Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

The Hoyt Organization

MARCH 25, 2024

It is essential to ensure the quality of the content by fact-checking and proofreading beThe healthcare industry is one of the world’s most important and rapidly expanding industries. All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound.

Healthcare 68

Healthcare Strategy Publicity Pharmaceuticals 68

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Its focus on real-time conversations and sharing presents an opportunity to showcase industry expertise through engaging content. Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner.

B2B 170

B2B How To Instagram Reddit 170

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Onclusive

JANUARY 26, 2022

This means that pitching must start with the right data and end with measurement. Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator. Where do you find impactful journalists? The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

JANUARY 16, 2019

Data science and digital media are transforming the way companies tell stories and how they measure success. Industry leaders shared insights, tactics and practical tips to transition from traditional PR to growth PR. Performance Storytelling integrates both analytics and creativity. Use Power of Voice to understand impact.

Conference 225

Conference Storytelling Data Measurement 225

Cision

JUNE 30, 2017

The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge. But, we must continue to be a thought leader and driver of this industry transformation, not just a technology and best practices enabler. It can make or break brands.

Communications 0

Communications Publicity Media Measurement 0

5W PR

JANUARY 17, 2024

This industry operates in the shadows, dealing with matters of human lives and national security. That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding.

Publicity 78

Publicity Brand Branding Ethics 78

Ishmael's Corner

FEBRUARY 2, 2016

The Art Of Storytelling In Business Communications And Public Relations. The search for influence in the tech industry can at times resemble the hunt by Ponce de León for the Fountain of Youth. Before going further, if you’re not familiar with the company, Apollo measures media and influence in the.more.

Industry 60

Industry Storytelling Measurement Communications 60

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR. They lie at the heart of inspiring conversations and storytelling.

Storytelling 78

Storytelling Internal International Social Media 78

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Spend two days mastering the latest and greatest in Communications Measurement. Browse this curated list and then book tickets to kick off your best year of marketing and PR yet!

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

MARCH 19, 2019

The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. A PR Engineer is someone who understands the value of nurturing customer relationships and is passionate about the use of data for thoughtful storytelling.

Engineering 150

Engineering Storytelling Big Data Data 150

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

NOVEMBER 8, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. And second, digital offers inherent measurability that is difficult and expensive to match offline. The challenge has been on the measurement side.

Video 0

Video Marketing Media Measurement 0

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Interested in an AirPR demo ?

Media 186

Media Measurement Software Storytelling 186

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Content Marketing World is the leading event where attendees can learn and network with the best and the brightest in the content marketing industry. Content Marketing World.

Conference 256

Conference Content Marketing Marketing Internal 256

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. The Media Relies on Visual Storytelling. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work.

How To 282

How To Storytelling B2C Measurement 282

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

MARCH 8, 2018

Industry leaders discuss how artificial intelligence is changing the way we work. Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting.

Case Study 170

Case Study Engineering Measurement Big Data 170

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. Requirements.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. Requirements.

Software 150

Software Measurement Analytics Data 150

Mindful Marketing

OCTOBER 5, 2016

With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. As our industry friend Arik Hanson recently wrote , “We all know these LinkedIn endorsements are kind of goofy. Measure results. By Seedepth.

Measurement 62

Measurement LinkedIn Storytelling Meeting 62

ImPRessions - Crenshaw Communications

APRIL 15, 2021

They’re also an asset for industry award submissions. For most major industry awards, the ‘tangible results’ portion represents 40% of the judges’ criteria. While these are all excellent measures of a solution’s effectiveness, judges tend to value metrics like ROI and ROAS (return on ad spend) the most.

Case Study 298

Case Study Study B2B Technology 298

Onclusive

OCTOBER 29, 2018

Industry experts, global brands, and AirPR will share how you can track, analyze, and use one-of-a-kind data to build a powerful communications operation and leave your competition in the dust. Ty Shay, CMO of Norton LifeLock, will keynote the conference with the session “Performance Storytelling.”

Storytelling 30

Storytelling Analytics Creativity Conference 30

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. The internet and social platforms are key tools for storytelling, brand management and connection. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Tools Social Media Trends 170

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. Digital marketing also allows retailers to track and measure the success of their campaigns in real-time.

Retail 62

Retail Marketing Analytics Social Media 62

Onclusive

MAY 10, 2017

With this misconception of glamour comes a general misunderstanding about the industries that require PR acumen, average salaries for various PR roles, and the best states in which to pursue careers in PR. That said, here are 10 PR industry job trends, including some data sourced from the U.S. The median annual income across all U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year?

Sports 85

Sports Television Advertising Advertising 85

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. On Thursday, February 15, 2018, at 12:00 p.m. What started as a simple blog, soon became a movement.

Twitter 157

Twitter Storytelling Community Writing 157

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

Cision

OCTOBER 8, 2015

We learn from other marketers, even when their examples are from a different industry. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. Storytelling. Niche Content. Five, 50, 100?

Social Media 120

Social Media Brand Branding Airlines 120

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Storytelling potential for PR pros Broadcast media also offers a unique advantage in terms of its ability to create emotional impact and deliver compelling stories.

Radio 74

Radio Television Media Local 74