PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. Our industry has come to despise AVEs because it doesn’t reflect the true value of a high-impact, earned-media placement. EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later.

Measurement 103

Measurement Marketing Social Media Media 103

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK. The Institute of Business Ethics incorporated nearly 50 individual criteria points and categorized its PR industry code analysis under various headings. A grant from PR veteran Mary Beth West, APR, FPRCA, fully funded the study.

Ethics 130

Ethics Publicity Industry Analysis 130

5W PR

DECEMBER 8, 2022

Fortunately, there are a few public relations tools and platforms that allow companies to streamline their tasks and operations, while generating insights that will end up helping keep track of metrics and measurements. After that, by multiplying by 100, companies can understand the percentage of voice that they have in their industry.

Measurement 88

Measurement Reputation Publicity Brand 88

Onclusive

DECEMBER 28, 2021

How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring. The post State of The PR Industry: A Look Back at 2021 appeared first on Onclusive.

Industry 221

Industry Agency Reputation Crisis Management 221

Onclusive

MARCH 22, 2017

For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Because “you can’t manage what you can’t measure,” metrics are crucial to PR […].

Measurement 231

Measurement Advertising Advertising Industry 231

The Resolution Blog

APRIL 30, 2020

Our industry has had to adapt to a huge change recently. The post From insight to measurement, this is your ultimate guide to pivoting PR during the pandemic appeared first on PR Resolution — by CoverageBook. Many teams are reviewing plans, pivoting on comms strategies, revising KPIs and tightening budgets.

Measurement 296

Measurement Blogging Strategy Industry 296

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

Measurement 195

Measurement Report Reputation Communications 195

Prowly

MAY 17, 2022

In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. The post PR Reporting: How to Measure Media Coverage appeared first on Prowly Magazine. Simple question: how is earned media value calculated for a PR report? The thing is, it’s not easy at all.

Measurement 104

Measurement Media Report How To 104

Prohibition

AUGUST 3, 2023

With PR, sometimes it can be hard to measure as one of the main things we get asked about is increasing brand awareness. By consistently measuring and evaluating our work, we can gain valuable insights, and make data-driven decisions to be able to demonstrate the value of PR to our clients and stakeholders. Let’s talk a look.

Measurement 62

Measurement Social Media Media Brand 62

Institute for Public Relations

DECEMBER 2, 2022

As public relations measurement month came to an end, so too did hurricane season in the United States. While the timing may be a coincidence, hurricanes, and the way they’re measured, offer many lessons for public relations industry measures.

Measurement 80

Measurement Publicity Industry Blogging 80

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. People want to invest in what works, but they can only know if something is working if they measure it.

Communications 253

Communications Industry Social Media Measurement 253

The Resolution Blog

JULY 9, 2020

So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. Yesterday, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual global summit. […]. The post The world has changed.

Measurement 201

Measurement Communications Publicity Industry 201

Cision

SEPTEMBER 12, 2017

Companies in technically savvy industries are also more likely to value the potential of earned media. Marketers must overcome some earned media challenges such as finding and connecting with influencers, adopting effective distribution technology and accurately measuring ROI to prove the value of public relations.

Measurement 223

Measurement Media Social Media Pitching 223

Cision

DECEMBER 21, 2017

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

Measurement 272

Measurement Strategy Brand Branding 272

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

The Integrated Communications Measurement Dashboard The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. The Guide includes: A checklist Vendor guide Detailed how-to instructions Quick-start guid e

Measurement 52

Measurement Communications Public Affairs B2C 52

Onclusive

DECEMBER 16, 2020

PR measurement that identifies the most impactful content and optimizes content quality will grow in importance, and more advanced analytics tools will help determine strategic investment decisions. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Communications Corporate 221

Onclusive

OCTOBER 26, 2017

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Integrated content & marketing measurement pyramid. ” Starting with the goal.

Measurement 199

Measurement Marketing Content Marketing Social Media 199

PR in High Definition

MARCH 28, 2023

However, Europe is comprised of over 40 countries and 23 languages, and subsequently requires a lot of nuanced thought, particularly as it relates to measuring success. It’s true you should always look to maximise the impact of your content, but there are a few important aspects to consider when measuring success.

Measurement 62

Measurement Media Examples Comparison 62

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. Why The Old Ways no Longer Work.

Measurement 215

Measurement Media Social Media Crisis Communications 215

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Communications Advertising 40

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. Fast-forward a couple of decades, and the PR industry has grown far larger and more sophisticated. And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes?

Measurement 189

Measurement How To Publicity Advertising 189

Cision

MAY 24, 2016

So how can you build trust and gain credibility in your industry? To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. You need to ensure your brand’s name and products are recognized in your industry – and for the right reasons.

Measurement 222

Measurement Leadership Pitching Brand 222

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

Measurement 166

Measurement Media Strategy Analytics 166

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 110

Measurement Communications Survey B2B 110

PR Conversations

JUNE 28, 2020

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). Coming full circle, in April, Gini posted PR Metrics: What to Measure in a PESO Model Program setting out metrics for each of the PESO categories from a PR perspective.

Measurement 133

Measurement Social Media Media Blogging 133

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Communications Industry Social Media 78

Katie Paine's Measurement Blog

APRIL 10, 2023

If you’re just taking baby steps towards good measurement practices we want to provide you as much help as we can for free. Paine’s Measurement Advisor Blog that will keep you abreast of all the latest industry trends and developments. Join the club and you’ll get access to all of our most popular articles and to our K.D.

Measurement 40

Measurement Trends Blogging Industry 40

Cision

JULY 7, 2016

You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation. It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture. You need to have something to measure against.

Measurement 174

Measurement Brand Branding Reputation 174

Stephen Waddington

JANUARY 21, 2020

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition. WTF The worst example of measurement in a PR campaign.

Industry 125

Industry Pitching Agency Social Media 125

The Resolution Blog

SEPTEMBER 2, 2019

Measure, measure, measure. While we were there, he also gave us some great tips on how to measure your Instagram campaigns: Finding the Right Influencer First things first, you have to know who your audience is and where they hang out. Then you can measure the engagement rates?—?both you can listen here.

Instagram 120

Instagram Measurement How To Brand 120

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve?

Measurement 146

Measurement Agency Publicity Communications 146

Stern + Associates

NOVEMBER 18, 2022

How do you measure thought leadership and executive visibility? But the problem I’ve come to have with the term “thought leadership” is how you measure it. Is that the right measuring stick? Nevertheless, good PR should be measurable. Reliable and measurable. And we have no regrets about it. It has to be.

Measurement 62

Measurement Leadership LinkedIn Strategy 62

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Social Media Crisis Communications 247

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Many communicators claim to have chosen this industry because they hate math. Paid Media. Is it driving sales?

Measurement 200

Measurement Social Media Analytics Google 200

Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. So, helping the earned guys get to measurability and attribution to measure the impact to the business is the key thing to solve.

Measurement 185

Measurement Media Communications Data 185

The Proactive Report

DECEMBER 13, 2016

“Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. One theme has become clear, however: measurement is getting more refined, and audience engagement and response carries the most weight.

Measurement 100

Measurement How To Guidelines Analytics 100

Cision

NOVEMBER 13, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what’s required to accurately measure earned media. I am deceptively youthful looking (maybe?)

Measurement 0

Measurement Communications Video Tools 0