Bianchi Biz Blog

APRIL 17, 2023

A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 77

Engineering Automotive Agriculture Media 77

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Send it around internally.

Media Relations 111

Media Relations Media Survey Pitching 111

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s a primary communications channel both internally and externally. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. As speakers and panels were confirmed, we distributed press releases to national, international and trade media. Photo courtesy of Pixabay. By Robin Carr, LCI.

Local 98

Local Newspapers Sports Video 98

PR for Anyone

MARCH 31, 2020

and as an international speaker in over 40 countries and on all seven continents. So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. He has a true global mindset born from ten years working in countries outside of the U.S.

Real Estate 214

Real Estate Video Report Twitter 214

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

Doctor Spin

MARCH 1, 2024

Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Advice for Public Relations Internships The Public Relations Intern—A Future PR Superstar? Corporate communications teams. Media outlets. Marketing agencies. Professional associations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. What advice do you have for PR people that want to pitch you? How long have you been in journalism and how did you get started?

Automotive 81

Automotive Engineering System Media 81

Bianchi Biz Blog

APRIL 5, 2021

Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. We also successfully placed several other interns at other Crain organizations. As I tell my young reporters and interns, “conflict is the currency of good journalism.”.

Automotive 65

Automotive Web Meeting Media 65

Newsfile

FEBRUARY 28, 2024

It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders. It expresses an opinion on a specific topic and appears in newspapers or online publications. How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

JANUARY 28, 2016

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Pitching a client’s story to a reporter is often the same as writing one, only on this side of things my clients and I have a vested interest in how the story is told.

Journalism 120

Journalism Newspapers Writing Report 120

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

.” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. The best writers are usually the ones who are obsessed with the written word and love to read. Eliminate passive voice.

Writing 120

Writing Publicity Newspapers Sports 120

Bianchi Biz Blog

NOVEMBER 12, 2021

But crucially, in a deal GM struck with the Canadian autoworker union Unifor after a months-long period of international protests, Oshawa Assembly was to remain open in a limited fashion as a stamping operation. What advice do you have for PR people that want to pitch you? Finish this sentence: If I am not reporting, I am ….

Automotive 52

Automotive Meeting Report Media 52

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. We worked with the International Fund for Animal Welfare (IFAW) to quickly engage the media, keep the story current and create an international dialogue on trophy hunting.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Bianchi Biz Blog

OCTOBER 18, 2021

My start was 26 years ago, when I went to the Car and Driver offices in Ann Arbor and soon after became a road warrior (intern) who started making small contributions to the magazine, and then the year after, when I was a lowly reporter at Autocar. What advice do you have for PR people that want to pitch you? I’ve noted each of these.

Meeting 75

Meeting Report Automotive Media 75

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? It’s Human Nature 101: I’m much more inclined to weigh a pitch — or take a complaint seriously — if it comes from a PR person I’ve gotten to know and trust. Dan Rosenheim is the Director of Business Development at Bay City News.

Meeting 98

Meeting Media Print Enterprise 98

Engage PR

OCTOBER 3, 2018

In addition, we communicated the views of one of Scotland’s leading insolvency experts through newspaper and magazine articles, including the prestigious CA magazine. Engage secured UK and international media coverage for a client’s key contract with a Paris-based oil major, broadcasting the message about its cost-saving software.

Newspapers 60

Newspapers Engineering Energy Software 60

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. Particularly in technology PR, people are brainwashed to think that blog posts and articles should be packed with data the way we might pitch a reporter on a new trend.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

5W PR

JUNE 23, 2022

When a company is able to do that, it can generate a lot of positive exposure in relevant outlets, trade publications, and even columns in both local and international newspapers. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

The Resolution Blog

JULY 9, 2018

You’ve got a hit in an online newspaper?—?brilliant?—?that’s How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? You should still share it internally. brilliant?—?that’s that’s great. Or even just making people feel good about who they work for?

Retail 168

Retail Internal International Twitter 168

Cision

AUGUST 11, 2016

I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. It’s rare nowadays that the morning newspaper or the evening news telecast breaks a story. How did you get your start in corporate communications? Rapid Fire Round.

Corporate 0

Corporate Airlines Financial Journalism 0

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Because of the inherent risks outlined above, the impact of deepfakes on how the media works could be significant.

Media 74

Media Viral Video Newspapers 74

Sword and the Script

MARCH 29, 2016

His pitch to the dean to accredit his course for an “experimental curriculum” seemed doomed until he compared comic books to mythology: “Comic books and superheroes are our modern day mythology,” says Mr. “The ancient gods of Greece, Rome, Egypt all still exist, except today, they wear spandex and capes.”. The Comics Professor PR Stunt.

Television 60

Television Course Newspapers Reputation 60

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. How to stand out? Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

The Hoffman Agency

FEBRUARY 1, 2021

It also involves us as PR professionals knowing the particular journalist we’re pitching it to — what’s their passion area and what are they focusing on right now? Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.”

Publicity 36

Publicity How To Agency Pitching 36

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Earned media refers to media coverage that is not paid for, such as when a journalist writes about an organization in a newspaper or magazine.

Interviews 99

Interviews Publicity Technology Social Media 99

Shift Communications

JULY 15, 2015

Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) come in handy when working so closely with media. It’s not about you. The challenge: when to do the work yourself, and when to guide and train.

Product Launch 60

Product Launch Newspapers Agency Journalism 60

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. They key is in how you position the value when pitching the service. GUEST POST By Mikala Vidal.

Measurement 50

Measurement Comparison Analytics Agency 50

MaccaPR

JULY 8, 2015

I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. That kind of PR pitching reveals a shot-gun approach. Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bad Pitch Blog

OCTOBER 1, 2009

Let the CEO know you can acknowledge the partnership internally with staff and on your site. Either they freely defer to those that handle PR, or they aimlessly fire off requests without realizing that their suggestions won’t hold up to the scrutiny of a newspaper editor. Explain how this will have an impact on your clients.

Newspapers 41

Newspapers Pitching Education Report 41

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. A PR expert opens a newspaper and reads a bad story about a client.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Since the fall semester Brown has interned with the City of Hattiesburg mayor’s office, a position at which she has excelled. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

Beyond PR

JUNE 8, 2016

Regularly assess whether they and the publication are still covering the topics you’re pitching them on. While you shouldn’t pitch them right now, keep them on your reading list and periodically circle back to see if their coverage area has expanded. Kavitha noted to up-and-coming journalists that interning at a print job is critical.

Media Relations 40

Media Relations Media Journalism Print 40