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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online. Though almost 60% of consumers in the United Kingdom think that technology companies are currently regulated the right amount, just over half of U.S. Users’ data collection and privacy aren’t consumers’ only area of concern, though.

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Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more. Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy. Internal communications.

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

The Centre for Data Ethics and Innovation provides independent, expert advice on AI and data-driven technologies. PRWeek Strategic Internal Communications conference I’ll be speaking about the challenge of communicating with internal audiences about AI at the PRWeek Strategic Internal Communications conference in London on 6 December. Follow this link for more information.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. But public relations has always depended on persuasion, information, advocacy, the truth. Mobile, data and wearable technology. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles.

Why public relations must wake up to wearables

PR Conversations

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

As public trust ebbs, workers turn to employers for info and assurances

PR Daily

Edelman SVP Jonathan Jordan taps polling data to explain how communicators can deliver reality to fact-starved internal and external audiences—and look toward the ‘next normal.’. As COVID-19 surges and people’s trust in government entities wanes, employees are seeking reliable information and guidance from their organizations. In the Q&A session after his presentation, an attendee asked about where to direct employees for reliable information to ease employee anxiety. “As

CAPP Publishes Recommendations for Telehealth

Scott Public Relations

Patients need to know what telehealth can and can’t do, how their privacy is protected, and when telehealth can complement or substitute for in-person care. Providers need access to evidence-based research on the best practices for telehealth technology. Involving providers from a variety of specialties is the best way to ensure that such guidelines are comprehensive and informative.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Following backlash over data sharing and privacy concerns, Zoom has been scrambling to fix its default settings to regain consumer trust and stop “Zoombombing” incidents. Among the privacy features Mr. Yuan now promises is an option for end-to-end encryption to safeguard conversations, he told the Journal. Zoom had previously advertised such a feature, but security experts discovered the underlying technology provided a lesser level of data protection.

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow.

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Big Tech Advertising: Olive Branch or Smoke Screen?


Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy. It’s rolling out a new News tab that promises to both pay publishers fairly as well as prevent the spread of false information. It’s made promises surrounding the consumer data privacy debate.

B2B Security Vendors: Prepare for Scrutiny

Shift Communications

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. How long will it be before B2B tech vendors, especially security vendors that supply the technological underpinnings of these public companies, are subject to the same scrutiny? b2b Crisis Communications Marketing Public Relations Strategy Technology Thought Leadership

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Apple’s Tim Cook slams lax U.S. data-protection laws

PR Daily

CEO Tim Cook was the messenger for Apple’s advocacy, which leant authenticity to the move, given his long history of supporting privacy. He issued his call for tighter security in a speech to the 40th International Conference of Data Protection and Privacy Commissioners. TechCrunch reported : “Our own information — from the everyday to the deeply personal — is being weaponized against us with military efficiency,” warned Cook.

Apple’s PR Showdown

ImPRessions - Crenshaw Communications

Journal reported that Apple’s internal communications team uncharacteristically sent reporters “favorable third-party reports about the company,” including five studies since the start of the year. But it did so in a way that invited support from data security experts and tech influencers and positioned the company as protecting the privacy of all iPhone users. It’s been a tough few months for Apple’s PR team.

Why 2020 will be a year of ‘actionable social purpose’

PR Daily

FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. Investors are more focused than ever on companies with strong track records in these areas, and companies are more clearly defining their efforts, including linking executive compensation to ESG goals such as fighting climate change and ensuring data privacy, cybersecurity, and diversity and inclusion. Data privacy regulations intensifies. There is too much information via too many outlets.

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more. Good morning, PR pros: A coalition of trade organizations and companies called Privacy for America has announced a “comprehensive new framework” proposal for privacy legislation across the United States. — Privacy for America (@privacy4america) December 3, 2019.

What’s Next in Public Relations? Let’s Ask My Students


They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. Some of the questions they’re addressing are just plain hard, like how to coherently explain blockchain, a technology little understood outside of a small group of experts, to consumers who soon may be relying on it to secure their online transactions and protect their privacy on social networks. I recently finished reviewing my PR graduate students’ thesis proposals.

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Technology has transformed everything we do, from our ability to swiftly discover and tightly target key opinion leaders (be they journalists, politicians, shareholders, stakeholders, or all of the above) with relevant, credible information—to our proven power to build robust virtual communities by creating enticing, engaging bridges to the brands we represent. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come.

ICCO engages with European governments on digital media and misinformation

Stephen Waddington

It’s an international organisation created to uphold human rights, democracy and rule of law in Europe, comprised of 47 member states. The Council of Europe does not make binding laws, but exists to create international agreements across a wider range of countries than the EU. It’s one of a number ‘private sector partnerships’ that the Information Society , sometimes referred to as the Information Department, has forged to inform and improve its policy making.

15 Social Media Trends to Follow in 2019

Critical Mention

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. This new technology enables 24/7 availability.

6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.

Building a Global Media Brand with HubSpot [Case Study]

PR 20/20

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity.

4 ways newsrooms shine the spotlight on company stars

PR Daily

Here’s how four organizations feature their internal experts and leaders. Whether your business is health care or aerospace, a modern newsroom is also an ideal place to promote internal expertise, tout specialists and humanize employees and customers through storytelling. Offer useful information on evergreen topics. American Express Open Forum recently published an article on “7 Steps to Ensure Customer Data Privacy.”

Everything You Need to Know About the TPP (But Were Too Scared to Ask)


Depending on where you get your news from, you’re either constantly bombarded with information about the Trans-Pacific Partnership (TPP) agreement, or you have absolutely no idea what we’re talking about. According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”.

Ashley Madison CEO steps down following hack

PR Daily

The company’s CEO, Noel Biederman, stepped down Friday, weeks after account information—including emails and logins—for Ashley Madison’s roughly 37 million users was posted online following a website hack. Not only did Ashley Madison promise its users secrecy, it also offered them the option of deleting the personal information associated with their accounts for a $19 fee. for information that leads to the arrest of the hacker(s) involved.

Why the GDPR applies to your business—regardless of your EU footprint

PR Daily

The GDPR (General Data Privacy Regulation) passed in the European Union (EU) in May of 2018 and is one of the most popular topics of discussion amongst businesses who may or may not conduct business on an international level. Combine the long reach of modern technology and the number of people living abroad, there’s likely information stored somewhere that affects EU citizens. It is more important than ever for privacy to be a top priority.

7 essential digital techniques all marketers should master

PR Daily

RELATED: Create powerful corporate content that engages both internal and external audiences ]. Data and privacy protection. For too long, digital marketers have taken personal data for granted, enjoying the benefits without securing it properly or thinking too much about privacy. go into effect, creating strict boundaries around what companies can do with people’s personal information with heavy fines for non-compliance.

Improving patient engagement with health-care-specific CRM

PR Daily

Health care organizations must implement innovative tools that gather the right information to provide value and improve the health care experience. RELATED : Learn the latest internal and external best practices to execute strategies from conception to completion. ]. By taking on a consumer-first approach, health care organizations can deliver timely, relevant and personalized information; build trust and loyalty; and, ultimately, improve upon their services.

Lawyering up on Data Protection and Cybersecurity

The Stalwart Blog

Metaverse Law focuses exclusively on data privacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant. And so as long as they’re collecting sensitive data, that could be customer data, customer lists, financial data, healthcare data, information in the Cloud, a lot of them are covered by these new laws.

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8 data protection tips for PR pros

PR Daily

After all, PR professionals often have access to important files like drafts of press releases yet to be distributed or spreadsheets with sensitive information on company financials. As the world has become more digital, the stakes for what hacking and phishing (when a scammer uses fraudulent emails, texts, or copycat websites to get you to share valuable personal information ) can do to an individual or organization are higher than ever.

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8 tips for health care organizations to foster better communication in 2016

Reputation Us

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts. With mobile technology comes engagement. Cultivate your internal audience for speed and timely communications.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport. Good morning, PR pros: Today’s technology trends call for particular skills, and communicators who embrace them are head and shoulders above the competition. Here are today’s top stories: Instagram privacy hoax hooks big fish. The California Consumer Privacy Act (CCPA) takes effect Jan.

15 Social Media Trends to Follow in 2019

Critical Mention

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. This new technology enables 24/7 availability.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

Through regular updates, we aim to give our community the opportunity to better understand the actions we take on their behalf and evaluate us based on up-to-date information. … Though the transparency report shows no takedown or user information requests from China, Wired reported that China made no requests to Facebook or Google during the same time period—probably due to the fact that none of the platforms can be accessed by Chinese citizens. “[M]any

9 Ways to Become a Marketing Artificial Intelligence Pioneer

PR 20/20

The report— Artificial Intelligence in Business Gets Real: Pioneering Companies Aim for AI Scale —broke responding companies into four groups: Pioneers (18%): Organizations that both understand and have adopted AI.These organizations are on the leading edge of incorporating AI into both their offerings and internal processes. But, at the most basic level, it’s just smarter marketing technology. And you can’t just go buy a single AI platform to replace all your existing technology.

10 tips for avoiding legal problems in emails

PR Daily

The confidential information you carelessly forward could cost you a major client. The policy must explain that the intranet and email are company channels, and that means there’s no expectation of privacy, says Scott Irgang, director of labor relations and employee engagement with the global technology company Pitney Bowes. Define what’s inappropriate information in an email. Internal emails are particularly dangerous,” says Thomas J.

A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. I welcomed that challenge as an opportunity to implement a stack of technology that enabled us to determine what our current audience and awareness really is, and measure that over time to show the effectiveness of our communications. Have you ever heard of telematics?

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Yahoo terse about spying allegation; others deny involvement

PR Daily

If the news of Yahoo’s data breach didn’t scare you, an additional privacy report might. The decision allegedly caused internal discord. CNet explained : Yahoo CEO Marissa Mayer chose to obey the directive, Reuters reported, a decision that prompted then-Chief Information Security Officer Alex Stamos to leave the company in June 2015. Like Google, Facebook opposed giving up information to government agencies.