Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. The state of journalism in 2022. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. Always start with a clear strategy.

Pitching 58

Pitching Media Journalism Data 58

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven journalism is the future.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. That concept actually guides much of our strategy at Cision.

Brand 120

Brand Branding Media Infographics 120

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. Finding new ways to express your message and connect with your audience, such as visuals like infographics or vlogs, can help elevate your brand from the competition.

Financial 168

Financial Infographics Pitching Consumer 168

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. >>> Related: The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML].

Survey 78

Survey Media Relations Report Media 78

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. “Pay-per-click will also likely go up for social media ads.”

Privacy 124

Privacy Google Advertising Advertising 124

PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

Publicity 158

Publicity Social Media Report Fashion 158

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. This could mean sharing news via a YouTube video or creating an infographic on a recent industry trend. Use the intel to inform your engagement strategy and build relationships with your audience. Images via Pixabay: 1 , 2 , 3.

Trends 120

Trends Mobile Media Infographics 120

Sword and the Script

JANUARY 14, 2017

In a world where every company is a self-proclaimed “leading provider” saying your product is #1 is not a winning marketing or sales strategy. This tells me the trend towards long-form in content marketing is bleeding over into journalism, which means something for press releases: publish fewer and write longer; provide insight.

B2B 60

B2B Pitching Survey Study 60

Sword and the Script

APRIL 13, 2019

We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 3) The CMO Council infographic on CMO priorities. with One Easy Fix?

Study 118

Study Survey Infographics B2B 118

Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. This is one of the reasons I tell PR students that a minor or emphasis in multimedia journalism and journalistic writing is a solid choice. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Critical Mention

JANUARY 3, 2018

Why do many PR majors graduate with a degree in Journalism? Learn what makes a compelling visual, be it a photo, video or infographic, so you can contribute to this part of the campaign as well. Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Cision

AUGUST 26, 2015

Global Strategy Director at Edelman Digital. President of Convince and Convert – a strategy consulting firm. STRATEGY: How To Allocate Your Time On #SocialMedia @Bigullak #SMM #ContentMarketing #CMO pic.twitter.com/tU4tvJjtUu. Social strategy from NGO in El Salvador — love emoji on paper! link] #Adweek.

Social Media 120

Social Media Twitter Media Nonprofit 120

Presspage

JULY 5, 2017

Read more about how the Metropolitan State University of Denver uses the newsroom for brand journalism. Social media channels are an important aspect in a PR strategy, make sure to direct your attention to the channels your audiences are actually using. A vital part of your PR strategy is your own website.

Education 84

Education Resources Internal International 84

The Proactive Report

JUNE 4, 2016

This platform is more about a visual journal of sorts. Infographics are your key language elements here. Take an image and create a visually engaging infographic by adding important data points, or create a diagram to highlight elements of interest. This image was created to highlight some key points.

Social Media 100

Social Media Media Infographics Pinterest 100

Beyond PR

JUNE 19, 2017

The company also strived to be more transparent with its “Our Food, Your Questions” campaign, which included behind-the-scenes videos and infographics explaining its production process and allowed customers to have their questions answered in real-time by employees. Conclusion. Follow him on Twitter @nbell94102.

Communications 69

Communications How To Telecommunications Employee 69

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Presspage

AUGUST 15, 2017

Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. ” What’s happening in public relations is happening right now in independent journalism. 1) Marketing embraces sustainability.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative.

Creativity 77

Creativity Study Survey Advertising 77

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. “I’ve been telling stories in one way or another my entire life.”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. It means it’s time to get creative.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Sword and the Script

FEBRUARY 24, 2015

If you enjoyed this post, you might also like: Infographic: B2B Marketing Budgets Focus on Content, Digital. Moorman directed the research. Respondents also said just 18.9% of social media activities are conducted through outside agencies. The response rate was 10.9%. Image credits: The CMO Survey, Christine Moorman, SlideShare.

Mobile 60

Mobile Study Marketing Survey 60

Buzzstream

JUNE 5, 2024

We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. There are also asset-less digital PR strategies that include pitching quotes to journalists. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Doctor Spin

JANUARY 5, 2024

Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. A PR persona can help PR professionals tailor communication strategies to effectively engage with individuals who share similar communication behaviours. M/C Journal, 17, 1–10.

How To 52

How To eBook Corporate Groups 52

Contently - Strategy

APRIL 24, 2019

Review your existing content strategy. In 2019, most people understand the importance of a content strategy (even if only a little more than half have one.) A content strategy is a living document. If you’re trying to scale, that’s a great time to take a step back and review your strategy.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Cision

MAY 3, 2017

Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”. Confidence in the media has recently eroded due to the recent U.S.

Brand 253

Brand Branding Government Ethics 253

Melissa Agnes

AUGUST 20, 2014

Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. One way I do this is by having students create infographics around a given topic.

Social Media 279

Social Media How To Infographics Media 279

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." Still on the fence about adding podcasts to your marketing strategies?

Company 113

Company Interviews Print Pitching 113

Rock the Status Quo

JULY 30, 2015

The below infographic outlines the major issues pretty well. What would happen if they created targeted, promotional and educational social media campaigns using their own platform, integrated into an overall PR larger strategy? Twitter’s huge problem in one chart [link] pic.twitter.com/W3TlDcslYc. Before it’s too late.

Education 100

Education Social Media Twitter Content Marketing 100

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ReimaginePR

SEPTEMBER 5, 2016

But, that’s okay, because by creating a solid blog strategy, you can find your audience. You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers. Infographics. Use Imagery.

Blogging 120

Blogging How To Infographics Writing 120

Beyond PR

MAY 3, 2017

Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”. Confidence in the media has recently eroded due to the recent U.S.

Brand 55

Brand Branding Government Ethics 55

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. One contact at a client company is convinced that a particular strategy is perfect, but a different contact at the same company demands that we focus on some other strategy. You need to mediate.

Agency 48

Agency Real Estate Social Media Writing 48

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. This is true in the grander scheme of marketing strategy as well. Thought Leadership Isn’t A Content Strategy. If you enjoyed this post, you might also like: Infographic: Content Marketing Divide; Rich Getting Richer.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote.

Media 111

Media Journalism Content Marketing Education 111