ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Digiday Programmatic Marketing Summit. On the other side of the pond, DMEXCO is Europe’s premier digital marketing and tech event.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2016

After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone. Earlier this month The Wall St. At least for now.

Privacy 174

Privacy Data Government Journalism 174

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. Are they really worth the data privacy trade-off? What dominated the conversation?

B2B 208

B2B Trends Retail Privacy 208

PRSay

MAY 15, 2019

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. stock exchanges, and; how to coordinate global public health campaigns and insulate them from the impact of online misinformation.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

Stephen Waddington

NOVEMBER 27, 2020

The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe. Patient care and privacy needed to be balanced with public health. It’s an issue picked up by Claire Riley, John Underwood, Bill Nichols, Adam Brimelow and Daniel Reynolds.

Healthcare 131

Healthcare Privacy Print Community 131

Stephen Waddington

JANUARY 12, 2022

The annual report by Nic Newman, Senior Research Associate, Reuters Institute, is based on the view of 250 leaders in the news industry from 52 markets. There’s much internal soul searching in newsrooms over addressing diversity and inclusion, particularly around reporting on issues such as climate change and mental health.

Report 122

Report Media Journalism Privacy 122

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. More internal comms. More internal comms.

Communications 122

Communications Crisis Internal International 122

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers.

Advertising 68

Advertising Advertising Privacy Facebook 68

Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Travel Retail 118

PR in High Definition

SEPTEMBER 25, 2017

We met some brilliant, plain-speaking people, and ran an event with a particular focus on what GDPR means for marketing data. With customers actively opting in to being marketed to means they’re more likely to be engaged with what you send them. Practical steps for marketing professionals. Take ownership.

Marketing 69

Marketing Data Privacy Policies 69

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

Social Media 96

Social Media Privacy Media Training 96

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

The Hoyt Organization

NOVEMBER 16, 2023

More often than not, it’s challenging to attribute specific outcomes such as market dominance shifts, sales spikes, or ranking increases directly to isolated PR efforts. The International Association for Measurement and Evaluation of Communication (AMEC) convened the summit.

Publicity 93

Publicity Measurement Privacy Guidelines 93

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Melissa Agnes

DECEMBER 3, 2014

Insert consent requests into all relevant documentation (contracts, sign-up sheets, newsletters, marketing materials, responses to quotes, etc). Develop an internal CASL compliance policy, which would depend upon your organization’s communication practices and risk tolerance. Insert consent requests into all on-line forms.

Policies 205

Policies Privacy Crisis System 205

Sword and the Script

JANUARY 14, 2020

SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 3) Data privacy seems to be a marquee issue for the association. The post A Marketing Approach to Prove PR Value; Off Script No.

Marketing 79

Marketing Data Wireless Industry 79

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Since many consumers block ads as a way of protecting their privacy, websites that readers trust and care about will have an advantage.

Trends 120

Trends Software Advertising Advertising 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Response to legislative initiatives.

Company 136

Company Interviews Reputation Privacy 136

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.

Healthcare 150

Healthcare Community Twitter Communications 150

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information. Ethical dilemmas are rarely straightforward, especially in internal communications.

Ethics 60

Ethics Tourism Real Estate Privacy 60

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Presspage

MAY 2, 2018

The aspect that got at least a lot of Sales and Marketing people to freak out, because they were afraid that they could not do their job the same way they were doing it before. All aspects mentioned are directly related to Sales and Marketing, but they also affect PR professionals directly.

Privacy 103

Privacy Data System Tools 103

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. We’re starting to see more ethical issues with data and privacy, and what information is shared.

Ethics 78

Ethics Privacy Data Financial 78

Stephen Waddington

JUNE 22, 2017

In each case public relations is represented at the highest level internally. Mary Meeker spotlights insight for marketing or public relations. It’s fuelled by developing markets, notably India. There’s an important conversation that we need to have about privacy. It’s not perfect but it’s an incredible piece of software.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Critical Mention

JUNE 24, 2018

I also have an MBA, and my first entrepreneurial venture was to launch my own marketing and PR firm. Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. You need to be in tune with the market to remain relevant.

Storytelling 106

Storytelling Technology Course Privacy 106

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Will The Update Entail? Prepare in Advance: Prepare for the view-through attribution data to disappear.

Advertising 52

Advertising Advertising Web Privacy 52

Waxing UnLyrical

MARCH 8, 2017

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. Here are some of the responses.

Internal 105

Internal International Privacy Banking 105

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. These global giants have immense reach and help propel your press release onto the international stage.

Financial 52

Financial Media Analytics Data 52

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. There are several marketers in the space today that made their name on that platform.

Google 72

Google Privacy YouTube Data 72

Reputation Us

JANUARY 11, 2016

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts. Make securing patient data a priority.

Communications 60

Communications Insurance Insurance Privacy 60

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 61

Social Media Trends Media Instagram 61

Melissa Agnes

DECEMBER 3, 2014

Insert consent requests into all relevant documentation (contracts, sign-up sheets, newsletters, marketing materials, responses to quotes, etc). Develop an internal CASL compliance policy, which would depend upon your organization’s communication practices and risk tolerance. Insert consent requests into all on-line forms.

Policies 100

Policies Privacy Crisis Management Crisis 100

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals. Diversity remains a challenge and a top priority.

Privacy 60

Privacy Ethics Mobile Big Data 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

The Stalwart Blog

NOVEMBER 18, 2019

Metaverse Law focuses exclusively on data privacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant. Tell us about it. Lily Li: Sure.

Data 60

Data Privacy System Crisis Communications 60

Shift Communications

APRIL 24, 2015

As a working professional, social media can present an internal challenge: we want to get out there and have fun and talk about our personal interests, but we also want to play it cool for that ‘professional’ side of us. Be an expert on your privacy options. Every network has its own set of privacy options. Amanda Grinavich.

Social Media 60

Social Media Privacy Media Twitter 60