Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. How did you get your start in PR? Is your content driving results? Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

ReimaginePR

SEPTEMBER 26, 2016

Let’s talk about why this is so important and how to do it effectively: Check out these tips on how to get started with influencer marketing: Click Here. I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. Offer Long-form Content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Karen Freberg

MARCH 31, 2022

Yep, that’s me – you may be wondering about how I got into this situation. Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” Don’t worry, I am going to tell you!

Social Media 85

Social Media Industry Film Viral 85

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. storytelling, etc) to the dark side of social media (ex. We had platform based books (how to use FB, etc), but nothing really on the strategy.

Social Media 88

Social Media Media Resources Creativity 88

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

prTini

JUNE 1, 2015

My session is focused on helping those of us who don’t come from a digital/video background understand when and how to shoot, produce and incorporate it into our communication strategies. Who’s been in a meeting when someone declares the need for a viral video. How will this video catch and keep someone’s attention?

Video 28

Video Travel Viral Resources 28

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling.

Leadership 93

Leadership Brand Branding How To 93

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

NewsWhip

MAY 12, 2021

How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Choosing how to distribute social media campaigns | 22:59-23:51. In this webinar: Learning about PepsiCo’s Creators League Studio | 1:28-2:39. PepsiCo’s global insights framework | 3:46-4:40.

Trends 78

Trends Brand Branding Reddit 78

David PR Group

JULY 21, 2014

Anyone can write a blog which is easily searchable and findable. We can make our own videos which can “go viral” and reach millions of eyeballs. The Internet is the world’s biggest “open for business” sign and has profoundly changed how we market. But as the Web has found its way as a tool, it also influenced how we communicate.

Storytelling 80

Storytelling Marketing Viral Energy 80

ImPRessions - Crenshaw Communications

MARCH 27, 2018

As The Atlantic writes, noting that the Parkland students quickly raised $3.7 A native grasp of PR, media, and visual storytelling. ” was the rallying cry, and it promptly went viral. They know how to keep the story alive. Why have they been so successful? “We call B.S.”

Interviews 200

Interviews Groups Storytelling Social Media 200

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. How-To-Guides. Aside from being your personal spell checker, Google is basically a how-to for how-to guides.

Infographics 72

Infographics Case Study Video Survey 72