3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

She shared her dilemma on TikTok, where it quickly went viral: @im_d_ollady Stiff where????? Here are three lessons you can take away from this viral incident: 1. Gorilla Glue was thrust into the spotlight after Brown’s videos went viral, issuing this statement on Feb.

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3 post-WFH video storytelling mistakes

PR Daily

There’s just too much competition for a probable viral video to wing it.”. Plan to spend three times your production budget on paid ads, influencers, video SEO and press outreach for a truly viral campaign,” he offers as an example.

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7 hints to help create viral content

PR Daily

If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted. When you’re developing content with the wish to make it viral, you need to make it look good when shared. Be a good storyteller. Storytelling is not always the best idea , but it works wonders when you fit it in well.

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7 hints to help create viral content

PR Daily

If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted. When you’re developing content with the wish to make it viral, you need to make it look good when shared. Be a good storyteller. Storytelling is. Believe it or not, positivity wins the battle when it comes to viral content.

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Wanted: Talented brand storytellers

PR Daily

We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? What stories did you produce this year that were highly sharable? Was a piece of internal content particularly successful?

10 spellbinding examples of social media storytelling

PR Daily

RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. Endorsement strategies tend to be most effective when you add a personal, emotional element to your storytelling. Coming on the heels of combating the viral Tide pod challenge , “Loads of Hope” offers a fresh, uplifting view of the brand’s efforts to do good in communities across the United States. The post 10 spellbinding examples of social media storytelling appeared first on PR Daily.

Going Viral Is Not a Video Strategy

Contently - Strategy

Unfortunately, hoping to go viral is not a video strategy. Though it can be tempting to make a flashy video that runs through all the benefits and features of your product or service, our customers tend to see better results when they focus on the elements of good storytelling. When you’re planning your video strategy, avoid the temptation to rely on the false promise of viral success. The post Going Viral Is Not a Video Strategy appeared first on Contently.

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

What do you think of the ad and the subsequent viral response? ” Why it matters: Whether it’s a new trend or a viral social media conversation, brand managers are constantly jumping on bandwagons to seize a ray of the spotlight for their organizations.

5 lessons in virality from 'Saturday Night Live'

PR Daily

Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon.

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‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

PR Daily

The post ‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay appeared first on PR Daily. Branding Content Marketing Crisis Communications Executive Communication Leadership Communications Marketing Media Relations Morning Scoop PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Best Practices Featured Storytelling xpotomac

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

The post TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser appeared first on PR Daily. Brand Journalism Content Marketing Crisis Communications Executive Communication Leadership Communications Marketing Morning Scoop PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

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3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. I barely had time to breathe a sigh of relief and think, “Maybe clients will want to diversify their media goals now” before affordable digital cameras made enabled the masses to create videos with the sole purpose of going viral. We want to go viral!" (If Porous-platform storytelling.”.

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#18: The future of storytelling in healthcare communications

NewsWhip

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are.

Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. This isn’t the kind of virality Popeyes was looking for when it pushed to make a splash with its sandwich in the fried chicken wars of 2019. Whataburger removes Facebook apology after viral rodent video. What you should know : Viral videos are a part of life for most businesses, and a crisis communications plan should take into account what is now predictable online behavior.

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Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow

Sword and the Script

3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . JC: Storytelling is, in my mind, the essence of brand development. 4) What is the difference between an average CMO and one that focuses on storytelling? The best stories will be found, will go viral, and will be so well absorbed that the delivery matters a little less.

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. The post Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads appeared first on PR Daily. Crisis Communications Employee Engagement External Communications Leadership Communications Morning Scoop PR Industry Social Media Storytelling

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. The video quickly went viral, racking up over 1 million views the first day alone. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Every small, personal story has something of the universal in it, and when the story is well told, it can spread rapidly and change lives in surprising and unexpected ways. Let me tell you about one such story.

Master Multimedia Storytelling With a Free E-Book!

Cision

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Everyone wants to go viral, but it’s nearly impossible. To truly make an impact with your story, you need more than just words. Electronic media has made it necessary to become a content creator fluent in both text and visuals. This idea isn’t new.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

YouTube, Facebook and Twitter removed a viral video published by Breitbart News that shows a group from America’s Frontline Doctors making claims about COVID-19 in front of the U.S. Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

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Storytelling Returns to Marketing

David PR Group

We can make our own videos which can “go viral” and reach millions of eyeballs. I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. Of course, writing something compelling and posting it on LinkedIn doesn’t guarantee it will get viral legs, but that’s where professional communications comes into play.

Ocean Spray skates into viral TikTok trend, Microsoft and Wells Fargo defend DE&I commitments, and Petco stops selling ‘shock’ collars

PR Daily

Here are today’s top stories: Ocean Spray skates into viral TikTok trend. The company gifted popular TikTok creator Nathan Apodaca a cranberry-red truck filled with bottles of its Cran-Raspberry juice after his video went viral.

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5 ways to translate your storytelling to PR

PR Daily

The world’s best communications pros are also some the best storytellers. To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”. Deploy viral power. They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts.

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole.

9 great books about storytelling and presentations

PR Daily

Infographics: The Power of Visual Storytelling ". With DIY functionality, "Infographics: The Power of Visual Storytelling" will teach you how to find stories in your data and how to visually communicate and share them with your audience for maximum impact. Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations ". Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success.

Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Beyond PR

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. What I want to do is explore the industry’s aversion to change and argue that technology has always changed the art of storytelling without abandoning the art itself. Connecting Data and Storytelling.

Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade

PR Daily

The post Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade appeared first on PR Daily. Branding Content Marketing Marketing Media Relations PR Social Media Storytelling Visual & Video Communications Writing & EditingIf you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team.

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Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Blue Bell faces viral challenge meltdown. A viral video of a person opening a carton of Blue Bell ice cream, licking the top layer and putting it back in the store freezer has inspired others to do the same with ice cream and other products under the hashtag #icecreamchallenge. Why you should care: The Wall Street Journal called the challenge “ the wrong sort of viral advertising.” Make sure your crisis response plan is ready for an unwanted viral moment.

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Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

McDonald’s is hoping to replicate the success of Popeyes’ viral chicken sandwich. The post Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers appeared first on PR Daily. Brand Journalism Content Marketing External Communications Leadership Communications Marketing Media Relations Morning Scoop PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing

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TikTok challenges rev up social media engagement effort

PR Daily

One intern post went viral with 239K views. Employee Engagement PR Industry Social Media StorytellingCisco turned to the fast-paced platform to share #LoveWhereYouWork stories from intern ambassadors.

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

NASA responded to a viral challenge that recently took off on Twitter, which claims the only day that brooms could remain upright was on Feb.

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48 quick hints to craft better business copy

PR Daily

Add these tips to your storytelling arsenal to make your messaging sparkle and sing. Research shows feel-good stories that arouse the emotions are the most likely to go viral. Content Marketing Crisis Communications Executive Communication PR Industry Storytelling Writing & Editin

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes. As each season comes and goes, one thing is pretty consistent, and that is the innovation and creative execution of storytelling by the Clemson Tigers social and digital teams.

How ‘granfluencers’ are shaking up social media representation and influencer marketing

PR Daily

Content Marketing Marketing PR Industry Social Media Storytelling Visual & Video CommunicationsDon’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.

Burger King misses the mark with tweet to mark International Women’s Day

PR Daily

Understandably so, this tweet went viral almost instantaneously, receiving backlash in regard to the brand’s insensitivity towards centuries of sexism and oppression. Branding Crisis Communications PR Industry Social Media Storytelling

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. For more on Levi Strauss’ use of brand history storytelling, check out the recent Entrepreneur article, " How Levi's Became a Brand With Staying Power.".

5 influencer marketing predictions for 2021

PR Daily

To avoid going viral for the wrong reasons, authenticity will be even more important in 2021. Content Marketing Marketing PR Industry Social Media Storytelling

How Goodwill combats misinformation

PR Daily

Lawson-Zilai, a member of Ragan’s Crisis Leadership Network, shared how the nonprofit giant has dealt with—and continues to deal with—viral rumors that persist about Goodwill. Holding conversations with other nonprofits that were slandered in the original viral graphic.

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5 ways to foster creativity in your PR and marketing team

PR Daily

And that’s no surprise – creativity wins pitches, it gives you the edge over the competition, it wins awards and it can make all the difference between an average campaign and a viral one. The ability to find unique solutions isn’t an innate trait.

5 ways PR pros can support Black influencers in 2021

PR Daily

Giving credit where it is due matters because of situations like Sydnee McRae , who created a viral dance to “Captain Hook” by Megan Thee Stallion, but Universal Music Group paid another white influencer thousands for her imitation of it.

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