my leadership style.

Nonprofit 110

Nonprofit Leadership Internal International 110

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Executive Thought Leadership. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Doctor Spin

NOVEMBER 13, 2024

Infographic: Step Up—Or Step Back Practice symbolic pacing in your communicative leadership. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it.

Leadership 52

Leadership Communications Infographics Energy 52

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 140

Leadership Content Marketing Healthcare Google 140

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Nobody plans to fail. They just fail to plan.

Internal 187

Internal International Data Communications 187

Agility PR Solutions

JULY 31, 2023

The internal tide is swelling within companies worldwide as leaders struggle to adapt to new workplace challenges, including the ever-evolving hybrid work model, the imminent effort to hone workers’ skills—and win their trust—an AI becomes a central strategy, and of course the unpredictability of a shaky economy.

Leadership 147

Leadership Employee Company Internal 147

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. It’s a long-term proposition that sets them up for market leadership. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

A good PR plan communicates business leadership. We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions. Good internal communications helps manage change. During such circumstances it’s important for the organization to keep a sharp focus on its business.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. A smart internal or external PR team will invest the time to scout for opportunities and craft entries to win external recognition, often in concert with Human Resources.

Branding 333

Branding Brand Employee Engineering 333

Stern + Associates

JUNE 25, 2024

In the rapidly evolving digital landscape, mastering the art of digital thought leadership marketing is no longer a nice to have—it’s a necessity. Implementing logical site architecture, internal linking and clear navigation helps AI systems understand and better surface your content.

Leadership 122

Leadership Marketing Web System 122

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. This means that most trades have a built-in audience of readers that are already engaged in their content. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

Wadds Inc.

MARCH 1, 2025

This is the key insight from the CCO Turnover Study 2025: Europe Edition , published by the Corporate Affairs Search Alliance (CASA), an international network of corporate affairs search firms. Political change driving communications leadership shifts Political change, risk and innovation are driving significant evolution in the CCO role.

Leadership 72

Leadership Public Affairs Corporate Study 72

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?

Internal 134

Internal International Groups Employee 134

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen.

Social Media 164

Social Media Study B2B Media 164

PRSay

NOVEMBER 15, 2023

During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. What is an “employees first” approach to internal communications? We use an employee-led approach to internal comms at Delta. We don’t feel like we’re quite there yet.

Employee 126

Employee Internal International Storytelling 126

Onclusive

MARCH 29, 2022

What are their international and global capabilities? . If you have an international or global business, you’ll want to make sure that your PR measurement partner can serve the needs of multiple geographies and business units. Ask about what can be customized, how quickly, and what level of customer support you can expect.

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Of course, it stemmed from an error I made as a fresh faced intern. During client and internal meetings, conversations may go off on tangents but there may be great points said that can be used to create a proactive pitch angle or a starting point for a thought-leadership piece. Chris Harihar , Partner .

Internal 310

Internal International Meeting Leadership 310

Axia PR

OCTOBER 1, 2024

Linda Beltran, VP of Holiday Inn Club Vacations, joins host Jason Mudd to explore the evolution of internal communications, strategies, and leadership insights.

Internal 83

Internal International Communications Leadership 83

PRSay

JANUARY 29, 2025

Organizational leadership often leans on this practice of issuing statements to respond to significant government policy changes or initiatives to show support or take a public stand on societal issues.

Policies 150

Policies Government Community Leadership 150

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Digital Sales and Marketing World. Dates: April 5 – 7, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

Internal 97

Internal International Communications Employee 97

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Cliff joined Crenshaw as an intern back in 2012 and today is a critical member of the team. Since joining Crenshaw, Bindi’s hard work, leadership and understanding of media strategy have made her a rock among her assigned clients. Since the beginning of 2020 we have recognized several stellar players with well-deserved promotions.

Leadership 227

Leadership B2B Analytics Internal 227

5W PR

JANUARY 26, 2025

Successful D&I initiatives begin with examining internal practices and culture. Brands can identify opportunities to showcase their social impact work through press releases, executive thought leadership, social content and influencer partnerships. This coordinated approach builds credibility and amplifies reach.

Strategy 78

Strategy Branding Brand Employee 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. PR pros must consider voice search in their long-term plans to ensure continued relevance or organizations and their leadership as they work to establish them as industry experts.

SEO 339

SEO Reputation Local Consumer 339

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Employee Crisis 199