Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers. Get more PR tips now.

Local 216

Local Government Community Corporate 216

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Ethical Voices

APRIL 22, 2024

I was pitching four reporters, three of which I knew pretty well. About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news. I’ve done 170-plus interviews and it’s the first one like this I’ve heard.

Report 90

Report How To Ethics Nonprofit 90

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Bianchi Biz Blog

APRIL 17, 2023

A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 77

Engineering Automotive Agriculture Media 77

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 90

Agency Energy Crisis Management Industry 90

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. a) Press releases typically get more internal scrutiny than any other category of public facing content. A majority (78%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. It was an internal struggle deciding because I felt my heart was in community stories. What advice do you have for PR people that want to pitch you? What is the motive behind this pitch? Have a reason.

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. What advice do you have for PR people that want to pitch you? And somewhere back in time, I was an elected school board member.

Automotive 81

Automotive Engineering System Media 81

Landis PR

APRIL 12, 2021

Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower.

Meeting 98

Meeting Media Print Enterprise 98

OnePitch

MAY 31, 2022

During the episode, Alcynna shares the types of pitches that grab her attention, her requirements for an embargo, how economists are landing in her inbox, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Yeah, and I interned a bit at CBS. Her Beat. [00:02:04]

Real Estate 52

Real Estate Pitching Data LinkedIn 52

Sword and the Script

SEPTEMBER 18, 2018

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. 31: Nicole Wojno of UserIQ.

Media Relations 68

Media Relations Media Insurance Insurance 68

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. Finally, three months later, we got the interview on the books. Cassandra Faro, Account Executive. Client: Blink.

Print 60

Print Media Travel Wireless 60

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

Healthcare 137

Healthcare Journalism Local System 137

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Sometimes it might make sense to use your inexperience in an industry (and of course, willingness to learn through research, interviews, etc.) to your advantage to break into a new niche. We want to hear from you!

How To 105

How To Fashion Banking Industry 105

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St.

Blogging 78

Blogging Agency Community Local 78

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. Pitching a client’s story to a reporter is often the same as writing one, only on this side of things my clients and I have a vested interest in how the story is told. Rapid Fire Round.

Journalism 120

Journalism Newspapers Writing Report 120

ImPRessions - Crenshaw Communications

MAY 3, 2017

And exposure to eager PR students helps fill the new hire or intern pipeline. Consider panels, webinars, guest-teaching at local schools and more. For events or capturing the CEO in an interview, try VSCO for professional editing and filters for IoS and Android. Embrace technology and look for new tools.

Writing 149

Writing Education Pinterest Creativity 149

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. A5: It was when I worked remotely for a publishing company.

Measurement 40

Measurement Nonprofit Education Social Media 40

PRSay

SEPTEMBER 2, 2016

Coming out of college I came across an opportunity as a communications intern at Tennis Canada. Using local resources is huge. Whether it’s to tweak your pitch. Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. What was your PR experience prior to working at UFC? Your window becomes 10 weeks.

Sports 68

Sports Education Construction Television 68

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s done an extensive survey and in-dedpth interviews. For all of these reasons, she is among our top graduating PR students this year. Tori Olker, @toriiio.

Sports 0

Sports Leadership Internal International 0

ImPRessions - Crenshaw Communications

APRIL 23, 2019

But that’s not how things work— not when there are dozens of notable deals pitched daily. Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. In funding PR, size matters. Exclusive or embargo?

How To 149

How To B2B Pitching Storytelling 149

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I started professionally in 2003 as an intern at a small Birmingham, Ala. What advice do you have for PR people that want to pitch you?

Journalism 79

Journalism Meeting Newspapers Automotive 79

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. I had this very discussion with a student of mine at Boston University last night because she’s a local influencer, and people want to send her stuff.

Ethics 82

Ethics Travel Writing YouTube 82

Bianchi Biz Blog

MARCH 11, 2024

As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. The more people I get to interview, the merrier. My name is Laura Harris.

Automotive 92

Automotive Meeting Report Journalism 92

Deirdre Breakenridge

APRIL 6, 2015

As someone who’s seen Deirdre on stage in London, I know that her appeal and reach is truly international. regions to help create a resource that could help international marketers in considering their approach to North American PR. and West Virginia) media are more laid back – considerably more open to ideas and PR pitches.

Local 150

Local Internal International Pitching 150

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. An internal or external subject matter expert who specializes in your tour’s topic. Your Pitch Team. Your Spokesperson.

Media 120

Media Television Pharmaceuticals Radio 120

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal.

Ethics 71

Ethics Agency Journalism Corporate 71

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Although it was long overdue, the timing seemed right to interview this PR Rock Star. I know I wouldn’t still be in business for 35 years if my local media relationships weren’t deep and effective.

Local 94

Local Course Community Interviews 94

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

Communications 79

Communications Pinterest Reddit Radio 79

Communications Conversations

AUGUST 31, 2018

Yet I don’t think the PR-Journalist relationship is over–especially at the local level. But, in general, reporters don’t want a product pitch on a press release. Media conglomerates are eating up local news outlets. At Life Time, I spend a good chunk of time pitching stories to media across the country and Canada.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Broaden your recruitment practises, including sourcing, job descriptions and interview panels.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Victorious PR

FEBRUARY 22, 2023

In Authority Creator, Your team will learn HOW to craft the perfect foolproof narrative, How to discover your brand voice and tone, How to craft the perfect pitch, (Plus who to start pitching to!!) We will be dropping opportunities before anyone else has a chance to submit for them, putting YOU first in line for the golden stage!

Publicity 52

Publicity Video Pitching Google 52