Bianchi Biz Blog

NOVEMBER 19, 2020

Consider this response from Kalea Hall of The Detroit News: “I see the auto industry through the people. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. Non-promotional Insight with a Reader Takeaway. Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Our newspaper ended up winning an award for our reporting. In addition, any story that we can promote the hardworking men and women in the trucking industry and the critical work they do is incredibly gratifying.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

Meeting 73

Meeting Automotive Engineering Journalism 73

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. Paul Pioneer Press , the weekly. Star Tribune ’s.

Interviews 48

Interviews Radio Journalism Newspapers 48

Solo PR Pro

APRIL 8, 2021

Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Bianchi Biz Blog

APRIL 17, 2023

We want to deliver value to our readers, who are “industry insiders” themselves. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. and tell their development story is always fun. What elements or characteristics do you look for in a story, and why?

Engineering 78

Engineering Automotive Agriculture Media 78

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning.

Meeting 98

Meeting Writing Pitching Case Study 98

Prakkypedia

MAY 31, 2015

save a copy of any newspaper clippings; consider displaying them in your office. This is especially important when you come across a journalist who had done a remarkable job in understanding your story/industry/issue in a way which hasn’t been captured well before. share your media success on your social media channels. Don’t despair.

Media 60

Media Television Radio Newspapers 60

Mora Communications

MAY 7, 2015

The internet has changed public relations, just as it’s changed just about every other industry, but what has not changed is what journalists are looking for. Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements.

Social Media 49

Social Media Newspapers Media Pitching 49

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Almost half said that the industry failed to recruit from outside.

Government 103

Government Education Print Ethics 103

Maxim Behar

JANUARY 11, 2024

If I ran an industrial business, I would certainly sleep in the factory at least once a month. Both the communications and industrial businesses are very competitive. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" But it's nice sometimes to have a guy sleep in the factory.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. 66% said newspapers. Newsletter links – every industry has newsletters and most of them will sell sponsored links.

Marketing 66

Marketing Survey Study B2B 66

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

Maxim Behar

JULY 5, 2023

And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. Host: I listened to an interview of yours in which you say that Seychellois cuisine is very different. And this is really a revolution with a capital R for me.

Radio 52

Radio Hotels Course Social Media 52

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. In the service industry, it’s always hard to hold to a set schedule.

Marketing 50

Marketing Wireless Software Journalism 50

Stuart Bruce

JUNE 24, 2015

The gist was that this was the exciting future for the PR industry and we had to seize the moment and start providing clients with integrated PESO campaigns because we’d make loads of cash and if we didn’t the advertising industry would eat our lunch, followed by our breakfast and dinner before hoovering up the crumbs.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Bad Pitch Blog

SEPTEMBER 8, 2008

Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. Print outlets have been dying, okay let''s call it changing, for a while. As a guy who wrote for dozens of newspapers in the 1980s, I can report (get it?) They''re asking: 1.

Journalism 41

Journalism Real Estate Print Newspapers 41

Stephen Waddington

MAY 5, 2019

According to Pew Research, a third of large newspapers and a quarter of digital publications have suffered layoffs since 2017. Journalists equally trust interviews, industry experts, and newswires for non-branded content. #7 Print accounted for 43.8% Provide SEO and social insight to a journalist as part of your pitch. #4

SEO 60

SEO Media Relations Pitching Report 60

Shift Communications

DECEMBER 1, 2016

An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories.

Strategy 60

Strategy Print Insurance Insurance 60

ZudePR

MARCH 22, 2018

H: What about the print quality? This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 I swithered between doing interviews for the book and not, building out some sections in my mind, reducing others.

Writing 83

Writing Google Blogging Exercises 83

Journalistics

MARCH 2, 2013

Writing proficiency will be the difference between you getting a second interview and a rejection letter. For example, if you’re using Pinterest images on a blog and driving traffic back and forth in some unique way, this would impress most interviewers. The PR industry has changed dramatically in the 15 years since I graduated.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

DECEMBER 19, 2016

Slack can also serve you as a marketing tool, as there are industry groups on Slack that you can take part in whether or not your company uses the tool. Does your white paper offer provocative new viewpoints on an industry topic? Slack Chat Groups - Is your company on the new internal collaboration tool Slack? October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bad Pitch Blog

OCTOBER 5, 2008

To the stubborn ones I offer a solution: Want print? A friend of mine in our industry shakes his head like a Bobble-head wshen this happens and wonders if these people think that when press happens the cretins fathom how everyone sees it and do nothing with the material itself. I''m going to go get you a better PRINTER.

Print 40

Print Web Measurement Exercises 40

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Interviews Media Relations'

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze. Report (Specific.

Storytelling 120

Storytelling Local Video Measurement 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too. ” Functionally, it’s fluff.

Content Marketing 111

Content Marketing Marketing Media SEO 111