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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

What are the PR industry trends for the new year? For 2024, she envisions a “differentiation between those in the PR industry able to harness new AI tools, and those who will relegate their AI usage to entry-level use cases or the AI built into legacy or sector-specific tools.”

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Media Storytelling

PR for Anyone

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. The best way to do this is through the power of storytelling. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! I’d love to connect.:

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The Power of Storytelling in Marketing and PR for Healthcare Professionals

Burrelles Fresh Ideas

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

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Inspiring Travel Industry Influencer Campaigns

The Hoyt Organization

Influencer marketing has revolutionized the travel and tourism industry in very different ways, as you’ll see from these 4 inspiring influencer marketing campaigns. The brand recognized the opportunity to enhance its marketing storytelling with superb photography and social media influence. Let us do the same for you.

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9 Digital Storytelling Examples You Should Know If You Work in PR

Prowly

Now that is the secret sauce to lifting your PR campaign from simply good to terrific – digital storytelling. Sounds […] The post 9 Digital Storytelling Examples You Should Know If You Work in PR appeared first on Prowly Blog. And most of all – when they take up a challenge, fail and get back up.

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Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Onclusive

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers.

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State of The PR Industry: A Look Back at 2021

Onclusive

Read the full State of The PR Industry Report: A Look Back at 2021 to learn more about the opinions, practices and realities of your industry peers and senior-level executives. The post State of The PR Industry: A Look Back at 2021 appeared first on Onclusive.

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