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Media Storytelling

PR for Anyone

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. The best way to do this is through the power of storytelling. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! I’d love to connect.:

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Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap


Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers.


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Digital Storytelling for B2B Brands


Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing.

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Enjoy the pride of proactive storytelling


The aviation industry has a major impact on the world we live in. But, corporate comms teams in the aviation industry are facing many complexities in the process of owning their communications strategy - and ultimately - building their brand. It brings people, cultures and businesses together. Ready to see how it can work for you?

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Incorporating storytelling into your B2B influencer marketing

Agility PR Solutions

These days, many companies in the B2B industry are facing a lot of marketing challenges, which makes it difficult for them to cut through the crowded market and generate results. The post Incorporating storytelling into your B2B influencer marketing appeared first on Agility PR Solutions.

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State of The PR Industry: A Look Back at 2021


Read the full State of The PR Industry Report: A Look Back at 2021 to learn more about the opinions, practices and realities of your industry peers and senior-level executives. The post State of The PR Industry: A Look Back at 2021 appeared first on Onclusive.

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Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto


While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. “Data is an imperative in our industry. Connecting Data and Storytelling.