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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75
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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Traditional media skills such as radio broadcasting and television production are still vital. military operating environments. For military, PR challenges are heightened.

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How To Hire The Best PR Firm For You

PR Insiders

Find a firm that has successfully dealt with clients in your industry. That firm will understand your industry’s idiosyncrasies, its jargon, and what it views as newsworthy. It won’t be trying to learn about your industry on your dollar, and it will already have relationships with relevant publications, blogs, and TV and radio shows.

Radio 78
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Maxim Behar for the studio of Radio Focus presented his new book "Seychelles recipes and more about “Paradise on Earth"

Maxim Behar

Maxim: Good afternoon, Radio “Focus”. And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. Host: I listened to an interview of yours in which you say that Seychellois cuisine is very different.

Radio 52
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Satellite Media Tours: Are SMT’S Still Possible?

5W PR

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe.

Media 68
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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 85
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All Play:  How Companies Can Make More Inclusive Toys

Mindful Marketing

Jason Polansky , one of my former advisees who is totally blind, has worked in employee recruitment roles for Microsoft and Whole Foods and now has a position as an unemployment claims interviewer with the Pennsylvania Department of Labor and Industry. Sound was a mixed blessing for Polansky.

Company 98