Ishmael's Corner

OCTOBER 10, 2016

The post The Untold History of the News Release (Infographic) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Cision

FEBRUARY 5, 2016

The emergence of native advertising on editorial sites is giving birth to a new discipline that combines marketing and journalism. We may soon see this discipline taught in universities, but for now, journalists entering the field must learn about marketing, while marketers must gain a firm grasp of journalism. From Netflix, natch.

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Presspage

JUNE 4, 2019

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. ” Now, think about the “why.”

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Journalism Strategy Brand Branding 68

Masters in Communications

DECEMBER 10, 2018

Today's journalism is a far cry from what it used to be. Journalism as a whole has changed in response. Let's take a look at what journalism is today, and some of the people changing it. What Really Is Journalism? Journalism is the act of gathering, assessing, creating, and presenting news and information.

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Journalism Newspapers Web Data 65

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. 7 Reasons Traditional Media is Still Relevant in PR 1.

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Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

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Journalism Digital PR SEO Wikipedia 50

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one.

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Storytelling Data Data-Driven PR Infographics 189

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. The state of journalism in 2022. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. One thing that hasn't changed?

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PRSay

MAY 12, 2023

It’s a tried-and-true bit of writing advice, one I remember from college journalism classes, and it applies here: Find ways to engage all the reader’s senses in your writing. The second way to make numbers more relatable is to display them as infographics. Show don’t tell.

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Employee Communications Storytelling Corporate 132

Contently - Strategy

JULY 20, 2020

When I say “content,” I’m not just talking about top-funnel blog posts or infographics. For years, the way we defined content was arbitrarily limited, perhaps because people like me felt squeamish about overstepping their roles when they left full-time journalism for full-time marketing in the early 2010s.

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Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

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Landis PR

JULY 5, 2022

Here are samples of some of the rest of the highlights that stood out in the surveys: The fight against “fake news” was the biggest challenge for journalism in the last year. What makes a story shareable is a subject connected to a trending story and/or contains an image or an infographic. Muck Rack State of Journalism Report.

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Survey Media Pitching Study 52

Cision

MAY 17, 2016

Cision’s 2016 State of the Media Report found that journalists saw multimedia journalism and video- and image-based content as two of the most important trends of 2015. By providing journalists with images, videos and infographics that they can use in their stories, you’ll increase the likelihood that they’ll cover your brand.

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Survey Infographics Meeting Journalism 180

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. Follow him on Twitter @cglynch.

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Deirdre Breakenridge

JULY 18, 2016

Summer class for the UMASS Journalism Online Program is officially in session. The ability to create infographics, posters, reports and templates for free, or with a premium subscription, can really make your tweet stand out in a newsfeed. I started out using Pablo by Buffer and Canva and now I’m a Piktochart power user.

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Cision

MAY 26, 2016

Finding new ways to express your message and connect with your audience, such as visuals like infographics or vlogs, can help elevate your brand from the competition. You’ve earned clients coverage in publications such as The Wall Street Journal, Reuters, CNBC and more. What’s your secret to media relations success?

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Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. >>> Related: The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML].

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Survey Media Relations Report Media 75

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. This could mean sharing news via a YouTube video or creating an infographic on a recent industry trend. But with so much constant change, how can your brand keep up?

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Trends Mobile Media Infographics 120

Cision

JANUARY 22, 2016

According to Cision’s 2015 Global Social Journalism Study , 39 percent of journalists see experts as an important source of information. If you can present your story or data in an interesting way, such as with an infographic, you’ll make it easier for journalists to access and reference your content in their story.

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Media Infographics Reputation Study 120

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. Is that what today’s journalism stands for? I’d seen it before, but here’s what struck me about it this time: publications are using vanity metrics to determine if a story is successful or not. What does that actually mean?

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Cision

FEBRUARY 10, 2016

Learn how with Cision’s free Brand Journalism white paper! Include a video post or infographic in your blog lineup. You do that by first creating really awesome content, and then sharing it the right way. Here’s how. Research Your Topics. Want to drive results through your content? So how can you stand out? Find your own angle.

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Critical Mention

JANUARY 3, 2018

Why do many PR majors graduate with a degree in Journalism? Learn what makes a compelling visual, be it a photo, video or infographic, so you can contribute to this part of the campaign as well. Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do.

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Measurement Content Marketing Writing Infographics 119

Buzzstream

FEBRUARY 3, 2021

Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Gisele Navarro , CEO of Neomam, explains, “Infographics allow us to compile large amounts of information and present them in an easy-to-digest way.”.

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PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

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Publicity Social Media Report Fashion 157

The Proactive Report

JUNE 4, 2016

This platform is more about a visual journal of sorts. Infographics are your key language elements here. Take an image and create a visually engaging infographic by adding important data points, or create a diagram to highlight elements of interest. This image was created to highlight some key points.

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Social Media Media Infographics Pinterest 100

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms. But where to start?

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PR Fuel

JUNE 5, 2020

The four principles of ethical journalism include: Seeking the truth and reporting it Minimizing harm Acting independently to avoid conflicts of interest Being accountable and transparent. Credibility. Journalists have a strict Code of Ethics that ensures they’re delivering factual information to readers.

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How To Ethics SEO Guidelines 98

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. “Pay-per-click will also likely go up for social media ads.”

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Cision

JULY 30, 2015

Check out this infographic for a helpful checklist! With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the PR industry, career growth, continuous learning and being a woman in business. Want more great tips to become a star interviewer?

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Interviews How To Media Infographics 120

Ishmael's Corner

MAY 25, 2015

Still, clicking over to the paid content brings high-quality stories in the form of an infographic, slide show and articles, all crafted to touch both sides of the Baby Boomer’s brain. It’s a massive upgrade from the Scientology native ad that caused such a uproar.

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Advertising Advertising Journalism Storytelling 60

Sword and the Script

APRIL 13, 2019

A separate study published in the Journal of Marketing showed that when members of the board of directors had marketing experience, those businesses tended to see better revenue growth. 3) The CMO Council infographic on CMO priorities. right click infographic an open in a new window, then click on image for higher resolution ). * * *.

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Study Survey Infographics B2B 113

MaccaPR

NOVEMBER 20, 2018

How This Newsroom Feature Will Torment the Media: Say a writer wants to praise your company in the pages of the Wall Street Journal, BusinessWeek or Forbes. . #1 - FORCE THE MEDIA TO EMAIL OR FIILL OUT ONLINE FORMS TO REACH YOU.

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Mobile Corporate Survey Web 91

Sword and the Script

NOVEMBER 9, 2021

The report says journalism email open rates dropped 8% from 36% to 28%. Business Wire traces the use of infographics in earnings announcements back to comic books. The company says it uses machine learning to monitor “1,000+ news websites across the geographies” and curate media lists “based on 22 parameters.”. Content picks.

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Sword and the Script

JANUARY 14, 2017

Loechner ferreted out a very interesting finding, emerging amid the media landscape, that ought to be good news on both sides of the pen: “In addition to taking the pulse of modern media, the study found that many view the future of journalism as The New York Times (50%) and BuzzFeed (45%). 3) The Downfall of Clickbait, Finally.

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B2B Pitching Survey Study 60

Rock the Status Quo

FEBRUARY 3, 2016

Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. – Ann Handley, CCO of MarketingProfs and author of the Wall Street Journal bestseller, Everybody Writes. Your Free Book Bonus. I think you’ll like it.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. – Ann Handley, CCO of MarketingProfs and author of the Wall Street Journal bestseller, Everybody Writes. Your Free Book Bonus. I think you’ll like it.

Case Study 100

Case Study Infographics Journalism Writing 100

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

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