5W PR

APRIL 18, 2024

Digital and social media The B2B tech media landscape is now ruled by the digital domain. Here, social platforms like LinkedIn operate as the new arenas for generating leads and raising brand awareness. LinkedIn LinkedIn stands tall as the go-to platform for B2B social media.

B2B 78

B2B Media LinkedIn Infographics 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data.

Communications 383

Communications Tools Google Resources 383

Burrelles Fresh Ideas

OCTOBER 17, 2023

It focuses on increasing awareness about cybersecurity risks and providing educational resources to help individuals and organizations better understand and mitigate those risks. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 111

Education Employee Measurement Agency 111

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement.

Resources 53

Resources Marketing SEO Engineering 53

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. Even today, this remains a valuable resource for us. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Landis PR

DECEMBER 11, 2023

Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences.

Strategy 59

Strategy Company Communications Construction 59

Cision

APRIL 13, 2017

That opens up an earned media opportunity for communicators, because journalists still rank news releases as one of their most valuable resources, in this environment of cutbacks. That means following a few key strategies to increase the chance of earned media pick-up. Use a trusted distribution service.

Media 210

Media Automotive Resources Product Launch 210

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Don’t know where to start?

Strategy 276

Strategy How To Media Infographics 276

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused.

Marketing 69

Marketing eBook Resources Tools 69

Buzzstream

FEBRUARY 1, 2024

— Resource Page Outreach Resource pages are pages that list multiple resources in the form of links. If you want a page to include your resource, include a compelling reason. Subject Line: [Topic] resource for [Website Name] Hi [First Name], I came across your resource page on [Research Page Title] – [personalize].

Pitching 87

Pitching Infographics Survey Resources 87

Newsfile

NOVEMBER 14, 2023

As well, encourage social media engagement by creating shareable moments , just like the first red cup of the season. This approach not only informs but also positions your brand as a knowledgeable resource in your industry. Importantly, this emotional connection is something that any brand can match.

Examples 116

Examples Energy Retail Product Launch 116

Beyond PR

SEPTEMBER 27, 2016

Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Infographics or images with quotes relevant to the show.

Social Media 40

Social Media Trade Shows How To Media 40

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97

5W PR

JULY 15, 2020

Digital media kits, housed either on the company website or online newsroom, are beneficial to media targets. Modern media kits are future-proof and adaptable. Additionally, the company has the option to make updates to a media kit as needed and fix any errors that are noticed post publication. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

MaccaPR

JUNE 23, 2015

Public relations professionals may be expert at media relations, key messaging and corporate communic ations, but few of us are great graphic artists. Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros.

Social Media 48

Social Media Media Infographics Instagram 48

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. It’s about being a memorable and a valuable resource.

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

MAY 17, 2022

Companies can also find people on social media platforms that provide businesses with news coverage at a faster pace. These could be industry experts, social media influencers, as well as long-term customers that are more than willing to talk about their positive experiences with the business. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Consider that the goal is not to immediately sell products or services, but rather to be known as a respected, trusted resource. Commitment: Think about your commitment.

Leadership 52

Leadership Infographics Resources Social Media 52

Deirdre Breakenridge

JULY 18, 2016

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). Summer class for the UMASS Journalism Online Program is officially in session. Listen” strategically by monitoring Twitter conversations.

Community 150

Community Twitter Infographics Tools 150

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Social Media Statistics from 2020. Traditional media drives social media.

Survey 176

Survey Marketing B2B Study 176

Deirdre Breakenridge

MARCH 12, 2015

Because of social media, we’re able to use our creativity and apply our skills in other areas that were not traditionally in our wheelhouse. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. Creative PR 2.0

Creativity 150

Creativity Web Social Media Data 150

Burrelles Fresh Ideas

JUNE 13, 2023

In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Maximizing returns on limited resources means deploying tactics thoughtfully at every stage, from planning to execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

JULY 31, 2017

You also need content that’s visible in social media. It has to solve a problem or answer a question by providing that comprehensive, accurate, exceptional information or resources. Get it out there and amplify it in any way possible – promote it on your own social media channels. What kind of content?

Engineering 188

Engineering Interviews Infographics Social Media 188

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Its site provides a true depiction of contemporary media, as well as tips and tricks.

Blogging 68

Blogging Education Resources Creativity 68

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

Video 149

Video Case Study Agriculture B2B 149

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Content, content and more content.

Case Study 210

Case Study How To Infographics SEO 210

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Best of all, the new content will use fewer resources than similar pieces created from scratch. Reframe it for a new audience. Connect with Lisa on Twitter: @LisaArledge.

Content Marketing 161

Content Marketing Infographics SEO Video 161

Cision

DECEMBER 20, 2017

The company has put extensive effort into making itself a valuable resource and gaining a reputation as an expert in the field. They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media. Brainstorm Related Topics. debt from sources like the U.S.

Industry 222

Industry How To Insurance Insurance 222

Rock the Status Quo

SEPTEMBER 2, 2015

Are we focused on social media platforms with hardly any users? S ocial media is fantastic – but choosing the right platforms to focus your effort is critical. The marketing industry overflows with massive hype about social media – but is it worth the time investment? There’s a MASSIVE DIFFERENCE.

Instagram 100

Instagram Pinterest YouTube Social Media 100

PR 20/20

FEBRUARY 7, 2023

Potential customers will spend this portion of their journey looking for resources, opinions, insights, and answers specific to their needs. Social media posts Use social media to share industry news, tips, and relevant information with your audience. 12 Questions You Should Ask Google Analytics Every Month 2.

Examples 52

Examples eBook Infographics Analytics 52

The Proactive Report

FEBRUARY 20, 2017

GO beyond social media and start a personal relationship with your important contacts. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Distribute your content wisely : You need to maximize owned, earned, paid and social media.

Digital PR 113

Digital PR System Infographics Banking 113

Presspage

JUNE 4, 2019

Paired with a smart social media strategy, brand journalism can build relationships with a customer base, increase loyalty and, eventually, lead to a greater conversion rate. If you’re managing your brand’s social media accounts, you might have already done this to a certain extent. Rally the Troops.

Journalism 68

Journalism Strategy Brand Branding 68

Presspage

JULY 5, 2017

Goals for PR departments PR departments at larger educational organizations may deal with many different internal departments that call upon their time and resources, while PR teams working for smaller educational organizations may find it difficult to get their message out there. At least, not anymore.

Education 84

Education Resources Internal International 84