Cision

MARCH 31, 2015

But how can you get started? “ A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. How to create them? Everyone wants to go viral, but it’s nearly impossible.

Storytelling 120

Storytelling Mobile Video Viral 120

David PR Group

JULY 21, 2014

We can make our own videos which can “go viral” and reach millions of eyeballs. The Internet is the world’s biggest “open for business” sign and has profoundly changed how we market. But as the Web has found its way as a tool, it also influenced how we communicate. Have you seen examples of great storytelling lately?

Storytelling 80

Storytelling Marketing Viral Energy 80

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

Prohibition

AUGUST 4, 2023

In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them. Engaging visual content is of course essential across platforms, but it would be a crucial error to leave the storytelling element out of a video post.

Social Media 118

Social Media Video Marketing Media 118

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Crafting a compelling narrative involves understanding not just what you want to say, but how your audience will perceive it. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

Analytics 78

Analytics Digital PR Storytelling Local 78

Scott Public Relations

NOVEMBER 10, 2022

That’s the kind of communication that goes viral. Yes, we know storytelling has been a communications mantra for some time. The post Truth vs. Disinformation: How to Win appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations. Get some attitude and some sass. People today expect to be entertained.

How To 52

How To Insurance Insurance Ethics 52

The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Another example is a musician based in London who taught himself how to produce music during the pandemic when he was locked down in his apartment. Video trends for 2023.

Video 162

Video Film Social Media Facebook 162

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

Melissa Agnes

AUGUST 29, 2014

Competitor Defamation: How to overcome damaging content posted online by competitors. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Internet defamation attorney, @WhitneyCGibson , provides useful information for dealing with competitor defamation.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Marketwired

MARCH 1, 2016

It may not exactly be viral, but you’re getting the word out to the people who count. In fact, a few participated on a panel discussion we hosted on visual storytelling. We decided to take the panel session to a higher level by bringing it to life, moving beyond the title “Visual Storytelling Masters” to demonstrate the title.

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Pitching Media Conference Storytelling 153

Solo PR Pro

JULY 21, 2020

The retired army officer refused to be cowered and instead rose to the challenge once more and showed us how to act in the face of adversity. But this isn’t a story of how ‘things just fell into place’, this is evidence of the power of PR and how good storytelling and authentic stories can go viral.

Viral 71

Viral Analysis Television Radio 71

ImPRessions - Crenshaw Communications

MARCH 27, 2018

A native grasp of PR, media, and visual storytelling. ” was the rallying cry, and it promptly went viral. It’s a classic storytelling strategy and one that works particularly well when NRA advocates criticize the students as too immature or self-indulgent. (A They know how to keep the story alive.

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Interviews Groups Storytelling Social Media 200

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. It’s important to understand what specific aptitudes and advantages you have that clients need and how to present it. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Marketwired

MARCH 22, 2016

They’re meant to be a tool for business communication, not fine art or viral spectacles. In the goal to get noticed and be creative in the competitive PR industry, it can be easy to become distracted by judgments of “is this unique / shocking / outside-the-box enough to go viral?” While they can (and should!)

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Measurement Data Creativity Viral 100

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. I say this because many of the characteristics associated with great video — visual storytelling, surprise and levity, among others — can be generated in a SlideShare at a fraction of the cost of a video. In the right hands, SlideShare can become a poor man’s video.

Social Media 60

Social Media Storytelling B2B Media 60

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Want to build word-of-mouth? Conclusions.

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Energy Viral Storytelling Community 120

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. There’s an undeniable link between his storytelling chops and his famously evocative song lyrics. Hustle and flow…and grow?

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Viral Storytelling Writing Crisis 120

Ishmael's Corner

NOVEMBER 18, 2014

If someone could ever figure out how to roll back your Twitter start date like an odometer on a used car ready for Craig’s List, I’m guessing there are a few politicians who would buy such a service. Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app. What about Facebook?

Instagram 94

Instagram Mobile Social Media Construction 94

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

OCTOBER 16, 2017

You can’t be on parallel lines you’ve got to be aware of what each is doing on social and how to respond in certain situations. Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it?

Media 202

Media Storytelling Technology Data 202

Contently - Strategy

DECEMBER 12, 2018

Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Basically, they were this guy: Some of those journalists quit and went back to their old world.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

MaccaPR

MARCH 2, 2017

How to optimize video for search? How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. Among our favorites: “ How to Create Video Thumbnails that Boost Views ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. How did you get your start in PR? Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

NewsWhip

MAY 12, 2021

How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Choosing how to distribute social media campaigns | 22:59-23:51. There’s no expectation that this needs to go viral or it needs to do this, but you learn a lot from that. I love our bigger agency team.

Trends 78

Trends Brand Branding Reddit 78

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. As you can imagine, the past 24hrs+ have been a whirlwind of answering emails, DMs, responding to updates, and my favorite messages like: “HOW DID YOU GET RYAN REYNOLDS TO SPEAK TO YOUR CLASS?!!

Social Media 85

Social Media Industry Film Viral 85

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. storytelling, etc) to the dark side of social media (ex. We had platform based books (how to use FB, etc), but nothing really on the strategy.

Social Media 88

Social Media Media Resources Creativity 88

Beyond PR

AUGUST 22, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 74

Strategy Trade Shows Case Study Course 74

ReimaginePR

SEPTEMBER 26, 2016

Let’s talk about why this is so important and how to do it effectively: Check out these tips on how to get started with influencer marketing: Click Here. But don’t simply post a link on your Facebook page and expect for it to go viral. Forget trying to appease the search bots on Google et al. They’re on social media.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling.

Social Media 45

Social Media Media Storytelling Local 45

Beyond PR

OCTOBER 12, 2016

These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. What’s clear here is that GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information.

Tools 40

Tools Video Instagram Viral 40

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling.

Social Media 40

Social Media Media Storytelling Local 40

Cision

APRIL 5, 2017

We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Chris Lynch: On the brand side, how are you looking at the different mix? Say yes and show more.

Report 225

Report Media Advertising Advertising 225

Karen Freberg

OCTOBER 18, 2018

It is a full day event dedicated to bringing together educators, higher education professionals, and Adobe professionals to discuss current trends, issues, and case studies on how to bridge the gap between education and industry. We have to embrace storytelling across mediums. . What were some things that were discussed at EDUMax?

Education 56

Education Creativity Video Tools 56

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” “Content marketing will revolve more around individuals and storytelling components. As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling.

Leadership 93

Leadership Brand Branding How To 93