PRSay

JANUARY 8, 2019

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Storytelling can come to life in written, audio or video forms, or in a blend of all three.

Storytelling 163

Storytelling Media Nonprofit Radio 163

Onclusive

FEBRUARY 16, 2016

One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date on the latest and greatest in industry trends that inform compelling storytelling?

Storytelling 150

Storytelling Engineering Trends Data 150

Presspage

NOVEMBER 29, 2022

These teams are in need of a streamlined process that enables them to respond to media in a timely and consistent manner, maintain the narrative, and to focus on the proactive storytelling. It used to take us up to 15 mins to push information live, now this is possible in seconds and we do it ourselves.

Storytelling 78

Storytelling Tourism Crisis Strategy 78

The Hoyt Organization

NOVEMBER 24, 2023

In their world, information is a touch away, always ready for consumption. Consequently, this shift necessitates a new narrative for public relations in 2024, where purpose-driven storytelling and authenticity take center stage. What Is Purpose-driven Storytelling? It encapsulates the brand’s vision, mission, and values.

Storytelling 59

Storytelling Publicity Consumer Advertising 59

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Furthermore, Porsche's core values, including exclusivity, entrepreneurship, design, and performance, serve as the foundation for their storytelling approach. In today's digital landscape, content is everywhere.

Storytelling 78

Storytelling Data YouTube Strategy 78

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar. The post Where Do You Find Data For PR Storytelling?

Storytelling 149

Storytelling Data Survey Financial 149

Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Prohibition

OCTOBER 13, 2022

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. The most powerful tool in storytelling is personalisation.

Storytelling 62

Storytelling B2C B2B Consumer 62

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. Although I love words, science proves that visual information is simply easier to process.

Storytelling 120

Storytelling Infographics Video YouTube 120

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

Storytelling 149

Storytelling Data Insurance Insurance 149

Cision

MARCH 14, 2016

“We are bombarded with information. People are constantly trying to put information in front of us.” . — Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself.

Storytelling 120

Storytelling Skype Energy Software 120

Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. The post Once Upon a Time …: The Art of Storytelling appeared first on Shonali Burke Consulting.

Storytelling 105

Storytelling Case Study Writing Creativity 105

PRSay

FEBRUARY 14, 2024

For PR professionals, remembering King’s legacy might mean “making sure that the information you’re putting out there is culturally appropriate and sensitive to the respective audience” you’re trying to reach, Blackwell said. And Dr. King perfected the art of storytelling, something that’s crucial to being a minister.” Day on Jan.

Communications 155

Communications Storytelling Government Community 155

Ishmael's Corner

APRIL 24, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post “Bloody Hell, Someone Sent Me an Actually Informative Press Release” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 86

Storytelling LinkedIn Communications Publicity 86

ReimaginePR

AUGUST 8, 2016

If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. Let’s discuss my favorite tips for how to use storytelling in your crowdfunding efforts. For more information about creating an origin story, check this out: Your Origin Story. Click Here. You Should. Don’t worry.

Storytelling 120

Storytelling How To Video Resources 120

PRSay

JANUARY 18, 2018

No matter how words are used, they are the basis of sharing information. Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. Without words, we, as communicators, would not have jobs. To be sure, we’re using language and words differently these days.

Storytelling 146

Storytelling Tools Newspapers Study 146

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Is there any background information on interviewees you can include or information about your company that might support the plot of your story?

Storytelling 137

Storytelling Film Blogging Video 137

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

Social Media 93

Social Media Marketing Media Storytelling 93

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

PRSay

JANUARY 16, 2018

No matter how words are used, they are the basis of sharing information. Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. Without words, we, as communicators, would not have jobs. To be sure, we’re using language and words differently these days.

Storytelling 113

Storytelling Tools Newspapers Pitching 113

Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion.

Storytelling 136

Storytelling Sports Software Mobile 136

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Proactive ideas are a cornerstone of effective PR At its heart, PR is about managing perceptions through effective storytelling. Their focus should be on guiding the company on what to announce and how, rather than waiting to be fed information. , should be adept at building a robust PR plan independent of a set marketing template.

B2B 156

B2B Company Storytelling Retail 156

PRSay

FEBRUARY 21, 2023

They had an excellent program at the Defense Information School at Fort Meade, Maryland,” he said. Melton was guest speaker for the Feb. 16 episode of S&T Live , marking the one-year anniversary of PRSA’s monthly webinar series on LinkedIn. After studying video at a small college, Melton joined the United States Marines Corp.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Stephen Waddington

MARCH 17, 2021

I had to balance that with the fact that I’d been witness to so much and had a stack of information which I felt strongly it was in the public interest to reveal. Sellafield storyteller turns whistleblower I accepted the BBC’s invitation, ignored many mentors in PR, and stepped in front of the camera.

Storytelling 147

Storytelling Local Case Study Television 147

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

PRSay

FEBRUARY 12, 2024

For PR professionals, remembering King’s legacy might mean “making sure that the information you’re putting out there is culturally appropriate and sensitive to the respective audience” you’re trying to reach, Blackwell said. And Dr. King perfected the art of storytelling, something that’s crucial to being a minister.” Day on Jan.

Communications 86

Communications Storytelling Government Community 86

Masters in Communications

OCTOBER 30, 2018

Our minds favor stories as a way to transmit information because they involve us. We retain knowledge from stories far better than from rote repetition, and over centuries of passing information down this way, our brains have come to favor stories. Here's why storytelling is such a powerful tool: The Power of Synchronicity.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose.

Storytelling 36

Storytelling Community Industry Transportation 36

Cision

JUNE 14, 2017

People are willing to share their opinions about what makes a product good or bad, and you can use that information to tailor your stories so they have the greatest impact. This is storytelling 101 — without these elements, you don’t have a story. If you’re not sure what your audience is looking for, ask them.

Storytelling 142

Storytelling Brand Branding Consumer 142

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

Brand 78

Brand Branding Storytelling Software 78

PR for Anyone

OCTOBER 25, 2023

Through her storytelling, she sought to illuminate the diversity and richness of the African continent, challenging stereotypes and presenting a more nuanced perspective to her audience. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

Storytelling 130

Storytelling Airlines Film Healthcare 130

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

PR professionals and journalists alike are still grappling with what to do when a platform that had been a central conduit for information becomes a minefield of brand-unsafe content and unreliable narrators. Where’s that “replacement Twitter” we asked for, anyway?

Trends 320

Trends Mobile Twitter Consumer 320

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Let me tell you about one such story. to visit and play in Caine’s Arcade.

Storytelling 199

Storytelling Reddit Video Creativity 199

Ishmael's Corner

JULY 15, 2015

The Art Of Storytelling In Business Communications And Public Relations. The post Making That Pesky and Inaccurate Information on the Internet Go Away appeared first on Storytelling Techniques For Effective Business Communications. Techniques For Effective Business Communications. It’s not easy. Here’s the situation.

Exercises 60

Exercises Storytelling Groups Communications 60