MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Burrelles Fresh Ideas

MAY 21, 2024

The awareness this month highlights is crucial for helping individuals understand how mental illness affects their lives, informing them about available resources, and highlighting advocacy methods for everyone, regardless of their mental health status. Pinterest is revolutionizing employee well-being with innovative initiatives. We can help!

Employee 90

Employee Pinterest Resources System 90

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

JULY 7, 2015

Journalists, PR pros and increasingly of late, marketers, are increasingly focused on telling stories as a technique for getting information across. There’s a certain danger, or responsibility perhaps, that goes along with storytelling. I always watched it, and it was extremely informative when I was younger.”

Storytelling 60

Storytelling Film Interviews Policies 60

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 22) “I am a storyteller and I look out for people.”. 22) “I am a storyteller and I look out for people.”.

Employee 150

Employee Print Writing Survey 150

Stephen Waddington

NOVEMBER 27, 2020

Chris Hopson, CEO, NHS Providers spotted an information gap between the Downing Street press conferences and what was happening on the frontline. It’s the start of a lovely relationship and an important piece of storytelling. FuturePRoof Five: The impact of COVID-19 on NHS comms is published at cost in print via Blurb priced £15.99

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

APRIL 14, 2016

We love them for obvious reasons: many are incredibly informative, taking the time to thoroughly explain an important topic, and how it affects and changes our world. We listen to learn, understand, and be able to better serve our clients in diverse industries, from technology and design, to food and beverage, and 3D printing.

Radio 120

Radio Interviews Storytelling Technology 120

Landis PR

JULY 25, 2022

This recent announcement yielded multiple broadcast and print stories. This then informs and enables the development of joint messaging. Within a partnership announcement, there should be enough storytelling, and media outlets, to go around. Photo courtesy of Pexels. Coordinate, don’t compete.

Pitching 98

Pitching Agency Print Storytelling 98

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. In 1891, August Oetker sold baking powder with recipes printed on the back. Four years later, John Deere launched The Furrow , a magazine providing information to farmers on how to become more profitable. Well, maybe not the hills.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. While traditional journalists seek to inform and educate, brand journalism aims to engage audiences and increase brand impact. In fact, custom content is 92 percent more effective than traditional advertising.

Journalism 120

Journalism Brand Branding Fashion 120

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Better inform your audience. inform audiences, promo film, personal connection, next company event. Storytelling is a huge part of PR and video marketing offers exactly that.

Video 62

Video Strategy SEO Engineering 62

Stephen Waddington

JUNE 16, 2019

Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Newspaper brands continue to suffer as readers shift from print to digital. Follow this link for more information and to access the full report. ?? This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Cision

JANUARY 28, 2016

Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. The fast food chain combatted the rumors by investigating its audience’s concern, providing factual evidence and distributing the information through its platforms.

Journalism 120

Journalism Brand Branding Employee 120

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Words matter, and the phrases and descriptions in your PR pitches or press releases — even on the phone, informally — can have lasting impressions and ramifications.

Instagram 159

Instagram Reddit Transportation Creativity 159

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

B2B PR Sense

JANUARY 5, 2018

PR also ensures that the information the journalist receives is accurate and the finished article doesn't have any factual errors. Or a correction be issued if it is in print. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR for Anyone

DECEMBER 27, 2023

From using yellow screens to combat moving words while reading manuals to employing sunglasses and printed materials on colored paper, she’s devised ingenious ways to navigate her work environment.

Airlines 130

Airlines Transportation Print YouTube 130

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. Today, consuming engaging videos for all information is paramount, and if you can’t speak that video language in Snapchat, Vine or YouTube, you will be irrelevant.

Storytelling 120

Storytelling Local Video Measurement 120

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ).

Survey 178

Survey Marketing B2B Study 178

Cision

JUNE 21, 2017

Start With Good Storytelling. Good storytellers can find a way to put the story in a way your audience wants it,” Frank says. Ask yourself: Are you forcing news and information there, or does the platform fit the content you’re sharing? It’s like a newspaper,” said Frank, a former print reporter. “It Know Your Audience.

Viral 112

Viral How To Storytelling Facebook 112

NewsWhip

JULY 29, 2020

The New York Times and The Washington Post are the most dominant of these publishers by a considerable distance, which makes sense due to their status as premier print institutions. . This mostly serves as a useful benchmark for the local publishers that will feature in the next two sections, but is interesting in itself.

Local 88

Local Comparison Trends Television 88

The Resolution Blog

OCTOBER 15, 2019

Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Matches were accompanied with a moo-ing sound and a link to SellMyLivestock, where the farmer could get more information on their match. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. The study found 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information. Try our services.

Survey 98

Survey Industry Leadership Study 98

Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.” It’s all about immediacy and velocity.

Pitching 120

Pitching Policies Ethics Mobile 120

Mark My Words

OCTOBER 2, 2020

I hope the whole subject of storytelling and conversation emerges with relatively clarity from our activity with Joey and Dexter, so I won’t keep banging on about it. I now had our THIRD story for the price of one as the papers rushed to print pictures of the dashing star of British motor-racing with his feathered friend.

Print 78

Print Course Fashion Storytelling 78

Critical Mention

MAY 8, 2018

Millennials are the last generation experiencing the shift from print to digital media firsthand. They know storytelling can happen with just about any visual: a 6.5-second Entertain, inform, or provide another type of value to your audience. The question becomes for a PR pro, what can you learn from them? Millennials.

Mobile 90

Mobile Education Technology Examples 90

Stephen Waddington

DECEMBER 15, 2021

Instagram’s web app makes it easier to upload and manipulate images and add accessibility information. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. Ofcom has launched a consultation to inform its next steps on media plurality in the UK.

Publicity 128

Publicity Government Guidelines Facebook 128

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. However media learn about you, once they decide they’re interested in you, they may well reach out to you for additional information and assets. Make sure your contact information is easily found. Other art and logos.

Media 120

Media Television Video Print 120

ReimaginePR

JULY 4, 2016

Vague terms are not only overused, but they don’t provide the reader with any concrete information that defines the true nature of your brand and what it stands for. Don’t forget to sign up for my free brand storytelling bootcamp to learn how to do just that!). Your homework: Weed out all the technical jargon from your brand story.

Brand 149

Brand Branding Storytelling Print 149

Communications Conversations

JANUARY 26, 2016

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. And people have many more vehicles to get information each day than they did, even just 10 years ago.

Media Relations 60

Media Relations Media Newspapers Print 60

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102

Wireless Storytelling Radio Analysis 102

Cision

APRIL 5, 2017

Unwinding of 75-years of post-World War II alliances, unwinding of the Jeffersonian ideal as a marketplace of ideas when we were unafraid of information and debating. These are highly activated bases that get information from one data point and assume it’s true. We have been on a journey of the proliferation of information.

Report 225

Report Media Advertising Advertising 225

Sword and the Script

MAY 22, 2018

It’s been fascinating to watch that evolution, from information scarcity and limited, expensive distribution channels to information over-abundance and limitless, virtually free distribution. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

DECEMBER 12, 2017

People are inundated with information like never before. Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. 13) Data says it’s fit to print. ” – Tom Pick | Webbiquity.

Marketing 107

Marketing Content Marketing Crisis Management Data 107