Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Measured their “COVID-19 Response” strategy; focusing on a combination of press coverage quality and performance against competition. Download this case study to learn how Edmunds: .

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Measurement Case Study Automotive Media 370

Prowly

MARCH 22, 2024

No matter what industry you’re in, one thing is certain in 2024: budgets are getting tighter and you need to do more with less. But to find out if your efforts are paying off, you need to […] The post How to Measure Brand Equity: Step-by-Step Guide appeared first on Prowly Blog.

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Measurement How To Brand Branding 104

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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Measurement How To Analysis Data 195

Onclusive

DECEMBER 28, 2021

How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring. The post State of The PR Industry: A Look Back at 2021 appeared first on Onclusive.

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Industry Crisis Management Measurement Data 221

PR for Anyone

DECEMBER 5, 2023

Her journey into the pest control industry reflects a unique blend of passion, innovation, and a resolute commitment to challenging norms in a predominantly male-dominated field. Her father, a pest control superhero in her eyes, had a profound impact on her perception of the industry from a young age.

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Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. People want to invest in what works, but they can only know if something is working if they measure it.

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Industry Communications Measurement Technology 253

Onclusive

MARCH 22, 2017

For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Because “you can’t manage what you can’t measure,” metrics are crucial to PR […].

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Measurement Advertising Advertising Industry 231

5W PR

DECEMBER 8, 2022

Fortunately, there are a few public relations tools and platforms that allow companies to streamline their tasks and operations, while generating insights that will end up helping keep track of metrics and measurements. After that, by multiplying by 100, companies can understand the percentage of voice that they have in their industry.

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Measurement Comparison Reputation Industry 88

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. Our industry has come to despise AVEs because it doesn’t reflect the true value of a high-impact, earned-media placement. EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later.

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Measurement Marketing Pharmaceuticals Social Media 81

Onclusive

DECEMBER 16, 2020

PR measurement that identifies the most impactful content and optimizes content quality will grow in importance, and more advanced analytics tools will help determine strategic investment decisions. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK. The Institute of Business Ethics incorporated nearly 50 individual criteria points and categorized its PR industry code analysis under various headings. A grant from PR veteran Mary Beth West, APR, FPRCA, fully funded the study.

Ethics 111

Ethics Industry Publicity Analysis 111

The Resolution Blog

APRIL 30, 2020

Our industry has had to adapt to a huge change recently. The post From insight to measurement, this is your ultimate guide to pivoting PR during the pandemic appeared first on PR Resolution — by CoverageBook. Many teams are reviewing plans, pivoting on comms strategies, revising KPIs and tightening budgets.

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Measurement Blogging Strategy Industry 296

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

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Measurement Report Reputation Analysis 195

Prowly

MAY 17, 2022

In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. The post PR Reporting: How to Measure Media Coverage appeared first on Prowly Magazine. Simple question: how is earned media value calculated for a PR report? The thing is, it’s not easy at all.

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Measurement Report How To Media 104

The Resolution Blog

JULY 9, 2020

So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. Yesterday, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual global summit. […]. The post The world has changed.

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Measurement Communications Industry Publicity 201

5W PR

JANUARY 29, 2024

Effective public relations in the defense tech industry involves more than just dealing with the present. Their goal is to change how the public sees the defense tech industry. Trust through transparency In an industry cloaked in secrecy, trust becomes the lifeblood of success. It also involves influencing the future.

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Industry Publicity Ethics Privacy 78

Stephen Waddington

JANUARY 21, 2020

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition. WTF The worst example of measurement in a PR campaign.

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Industry Pitching Agency Measurement 125

Institute for Public Relations

DECEMBER 2, 2022

As public relations measurement month came to an end, so too did hurricane season in the United States. While the timing may be a coincidence, hurricanes, and the way they’re measured, offer many lessons for public relations industry measures.

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Measurement Industry Publicity Blogging 80

Cision

SEPTEMBER 12, 2017

Companies in technically savvy industries are also more likely to value the potential of earned media. Marketers must overcome some earned media challenges such as finding and connecting with influencers, adopting effective distribution technology and accurately measuring ROI to prove the value of public relations.

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Measurement Media Financial Technology 223

Cision

DECEMBER 21, 2017

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

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Measurement Strategy Software Analytics 272

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Their commentary not only addressed the new aboit Threads, but also provided actionable tips that resonated with industry professionals. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

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Brand Branding eBook Advertising 323

Stephen Waddington

MAY 25, 2021

The communication and marketing industries are littered with simplified metrics that fail to effectively measure value. What is Share of Search and how to use it What Share of Search tells us and what it doesn’t The role of search listening How to go further than just measuring brand awareness using Share of Search?

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Industry Financial Measurement Conference 181

Prohibition

AUGUST 3, 2023

With PR, sometimes it can be hard to measure as one of the main things we get asked about is increasing brand awareness. By consistently measuring and evaluating our work, we can gain valuable insights, and make data-driven decisions to be able to demonstrate the value of PR to our clients and stakeholders. Let’s talk a look.

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Measurement Tools Guidelines Social Media 62

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. Fast-forward a couple of decades, and the PR industry has grown far larger and more sophisticated. And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes?

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Measurement How To Guidelines Web 189

Cision

MAY 24, 2016

So how can you build trust and gain credibility in your industry? To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. You need to ensure your brand’s name and products are recognized in your industry – and for the right reasons.

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Measurement Leadership Pitching Software 222

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

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Measurement Strategy Media Analytics 166

PR Conversations

JUNE 28, 2020

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). Coming full circle, in April, Gini posted PR Metrics: What to Measure in a PESO Model Program setting out metrics for each of the PESO categories from a PR perspective.

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Measurement Social Media Blogging Mobile 133

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. The Challenge. Media Relations (55%).

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Industry Measurement SEO Corporate 113

Cision

JULY 7, 2016

You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation. It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture. You need to have something to measure against.

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Measurement Brand Branding Analysis 174

5W PR

MAY 24, 2023

The public relations space has been and will always be one of the vital industries in the market today. All these combined continues to make PR a powerhouse of an industry! For more than two decades, we’ve managed to establish our award-winning team as one of the best in New York’s PR industry and, eventually, all over the world.

Industry 88

Industry Enterprise Fashion Financial 88

The Resolution Blog

SEPTEMBER 2, 2019

Measure, measure, measure. While we were there, he also gave us some great tips on how to measure your Instagram campaigns: Finding the Right Influencer First things first, you have to know who your audience is and where they hang out. Then you can measure the engagement rates?—?both you can listen here.

Instagram 120

Instagram Measurement How To Tools 120

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Many communicators claim to have chosen this industry because they hate math. Paid Media. Is it driving sales?

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Measurement Analytics Google Data 200

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

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Measurement Communications Banking Crisis Communications 247

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

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Measurement Comparison Advertising Advertising 40

Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. So, helping the earned guys get to measurability and attribution to measure the impact to the business is the key thing to solve.

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Measurement Media Data System 185

Cision

NOVEMBER 13, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what’s required to accurately measure earned media. I am deceptively youthful looking (maybe?)

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