Buchanan PR

NOVEMBER 29, 2023

The Rise of Social Commerce Social commerce is not a new concept, but its prominence has skyrocketed in recent years, driven by the explosive growth of platforms like TikTok, Instagram and YouTube. This convenience has redefined the shopping experience, reducing customer friction and increasing the likelihood of impulse purchases.

Social Media 80

Social Media YouTube Instagram Trends 80

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat. Sure, you can send messages back and forth, but it’s not the same as the engagement you get on Instagram.”

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Konnect Agency

OCTOBER 25, 2023

Instagram’s Collaborator Tool can help you reach new audiences by leveraging the impression power of both brands. Lack of Storytelling: Effective marketing often revolves around storytelling. Engage with them on social media, attend industry events, and maintain a genuine connection beyond pitching.

Marketing 52

Marketing Pitching Creativity Storytelling 52

5W PR

JUNE 7, 2021

Multimedia features and storytelling techniques can be used to create striking content. A measure of caution has to be used with this strategy. Instagram polls are interactive with their emojis and stickers. Relevant content. The texts can have specific information for one customer or wider messages for more than one customer.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way? It’s not a 9 a.m.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

OnePitch

OCTOBER 20, 2022

What’s your best tip for measuring PR? We’re lucky to work in an industry where measurement has evolved by leaps and bounds. If you’re answering ‘yes,’ PR measurement is on the right track. When it makes sense, I’ll also share an expert or client resource that could help add color to their future storytelling.

Media 96

Media Sports Agriculture Pitching 96

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. where we’ll be sharing more visual storytelling tips, tricks and resources. Here we go! Launching a new product?

Storytelling 28

Storytelling Tools Resources Instagram 28

wiredPRworks

SEPTEMBER 30, 2020

In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Interview: craft a compelling and true-to-life storytelling narrative. Diligent Data Measure: turn up online presence and connections to create your own communities. *

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. Fake followers, bots, and influence pods have become a real problem , especially on Instagram. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling.

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

DECEMBER 29, 2015

Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively. Learn how to build a brand journalism program with Cision’s free white paper! Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. One of the coolest dadfluencers is Chris Kyle (nearly 40k followers on Instagram). Chris’ Instagram is full of heart-warming interactions with his daughter.

Brand 55

Brand Branding Instagram Community 55

Barokas

DECEMBER 19, 2019

Still, even as tools and methodologies to measure the return of PR become more widely adopted and sophisticated, I think general awareness, positioning and brand building—the intangible benefits of PR—will continue to be a primary driver behind why companies invest in PR.” – Karli Barokas, CEO.

Marketing 78

Marketing Employee Trends Study 78

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Previously, so much of how you the c-suite would value comms and PR was sort of based on a lot of anecdotal stuff — “Are we getting coverage?”

Media 202

Media Storytelling Technology Data 202

wiredPRworks

NOVEMBER 18, 2020

For example, if your target group is millennials, Instagram may be a better marketing route than Facebook. The best way to convey your customer experience is via storytelling. My storytelling method is called CPR, which is Challenge Process Results. How are you going to measure your success? With no stops.

Content Marketing 52

Content Marketing Marketing System Reputation 52

ReimaginePR

JUNE 6, 2016

This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective. As for Instagram, the 18–29 crowd leads the way and doubles the amount of 30–49 year old users. That’s valuable insight!

Social Media 120

Social Media Media Instagram Advertising 120

Sword and the Script

OCTOBER 14, 2017

If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. He provides this education on Slide 34 which I’ve embedded it nearby (see his earlier rendition here ). The key point I’d like to underscore?

Corporate 63

Corporate Storytelling B2B Facebook 63

Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. If you’re looking for a reason to be optimistic about content marketing, it’s the fact that more people with the special combination of storytelling skills and business savvy like Margaret are now in charge of major marketing.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Cision

JUNE 9, 2016

Working with WE gave me that edge in having the opportunity to work with 360-degree communications mandates to drive measurable business impact for clients. WE’s processes are very focused on measurability and budget optimization – driving more organic influence and less through paid platforms.

Training 0

Training Leadership Brand Branding 0

prTini

SEPTEMBER 19, 2014

3 Social Media Measurement Tips to Improve Click-Through Rates. How to Use Instagram to Promote Your Products. The Power of Social Storytelling. Pay to Play – The End of Free Social Marketing? Industry Groups Release Wikipedia ‘Manual’ for PR Pros. The Secret Art of the Follow Up Email. Why Do People Trust J.K.

Tools 50

Tools Wikipedia Case Study Marketing 50

Solo PR Pro

AUGUST 11, 2015

Watch the #SoloPR hashtag on Instagram for attendee pics and #SoloPR on Twitter for live tweets, on-site photos and more! The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Small Business Storytelling Journalism 40

Shift Communications

DECEMBER 11, 2015

Measurement Continues to Evolve. Tools are getting smarter and faster, but there still is no one source of truth for measurement – and we shouldn’t expect it to magically arrive. Visual Storytelling Accelerates. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Beyond PR

SEPTEMBER 6, 2016

Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Just because you’re a B2B company doesn’t mean you need to avoid traditionally B2C channels like Instagram, Snapchat and Pinterest. Throughout your content experiment, measure the outcomes.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics 78

Analytics Digital PR Storytelling Local 78

Karen Freberg

SEPTEMBER 1, 2017

I love what the Tennessee Volunteers are doing on social media, but if I had to choose one platform they are really excelling in, it’s their Instagram account. This takes into account both the creative of the content on social media, but also the metrics (key to note of course for sponsorships and measurement reports).

Sports 45

Sports Social Media Trends Media 45

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Experiential storytelling. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Stop by his session and say hello! Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. This can mean digital video, creative Instagram posts, and inbound marketing techniques. We’re responsible for creating shareable content that engages users and requires new storytelling skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: PR Measurement ). Video performs best on Instagram. “A

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average. PR measurement.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Shift Communications

MAY 24, 2022

TikTok (and Instagram before it) helped give rise to “real people” influencers, with creators like Elyse Myers , Rod and Mikayla Nogueira growing huge followings with their honest product reviews and relatable storytelling. The days of measuring influencer marketing strategy efficacy by engagements and impressions are over.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Monitor and measure results: The job doesn’t stop the moment you promote the video. Facebook Insights, Instagram Insights, etc.) You also need to keep track of the media coverage and engagement your video content receives.

Video 87

Video Publicity Marketing Analytics 87

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. But founders look to evolve to unearth ways to generate measurable impact with content. Is your brand’s Instagram stalled at a few thousand followers?

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

MARCH 3, 2020

b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. And what are we actually talking about when we use the word ‘storytelling?’”. c) Instagram Video Posts Receive Twice the Engagement of Other Post Types via Matt Southern , Search Engine Journal , HubSpot and Mention. “A

Pitching 78

Pitching Instagram Survey Data 78

Konnect Agency

JUNE 8, 2022

Konnect’s website refresh focused on storytelling through simplicity. Like all things, we must measure to understand if these changes are working for us. Being desktop friendly and mobile friendly is a must. The reason consumers like browsing websites on mobile, outside of convenience, is the simple design.

Brand 52

Brand Branding Mobile Analysis 52

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Telling your story on SlideShare differs from telling your story on Instagram, Flickr, and Vine.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99