Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. The Importance of Understanding Data.

Storytelling 73

Storytelling Data Communications Technology 73

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

Prohibition

AUGUST 4, 2023

Overlooking the Power of Storytelling common video marketing mistakes, marketing videos, potential customers In the fast-paced world of social media, businesses may prioritise flashy visuals over meaningful storytelling produce content. Failing to adapt and staying stagnant can lead to a decline in relevance.

Social Media 118

Social Media Video Marketing Media 118

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. It went viral and was reposted all over social media. This campaign was one of the biggest hits and most viral moments of food and beverage marketing of 2023.

Marketing 52

Marketing Viral Trends Consumer 52

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. But a well crafted PR program can have a powerful impact on B2B businesses, too. A strategic PR campaign can influence the buying decision.

B2B 170

B2B Brand Branding Education 170

The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. Video trends for 2023.

Video 162

Video Film Social Media Facebook 162

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

Konnect Agency

NOVEMBER 16, 2022

On the opposite end of the spectrum, humanizing videos and real-life testimonials that tug at the heartstrings can be impactful storytelling tools too. A PR Agency’s POV on the Elusive ‘Viral Video’. One of the million-dollar questions we constantly get asked is, ‘How can we get our video to go viral’?

Video 52

Video Agency Viral Nonprofit 52

Melissa Agnes

AUGUST 29, 2014

Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. kfreberg examines this massively successful viral fundraising campaign, and discusses the lessons that PR professionals, marketers and PR professors should be taking away from this ALS campaign.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Marketwired

MARCH 1, 2016

It may not exactly be viral, but you’re getting the word out to the people who count. In fact, a few participated on a panel discussion we hosted on visual storytelling. We decided to take the panel session to a higher level by bringing it to life, moving beyond the title “Visual Storytelling Masters” to demonstrate the title.

Pitching 153

Pitching Media Conference Storytelling 153

Solo PR Pro

JULY 21, 2020

But this isn’t a story of how ‘things just fell into place’, this is evidence of the power of PR and how good storytelling and authentic stories can go viral. What factors contributed to the success of Captain Tom? And what can PR pros learn from this story?

Viral 71

Viral Analysis Television Radio 71

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. In just four years, it has used social media, particularly visual storytelling on Instagram, to create a globally-recognized travel lifestyle brand. But there are storytelling opportunities that the incumbents don’t have.

Brand 136

Brand Branding How To Storytelling 136

PRSay

SEPTEMBER 17, 2019

Two years later, Popeyes chose to debut its chicken sandwich announcement with a video from Sweet Dixie Kitchen, where they would give a preview of the sandwich, giving an in-depth and viral feel to the announcement. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling.

Product Launch 122

Product Launch Storytelling Social Media Video 122

Prohibition

JUNE 27, 2023

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71

Brand Branding Marketing Fashion 71

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Five years ago, no one expected their PR firm to have video storytelling capabilities. Not to mention all the conferences and travel you can write off!

Travel 281

Travel Technology Conference LinkedIn 281

Karen Freberg

SEPTEMBER 17, 2017

Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community.

Creativity 40

Creativity Storytelling Sports Social Media 40

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? Some bloggers hold as much or more sway than a top New York Times reporter.

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

Publicity 120

Publicity Storytelling Journalism Viral 120

The Resolution Blog

JANUARY 31, 2020

Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow unless they are presented as proof/evidence. If you decide to amplify your entry with video, plan it well.

Measurement 156

Measurement Case Study Creativity Course 156

Cision

JULY 20, 2015

.” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. It’s a common understanding that storytelling is an effective way to share ideas. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. As a PR pro, you must have heard a thousand times about emotional storytelling. When your target audience feels entertained and happy, they are more likely to share the content. Though happiness and surprise are your best bet, anger and fear can work too.

Digital PR 251

Digital PR How To Small Business Analysis 251

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. I say this because many of the characteristics associated with great video — visual storytelling, surprise and levity, among others — can be generated in a SlideShare at a fraction of the cost of a video. In the right hands, SlideShare can become a poor man’s video.

Social Media 60

Social Media Storytelling B2B Media 60

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Emotions layered with happiness make up the majority of top drivers of viral content. The exercise will help you become a better storyteller yourself and prepare you the next time you have some good news to share. In fact, happy news is a main driver for social media sharing. We recommend creating a storybank of your own.

Airlines 147

Airlines Insurance Insurance Viral 147

ImPRessions - Crenshaw Communications

JUNE 7, 2017

According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” With a smaller client, a PR strategist has the opportunity to adapt one of the more powerful storytelling archetypes we know – the David v. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Cision

NOVEMBER 19, 2015

The Opt Outside campaign, in which REI announced it would close its stores on Black Friday and encouraged shoppers to take the day to spend time outside instead of shop, reached viral levels. Instead of storytelling… execute by STORYDOING. When it comes to executing, you must hyper-segment. Be big by being small.

Viral 120

Viral Content Marketing Consumer Storytelling 120

ImPRessions - Crenshaw Communications

JULY 5, 2017

It’s like the joke among PR and ad agencies that every client wants a viral video. Lego does this very well, tapping into the premise that there’s a “builder” in all of us and evoking the power of childlike imagination in its brand storytelling. Stake your claim carefully.

Brand 136

Brand Branding Comparison Storytelling 136

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. There’s an undeniable link between his storytelling chops and his famously evocative song lyrics.

Viral 120

Viral Storytelling Writing Crisis 120

Ishmael's Corner

NOVEMBER 18, 2014

Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app. Uncategorized digital in politics Mike Honda social media political election storytelling Ro Khanna social media social media in politics'

Instagram 94

Instagram Mobile Social Media Construction 94

David PR Group

OCTOBER 9, 2014

Storytelling and compelling visuals, as well as attention-getting video, all need to be considered as we weave our marketing tales. They are the ones who click, who make stories go viral, and who ultimately reach into their wallets and make purchases.

SEO 94

SEO Google Storytelling Writing 94

Burrelles Fresh Ideas

JULY 11, 2023

You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.” Through their authentic storytelling, these influencers have shattered stereotypes, challenged traditional gender roles, and established a supportive community for dads worldwide.

Brand 55

Brand Branding Instagram Community 55

NewsWhip

AUGUST 12, 2021

He does a lot of storytelling through his blog posts, including personal anecdotes of his childhood dreams and thoughtful photos of him and his space crew. Her tweet gained over 165k engagements and a Facebook video of a homeless Amazon worker went viral three days later.

Facebook 97

Facebook Travel Instagram Viral 97

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: We’ve all seen those go viral haven’t we?

Media 202

Media Storytelling Technology Data 202