The Hoyt Organization

FEBRUARY 12, 2024

Over the past two years, this platform has changed its algorithm and features, making it an even more valuable resource for PR success. Create A Clear Strategy A clear PR strategy for LinkedIn is vital because your professional reputation precedes you on this platform. This approach adds depth and credibility to your brand.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. Extract Data from your Content and Design an Infographic. People love infographics. An Infographic is a way of exposing your content to more readers.

eBook 108

eBook Infographics Pinterest How To 108

PRSay

JUNE 11, 2021

We regularly used this resource to monitor their takes on certain topics (what’s [going on] with testing, what’s the next challenge in the United States or abroad, what are experts saying about the vaccine timeline, etc.). Even today, this remains a valuable resource for us. As the No.

Publicity 158

Publicity Social Media Report Fashion 158

Shift Communications

JANUARY 2, 2019

Now the questions include: What can I do to manage and enhance the reputation of my company? Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions. How can we improve our search rankings?

Analysis 95

Analysis Infographics Internal International 95

Doctor Spin

JANUARY 5, 2024

Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. Reputable Sources: Trusts content from reputable environmental organizations and NGOs. PR Resource: The Publics You become what you think, say, and do.

How To 52

How To eBook Corporate Groups 52

Burrelles Fresh Ideas

JUNE 13, 2023

In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Maximizing returns on limited resources means deploying tactics thoughtfully at every stage, from planning to execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ReimaginePR

JUNE 27, 2016

Bonus: We’ll show you what to toss out of your PR toolkit in this free resource. Your Online Reputation Matters More Than It Used to. Back in the day, having a website was all you needed to build an online reputation. Click Here. Brand management is here to stay—there’s no doubt about that. Media Kits Are a Must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

Rock the Status Quo

NOVEMBER 8, 2015

I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. There is a direct line between social media and corporate reputation. Their nonresponse impacts my level of trust and certainly impacts their reputation if I express my displeasure.

Social Media 100

Social Media Media Customer Service Resources 100

PRSay

JUNE 26, 2016

For a minimal investment of time and resources, you learn more about your audiences, create more compelling stories, uncover potential damaging issues, deliver better experiences that result in stronger relationships and trust, and have the flexibility to adjust your messaging in real-time for greater results.

Social Media 113

Social Media Media Infographics Community 113

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. It will help you build trust and reputation with the right audience, and help your message be found when they are looking for it.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. It will help you build trust and reputation with the right audience, and help your message be found when they are looking for it.

Case Study 100

Case Study Infographics Journalism Writing 100

Cision

APRIL 7, 2017

It’s about being a memorable and a valuable resource. Influencer campaigns are less about driving sales and more about altering opinions and gradually steering a brand’s reputation. You’d pay for a photo shoot or an infographic or a video production, right? I become a mini-expert on the journalist I’m pitching.

Pitching 228

Pitching Agency Social Media Creativity 228

Presspage

JULY 5, 2017

Goals for PR departments PR departments at larger educational organizations may deal with many different internal departments that call upon their time and resources, while PR teams working for smaller educational organizations may find it difficult to get their message out there. At least, not anymore.

Education 84

Education Resources Internal International 84

Stern + Associates

AUGUST 13, 2014

Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Reputation. The ultimate aim of thought leadership is to influence decisions and be known as a trusted resource for forward-thinking ideas and expertise.

Leadership 81

Leadership Reputation Measurement Video 81

MaccaPR

MARCH 7, 2016

So why would you bury the link to one of your most valuable company resources, its newsroom — especially for such an important audience as journalists who cover your company? If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. The key for reactive campaigns like this is to keep concepts simple and to ensure there’s minimal resources needed. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’.

Digital PR 170

Digital PR Industry Strategy Film 170

ReimaginePR

AUGUST 29, 2016

In social media, it’s more important to build a relationship with your audience by defining yourself as a trusted and authoritative resource on your subject matter. You want your audience to think of you as the definitive resource on whatever topic. You can curate a positive reputation as a brand that always answers back.

Social Media 149

Social Media Marketing Media Facebook 149

Buzzstream

DECEMBER 13, 2023

From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. This press release tool supports multimedia integration within press releases, including images, videos, infographics, and other multimedia elements, which can typically help secure coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. This press release tool supports multimedia integration within press releases, including images, videos, infographics, and other multimedia elements, which can typically help secure coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

FEBRUARY 15, 2024

Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. Google’s Safe Browsing Transparency Report is a free resource that will help identify individual pages that may be spammy. SpamHaus can also determine the status of IP addresses, domains, and senders.

How To 71

How To SEO Google Examples 71

Norton's Notes

JULY 17, 2014

The media industry has also adapted – albeit slowly – its practices to use it as a credible source/resource to help find leads and qualify stories. This includes the widely derided infographic, blogs, tweets and video through to clever more sophisticated social media applications. Image credit to: Luigi Diamanti.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

The Proactive Report

JANUARY 30, 2015

SF: Pew Research found that as the media resources dwindle more and more PR content is being published verbatim. You can download the full infographic of the 15 skills here. SF: Online Reputation Management. Reputation Management has always been a core PR function. These 15 skills can lead to success.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Source: Fend Off Reactionary Cuts ). Source: Should PR Report to the CEO or CMO ).

Survey 178

Survey Marketing B2B Study 178

Buzzstream

MAY 9, 2018

They are mostly doing things like resource page outreach and link reclamation (unlinked mention) campaigns. SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building.

Data 120

Data SEO Groups Pitching 120

PR Fuel

MARCH 17, 2020

You don’t have to devote all your resources to one type of promotion. It might mean providing quick tips in a video or on an infographic. One of the primary resources used by both big and small businesses is the media. Develop a good reputation from the start. Each discipline has its pros and cons.

Publicity 62

Publicity Small Business Advertising Advertising 62

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. And, the reality is, in this digital world, relevance is even more important than reputation. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. And, it didn’t just tell, it showed.

Healthcare 78

Healthcare Storytelling Communications Local 78

Buzzstream

AUGUST 13, 2018

DA 20-40: Decent sites that are good targets for high volume outreach campaigns (broken link building, resource pages and the like). For example, if a journalist has just covered the most common bad sleep habits, they will be unlikely to be interested in your infographic about “The Five Most Common Bad Sleep Habits”.

Google 117

Google Measurement Advertising Advertising 117

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. It seems like kind of a shame (and a waste) to spend so many resources writing a press release only for you to send it out and forget all about it. Are You Getting the Maximum Mileage from Your Press Releases?

Web 40

Web Pitching Local Report 40

MaccaPR

AUGUST 5, 2015

What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more. Take it from someone who has lead and managed teams for years.

Blogging 48

Blogging Employee Corporate Google 48

Contently - Strategy

NOVEMBER 27, 2018

For us, a primary keyword is “content marketing resources”–it’s a frequent search term that just about everyone in our audience cares about. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion.

Strategy 112

Strategy How To Content Marketing Analysis 112

Contently - Strategy

NOVEMBER 1, 2023

That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on. Atom 5: An infographic that features important data about automation trends (which are all contained in your eBook) and showcases your expertise. Of course, creating all that content sounds daunting.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52