Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. The announcement seemed to me more of a vision statement than a technology product release.

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How Phillips 66 uses its mobile app to keep employees informed and engaged

PR Daily

In response to the COVID-19 outbreak, the company is looking at new ways to use existing internal communications channels. This dramatic shift has made the job of internal communicators even more challenging—and critical—than before.

Creating an internal task force around return to the workplace

PR Daily

Back-to-the-workplace planning teams should represent diverse internal demographics as well, says Michael Bush, CEO of Great Place to Work. The post Creating an internal task force around return to the workplace appeared first on PR Daily.

5 Ways to Improve Internal Communication

Cision

Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. Treat your internal publics like your external publics. “Internal communications should not be treated as a one-size-fits-all proposition.”

4 tactics for courting international journalists

PR Daily

PR across most sectors has spilled over from domestic to international. Brand managers for products and services have targeted a global audience thanks to advances in technology, and that has resulted in a targeting of journalists on the same worldwide scale.

Monday Roundup: Internal Communications

Waxing UnLyrical

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The case for internal communications.

Traveler Expectations for In-Flight Technology

Cision

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences?

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We Can Control Our Communications Technology Destiny

PRSay

9 at the PRSA 2017 International Conference in Boston. No matter the size of the organization or the industry it operates in, every company faces the same challenge of effectively delivering important information and messaging.

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

Tech companies and digital platforms partner to share COVID-19 information. ” Why it matters: Getting the correct information in front of people is crucial during the COVID-19 pandemic. Internal communications. Technology updates.

Survey: Comms companies slow on the technology uptake

PR Daily

According to a survey from the Public Relations Society of America and APPrise Mobile , a sea change in how companies distribute internal content and coordinate messaging seems inevitable. Companies have been especially slow to invest in making internal content mobile-friendly.

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Working with Global Media: CNBC International and The Associated Press Share Tips

Business Wire

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International.

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

3 ways CRM technology can make PR pros’ lives easier

PR Daily

You don’t have to write everything down by hand, keep reporter information in tabbed folders on a shelf in your office or send snail-mail pitches. Technology can make your life easier. The technology you use should help you achieve this by enhancing the PR skills you already have.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference.

4 ways to get the most out of your communication technology

PR Daily

The technology that transforms our personal lives eventually finds its way into the workplace. In today’s mobile, mixed-media reality, we depend on internal blogs, community forums, and social media. Technology should be used to humanize and scale our communication, not to automate it.

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

The Centre for Data Ethics and Innovation provides independent, expert advice on AI and data-driven technologies. Follow this link for more information. Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. But public relations has always depended on persuasion, information, advocacy, the truth. Mobile, data and wearable technology.

Homebound? Turn Your Kids into Smart Voters

Scott Public Relations

When it comes to “down ballot” candidates, this may be challenging – sometimes there isn’t much information available. It took me an hour to find information on candidates running for judicial appointments in the 2018 election. Are you home with kids and running out of things to do?

How COVID-19 has taught comms pros to lean into their strengths

PR Daily

Now with (just) a moment or two to reflect, I see that our ability to tap into available information about our internal and external audiences—combined with pivoting to new engagement models—were pivotal to our success. Be agile with technology.

Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

Before arriving at Critical Mention, Yount served as president of Corente, a cloud networking-technology company. For more information please, visit www.criticalmention.com.

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What Makes News ‘News’

Scott Public Relations

Journalists have long been the “gatekeepers” of news and information in society. But even facing an intense increase in competition, reporters still rely on and look for some specific story elements to inform them which news is really ‘news’.

The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

In a digital age increasingly free of traditional informational gatekeepers, it often seems as if lies pilot a jet while the truth rides a scooter. Professor O’Connor highlighted three aspects of humans’ social natures that could affect how information spreads.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology.

What Makes News ‘News’

Scott Public Relations

Journalists have long been the “gatekeepers” of news and information in society. But even facing an intense increase in competition, reporters still rely on and look for some specific story elements to inform them which news is really ‘news’.

Being a Successful Communicator For Your Team

Scott Public Relations

Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down. As technology advances, and society moves forward with it, effective communicators don’t rest on their laurels with the system they have.

The “next normal” for managers: How to prepare

PR Daily

Extreme clarity makes sure your team understands what to know, feel, or do when you share information. Those feelings can distract your team from receiving information and working effectively. Use technology, and lots of it, to communicate and stay connected.

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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

In a digital age increasingly free of traditional informational gatekeepers, it often seems as if lies pilot a jet while the truth rides a scooter. Professor O’Connor highlighted three aspects of humans’ social natures that could affect how information spreads.

Wayfair donates to Red Cross amid internal protest over detention camps

PR Daily

We believe youth should sleep in beds with mattresses,” BCFS Public Information Officer Krista Piferrer said in an emailed statement. The post Wayfair donates to Red Cross amid internal protest over detention camps appeared first on PR Daily.

Avoid Alienating Your Audience

Scott Public Relations

If you collect customer data on demographics and purchasing history, make sure to use that data to inform your content as well as your marketing to avoid alienating your base. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Avoid Alienating Your Audience

Scott Public Relations

If you collect customer data on demographics and purchasing history, make sure to use that data to inform your content as well as your marketing to avoid alienating your base. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

7 ways to take a stand, engage talent and communicate internally

PR Daily

Experts agree that before planting your flag in an issue or patting yourself on the back for your good deeds, you should do a deep dive internally. How do you talk about yourselves internally and externally?

This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

The NRA’s response to physicians’ concerns was to inform them via Twitter to “stay in their own lane.” If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

The NRA’s response to physicians’ concerns was to inform them via Twitter to “stay in their own lane.” If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

3 keys to keep employees focused while working from home

PR Daily

As companies navigate this new landscape, leaders will need to figure out how to help their remote employees maintain their focus by addressing two key issues: technology and human interactions. Technology presents an opportunity and a challenge.

What Not to do With Social Media

Scott Public Relations

A more effective route is the 80/20 rule, where 80% of content is relevant but not directly about your business (like an industry article) and 20% involves product information or company announcements. Social media has become an incredibly effective tool in a brand marketer’s toolbox.

Annual USC Annenberg Study Finds Communicators Skeptical About Tech Innovations

PRSay

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. Thought Leadership disruptive technologies technology Trends

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CAPP Publishes Recommendations for Telehealth

Scott Public Relations

Providers need access to evidence-based research on the best practices for telehealth technology. Involving providers from a variety of specialties is the best way to ensure that such guidelines are comprehensive and informative.

Walgreens cuts 4,000 UK jobs at Boots, Starbucks requires masks, and Tinder tests video chat feature

PR Daily

Does your internal style guide match this rule? The numbers differ depending on the industry, with technology and advertising leading the way at 51%: Image courtesy of Fishbowl.

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