ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Be prepared.

Resources 149

Resources Media Interviews Comparison 149

Maxim Behar

FEBRUARY 15, 2024

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! And by “press,” I don’t just mean newspapers, but also the actual printing press.

Newspapers 59

Newspapers Print Media Social Media 59

Stern + Associates

JANUARY 29, 2024

For the big business publications like the Financial Times or Wall Street Journal, industry- and topic-specific newsletters and sections (whether industry-focused or topical) have become more important, catering to those readers – typically business leaders or other professionals – with particular interests.

Strategy 96

Strategy Publicity Media Video 96

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 109

Video Marketing SEO Social Media 109

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 74

Radio Television Media Local 74

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Take the time to build out that process. I’d love to connect.:

Television 130

Television Print Interviews YouTube 130

Mark My Words

JUNE 15, 2018

Mark spoke at the Westminster Media Forum on the 26th April 2018 ¬ the subject Next steps for tackling fake news – impact, industry response. And that was a word of warning from Aldous Huxley in a Mike Wallace interview, and if you haven’t seen a Mike Wallace interviews they’re all on the net now watch them, in 1958.

Policies 60

Policies Industry Newspapers Interviews 60

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. An integrated PR and digital marketing approach allows companies to develop relationships with clients and stakeholders, while top executives at these companies can engage with industry peers and establish themselves as thought leaders.

Strategy 68

Strategy Marketing Leadership Print 68

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I do a lot of interviews with pros in the EV industry. Offer us an interview with someone with technical expertise. I’m also a contributing writer for EVannex – I write a weekly blog post.

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. I am most proud of the stories about people creating change in the industry. I transitioned to a reporter there after a year.

Meeting 95

Meeting Automotive Media Journalism 95

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

Meeting 78

Meeting Automotive Media Newspapers 78

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. I’ve been in the SEO industry now for 11 years, and the complexity of Google algorithms is at a much higher level than it’s ever been.

SEO 98

SEO Interviews Blogging Engineering 98

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. This can include product reviews, interviews, or features in food publications, both online and in print. This could include traditional media outlets, social media platforms, food blogs, or industry events.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

We work with a variety of tech companies and are fortunate to have nurtured important media contacts in the industry. Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Magazine touting 3D printing client, WhiteClouds. Who’s got the beat? Forget the formula.

Consumer 120

Consumer Strategy Print Pitching 120

PR Insiders

APRIL 13, 2021

Find a firm that has successfully dealt with clients in your industry. That firm will understand your industry’s idiosyncrasies, its jargon, and what it views as newsworthy. It won’t be trying to learn about your industry on your dollar, and it will already have relationships with relevant publications, blogs, and TV and radio shows.

Radio 78

Radio How To Public Affairs Print 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline. The implication was that there were astroturfed protests bankrolled by someone with a political agenda.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 89

Software Pitching Measurement Enterprise 89

Mindful Marketing

SEPTEMBER 13, 2023

Jason Polansky , one of my former advisees who is totally blind, has worked in employee recruitment roles for Microsoft and Whole Foods and now has a position as an unemployment claims interviewer with the Pennsylvania Department of Labor and Industry.

Company 98

Company Consumer Radio Employee 98

5W PR

AUGUST 27, 2020

At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe. Used by non-profit organizations, PR agencies, and other institutions, the earned media technique has been an important path toward making authorities in different industries. Incorporate A Hook.

Media 68

Media Travel Radio Interviews 68

Cision

JUNE 8, 2017

Keeping an editorial calendar full of all holidays, industry conferences and key events around your regional offices will help you prepare your pitches early and avoid missing a journalist’s deadline. broadcast, online, print, etc.). Make sure you’ve collected important details, like: Beat (what topics do they cover). Media type (e.g.,

Pitching 225

Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

MAY 22, 2018

Digital and print trades in a given sector are tantamount to a virtual business community. Some trades are distributed free through industry membership organizations, and this less commercial model breeds greater objectivity and familiarity within the community. This adds up to coverage with greater relevance to the likeliest buyers.

Pitching 168

Pitching Real Estate B2B Journalism 168

Bianchi Biz Blog

NOVEMBER 19, 2020

Consider this response from Kalea Hall of The Detroit News: “I see the auto industry through the people. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. Non-promotional Insight with a Reader Takeaway.

Automotive 86

Automotive Journalism Interviews Engineering 86

5W PR

NOVEMBER 29, 2017

Go into any interview or media presentation with every bit of knowledge you can think of regarding the topic, your organization, and any current events that might be tied to your industry. No need to use them all, but if you have five of them, it gives you the option of which ones to use during any interview. When it’s Over.

Media Training 87

Media Training Training Film Media 87

The Resolution Blog

NOVEMBER 17, 2015

The PR industry, especially in the UK has been guilty of negative navel-gazing in the past. We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doesn’t make sense. . It’s working.

eBook 120

eBook Print Conference Measurement 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 85

Sports Television Advertising Advertising 85

5W PR

JULY 5, 2020

It could be a short statement for the press, or perhaps an interview in a TV studio, or even a detailed radio discussion – whatever it is, most people tend to get stressed when it comes to any type of public speaking arrangement. Find out the length of the interview so you can cover the most important points in your time frame.

Media Training 78

Media Training Training Trends Media 78

Konnect Agency

DECEMBER 1, 2019

How to Prepare for an On-Camera Interview. There is good news, though: Your publicist is equipped to guide you through the process and ensure that you and your brand’s message are well-represented and clearly expressed during any broadcast interview. Will your interview be on live TV, or will it be taped and aired at a later date?

Interviews 80

Interviews Media Training Print Brand 80

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I like connecting the dots, through interviews with experts who we ask, 'what do you make of this?'". Those PR people who worked in radio, TV, print – they get it. Paul Pioneer Press , the weekly. Star Tribune ’s.

Interviews 48

Interviews Radio Journalism Newspapers 48

ImPRessions - Crenshaw Communications

APRIL 12, 2018

You’re full of informed opinions, fresh ideas, and predictions about your industry. A CEO delivering a speech, sitting on a panel, or giving a “fireside chat” can elevate their stature as an industry player. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts.

Leadership 149

Leadership B2B Tools Conference 149

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. And it’s here where I feel the industry has been short on specifics. Industry Vertical Data. The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? So why ask your PR team to guarantee media results? Ahem, by the way, that's against our code of ethics.).

Communications 99

Communications Comparison Exercises Interviews 99

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

ImPRessions - Crenshaw Communications

MAY 4, 2017

Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms. In adtech we talk about “viewability” and “monetization” – deadly to those outside the industry, but considered hot-button issues by many inside it.

B2B 136

B2B Guidelines Writing Pitching 136

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. It’s competitive and everyone is vying for placement in the top tier electronic, digital and print outlets.

Television 120

Television Crisis Crisis Management Fashion 120

Mark My Words

OCTOBER 9, 2017

Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. One well-connected client in the film industry recently told me that around 60% of journalists are “open to feedback”. PR too has changed.

Film 83

Film Interviews Print Conference 83

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

Meeting 72

Meeting Automotive Engineering Journalism 72

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through.

Print 60

Print Media Travel Wireless 60