7 hints to help create viral content

PR Daily

If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted. Be a good storyteller.

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How to respond when you go viral for all the wrong reasons

PR Daily

We had caused the wrong kind of viral sensation. The post How to respond when you go viral for all the wrong reasons appeared first on PR Daily. Crisis Communications Executive Communication How We Did It PR PR Industry Social Media Storytelling Visual & Video Communications

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10 spellbinding examples of social media storytelling

PR Daily

RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. Endorsement strategies tend to be most effective when you add a personal, emotional element to your storytelling. The post 10 spellbinding examples of social media storytelling appeared first on PR Daily.

Wanted: Talented brand storytellers

PR Daily

We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals?

7 hints to help create viral content

PR Daily

If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted. Be a good storyteller. Storytelling is.

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Going Viral Is Not a Video Strategy

Contently - Strategy

Unfortunately, hoping to go viral is not a video strategy. Though it can be tempting to make a flashy video that runs through all the benefits and features of your product or service, our customers tend to see better results when they focus on the elements of good storytelling.

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‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

PR Daily

The post ‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay appeared first on PR Daily. Also: NASCAR and British Airways promise sustainability, how much to spend on a social media agency, words PR pros should avoid, and more.

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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

The post TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser appeared first on PR Daily. Also: NCAA buckles on athlete earnings rule, recruiting employees with grant money, a #MeToo version of ‘Baby, It’s Cold Outside,’ and more.

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Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. This isn’t the kind of virality Popeyes was looking for when it pushed to make a splash with its sandwich in the fried chicken wars of 2019.

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow

Sword and the Script

3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . JC: Storytelling is, in my mind, the essence of brand development.

3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. We want to go viral!" (If If you doubt the stress from working in PR, imagine trying to force a pair of shoelaces go viral.).

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Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week.

5 lessons in virality from 'Saturday Night Live'

PR Daily

Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. The video quickly went viral, racking up over 1 million views the first day alone. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom.

Master Multimedia Storytelling With a Free E-Book!

Cision

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Everyone wants to go viral, but it’s nearly impossible.

Storytelling Returns to Marketing

David PR Group

We can make our own videos which can “go viral” and reach millions of eyeballs. I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling.

5 ways to translate your storytelling to PR

PR Daily

The world’s best communications pros are also some the best storytellers. To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”. Deploy viral power.

9 great books about storytelling and presentations

PR Daily

Infographics: The Power of Visual Storytelling ". With DIY functionality, "Infographics: The Power of Visual Storytelling" will teach you how to find stories in your data and how to visually communicate and share them with your audience for maximum impact.

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade

PR Daily

The post Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade appeared first on PR Daily. Branding Content Marketing Marketing Media Relations PR Social Media Storytelling Visual & Video Communications Writing & Editing

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Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Beyond PR

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling.

Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

McDonald’s is hoping to replicate the success of Popeyes’ viral chicken sandwich. The post Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers appeared first on PR Daily.

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Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Blue Bell faces viral challenge meltdown. A viral video of a person opening a carton of Blue Bell ice cream, licking the top layer and putting it back in the store freezer has inspired others to do the same with ice cream and other products under the hashtag #icecreamchallenge.

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T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

NASA responded to a viral challenge that recently took off on Twitter, which claims the only day that brooms could remain upright was on Feb.

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Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. However, this viral moment is a missed opportunity for Panera, especially with its decision to dismiss the employee.

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Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes.

South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

PR Daily

The ad went viral as Twitter and other social media users ridiculed the slogan. The post South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service appeared first on PR Daily.

4 ways to prepare for a crisis—and respond where it counts

PR Daily

When something goes viral—whether it’s a video, a tweet or an Instagram post—respond on the platform where the crisis occurs. Often when companies see a viral post that concerns them, they post a statement on their own website, but neglect the medium where the action is happening.

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How to manage your COVID-19 response

PR Daily

Her session “‘Viral’ Social Media Surge: Responding to Crisis in a 24-7 Social Media News Cycle” will be essential for communicators looking to tackle the crisis on their social channels. The rapidity of digital news and the unique effects of novel coronavirus have upended the business world.

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5 Ways To Nail Your Brand Story

ImPRessions - Crenshaw Communications

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal.

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Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

But don’t simply post a link on your Facebook page and expect for it to go viral. Content Marketing Advertising Brand Story brand storytelling Content Marketing Strategy PR Advice Reimagine PR Storytelling Techniques

5 ways Microsoft boosts engagement and internal culture

PR Daily

Unite through internally viral video. And then we just saw the video-sharing of this almost go viral in a way on Yammer. Content Marketing Employee Engagement PR Industry Social Media StorytellingKnow your values. Create a communications cadence.

During COVID-19, some business owners are their own worst enemy

PR Daily

So many companies have undone all the good work done by their PR agencies and gone viral for the wrong reasons. Branding COVID-19 Crisis Communications Executive Communication External Communications Leadership Communications Media Relations PR Industry Storytelling

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

How TikTok plays into influencer marketing

PR Daily

Though the TikTok platform itself controls much of what is seen, and what isn’t, content goes viral based on audiences’ reception. Marketing PR Industry Social Media Storytelling Visual & Video Communications

3 places to find fresh ideas

PR Daily

You never know what might inspire the next best advertising campaign or viral video, so it’s important to get creative with your brainstorms to make sure you don’t miss out on unique angles for brand positioning. Content Marketing Marketing Media Relations PR Social Media Storytelling

4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

Two years later, Popeyes chose to debut its chicken sandwich announcement with a video from Sweet Dixie Kitchen, where they would give a preview of the sandwich, giving an in-depth and viral feel to the announcement. And if you aren’t sure how, check out our visual storytelling guide.

Six Tips for the World’s Most Underrated Social Media Platform

Ishmael's Corner

We are fans of SlideShare as a platform for business storytelling. I say this because many of the characteristics associated with great video — visual storytelling, surprise and levity, among others — can be generated in a SlideShare at a fraction of the cost of a video.

How to Create Viral Content That Wants to Be Shared – in 6 Steps

Cision

Start With Good Storytelling. Good storytellers can find a way to put the story in a way your audience wants it,” Frank says. And, of course, they’re good storytellers. The post How to Create Viral Content That Wants to Be Shared – in 6 Steps appeared first on Cision.

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