PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement.

Resources 53

Resources Marketing SEO Engineering 53

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. Even today, this remains a valuable resource for us. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused.

Marketing 69

Marketing eBook Resources Tools 69

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97

Burrelles Fresh Ideas

JUNE 13, 2023

In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

FEBRUARY 9, 2024

(Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. Here are three key tactics for taking advantage of social media during a trade show.

Social Media 40

Social Media Trade Shows How To Media 40

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Deirdre Breakenridge

MARCH 12, 2015

Because of social media, we’re able to use our creativity and apply our skills in other areas that were not traditionally in our wheelhouse. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. Creative PR 2.0

Creativity 150

Creativity Web Social Media Data 150

Rock the Status Quo

SEPTEMBER 2, 2015

Are we focused on social media platforms with hardly any users? S ocial media is fantastic – but choosing the right platforms to focus your effort is critical. The marketing industry overflows with massive hype about social media – but is it worth the time investment? There’s a MASSIVE DIFFERENCE.

Instagram 100

Instagram Pinterest YouTube Social Media 100

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Its site provides a true depiction of contemporary media, as well as tips and tricks.

Blogging 68

Blogging Education Resources Creativity 68

Presspage

JULY 5, 2017

Goals for PR departments PR departments at larger educational organizations may deal with many different internal departments that call upon their time and resources, while PR teams working for smaller educational organizations may find it difficult to get their message out there. At least, not anymore.

Education 84

Education Resources Internal International 84

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. Where do you go to learn about your favorite tools, apps, and resources?

How To 44

How To Resources Infographics Tools 44

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Guides and eBooks: These long-form, comprehensive resources offer an opportunity to showcase expertise, provide in-depth insights, and generate leads.

B2C 52

B2C Case Study B2B Content Marketing 52

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. It’s a simple metric – easy to track.

Local 100

Local Journalism Infographics Social Media 100

ImPRessions - Crenshaw Communications

MARCH 10, 2017

There are other tangible benefits to guest blogging including landing backlinks from key sites and greater visibility in more than one community. For example, heightened exposure has helped elevate indie tech reviewer Carley Knobloch, who parlayed her posts into many on-air television spots as an expert media resource.

Blogging 136

Blogging Writing Engineering Analytics 136

Waxing UnLyrical

AUGUST 29, 2019

A simple tactic to gain more followers on social media is to start following other pages. Another common trick for increasing followers on social media is through buying traffic. Infographic via smallbizgenius. In this post, we’re going to go through the red flags that tell you to move on to a different influencer.

How To 74

How To Infographics Sports Small Business 74

ReimaginePR

AUGUST 1, 2016

We’ll show you some of the best practices for getting your brand noticed in this extra resource. Focus on One Social Media Platform. Be on only one social platform? So, whether or not you actively cultivate a community on Facebook, you should definitely use it to market your business. Click Here.

Brand 120

Brand Branding Marketing How To 120

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. So if imagery inspires you, start there.

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. Social media. Earned media. Owned media. Paid media. ?. No, gamers are a big community.

Facebook 116

Facebook Video Brand Branding 116

Waxing UnLyrical

JUNE 17, 2013

The Ugly Side of Social Media Sharing. 8 Steps To Effective Content For Social Media. Why: Great tips from Michael Brenner to perfect your social media presence that apply to all outlets including Facebook. Infographic: How to create the perfect Facebook profile picture.

Facebook 100

Facebook Social Media Infographics Resources 100

Sword and the Script

MARCH 19, 2018

The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work.

Survey 73

Survey Trends Communications Storytelling 73

Waxing UnLyrical

FEBRUARY 10, 2014

Mike Allton offers ways you can incorporate Valentine’s Day into your marketing strategy, shares a fun infographic, and tons of quotes. Social Media and the Power of Community and Connection. How do you show your social media community, your business colleagues, and your customers/clients some love?

Infographics 80

Infographics Community Resources Web 80

Waxing UnLyrical

DECEMBER 2, 2013

In this post for the Social Media Hat , Calvin Sellers covers how you can make your small business stand out from the crowd. 7 Productivity Tips and Tools for Social Media Users. Why: Social media can take an exorbitant amount of time, time that could be better used towards business development activities.

Small Business 100

Small Business Infographics Facebook Resources 100

Waxing UnLyrical

MAY 20, 2013

Why: Information overload is a common ailment for anyone who works in social media. Why: If you didn’t read this post when it published not that long ago, here it is again; it covers tools that help you manage email, scheduling, social media, and more. 20 free tools to evaluate social media.

Tools 90

Tools Infographics Google Resources 90

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

OCTOBER 31, 2017

Social media. Next, further assess your business using the resources offered exclusively in the Performance Pack. The Marketing Performance Pack is an Excel workbook with resources and templates that complement The Marketing Performance Blueprint (but, you don’t need to the book to get started). Lead sources.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Waxing UnLyrical

MAY 5, 2014

Seven thousand-plus nonprofits in 120 communities across the country are participating – an astounding number. Here’s an infographic that provides a visual snapshot of the event, including its historical context and key statistics. Social media should be your Main promotional channel. Keep it visual.

Local 73

Local Nonprofit Infographics Facebook 73

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. You don’t have to devote all your resources to one type of promotion.

Publicity 65

Publicity Small Business Advertising Advertising 65

Waxing UnLyrical

MAY 16, 2013

Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. And even if it “goes away” at some point, what it’s taught us about two- and multi-way communication, not to mention brevity, is remarkable.

Twitter 79

Twitter Infographics Resources Social Media 79

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

Solo PR Pro

JUNE 1, 2015

Members of the Solo PR Pro community know I’m a firm believer that regular breaks are critical to enjoying a long-term, successful career as a Solo PR Pro. Ultimate Social Network Cheat Sheet for Image and Video Sizes [Infographic]. Chat Recap: Client Reporting Best Practices with Christine Perkett. We’ve earned it!

Infographics 40

Infographics Conference Community Education 40

Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. Complainers jump on social media, because it brings audience to their voice.

Social Media 100

Social Media Media Customer Service Resources 100

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. Developing social media marketing policies. Some companies allocate budgets for promotion on social media.

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

AUGUST 11, 2016

Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. In fact, the Chief Marketing Officer Council reported 65% of senior marketing executives believe that visual assets are core to how their brand story is communicated.

Marketing 43

Marketing Mobile Engineering Technology 43