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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

What are the PR industry trends for the new year? For 2024, she envisions a “differentiation between those in the PR industry able to harness new AI tools, and those who will relegate their AI usage to entry-level use cases or the AI built into legacy or sector-specific tools.” One example?

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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

There are three simple ways to measure the value of PR this year. A placement in a highly-respected, widely-read publication within the client’s industry can have significant contextual value. A mention at the beginning or within key sections can have more impact than a minor one that’s buried with industry competitors.

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PR Measurement Best Practices

Onclusive

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

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What are PR Metrics: 17 Measurements to Track 

Onclusive

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

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PR Measurement Best Practices – Part 2

Onclusive

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

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CoverageBook 2. AI? No. Full data attribution for PR? No. But a big step forward in measurement & evaluation for the PR Industry.

The Resolution Blog

With an aim to help PR teams of all shapes and sizes showcase and measure their work. But a big step forward in measurement & evaluation for the PR Industry. With minimal faff. I’d say that need is very much still there. And then some. Thousands of people use it. Which still […]. The post CoverageBook 2.

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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.